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Mass Participation World Conference – Asia

is the region's pioneer conference, providing a forum for participants from across the mass participation sports events industry.

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Mass Participation World Conference Asia

MAKING MASS PARTICIPATION MATTER

Conversations to help build your community, partnerships and future

Join us for the 6th Edition of MPW Annual Conference | 6-10 December 2021 | Online

REGISTER FOR YOUR FREE FULL ACCESS 5-DAY DELEGATE PASS NOW

REGISTER

FREE DELEGATE PASS INCLUDES

Full access to the strategic sessions on Day 1 and Day 2

Full access to the Innovation Spotlights on Day 3

Full access to the workshops on Day 4 and Day 5

Access to the Virtual Expo

Access to Networking Lounges

Live access on event days is FREE.

Replays of all sessions will be available after the conference at a fee on the MPW Academy platform.

Questions

Email us at info@massparticipationworld.com

What to Expect at MPW2021

KEY INSIGHTS

Conversations NOT Presentations

This year’s focus is on conversations in every session starting on Day 1 & 2 with strategic insights – what will a post-COVID world look like? What’s the narrative? How do we build communities for the future? Where is the Revenue? How  do we adapt and what is the role of Governments? On day 3 the conversations switch to innovation before Day 4 & 5 packed with conversational, interactive workshops.

PROMINENT INTERNATIONAL SPEAKERS

Lessons from beyond the industry

You purposely won’t see many familiar faces as we bring you Global and Regional leaders for outside Mass Participation industry. Hear from the likes of GoDaddy, ASICS, Discovery Eurosport,  Willis Towers Watson and the NBA.

NETWORKING & EXPO

Creating global connection

Meet, network, and connect with a wide variety of delegates from across the globe representing all pillars of Mass Participation including event organisers, rights holders, brands/sponsors, government agencies, industry suppliers, marketing/PR agencies, and NPOs.

njuko INNOVATION SPOTLIGHT

Solutions for the future

An entire session dedicated to showcasing innovations that will help propel the industry forward in the future. Eight to ten innovators will share solutions and concepts in short conversations.

Mass Participation World Conference Asia

2021 Speakers

More speakers will be revealed on a weekly basis leading up to the conference.

Tony Bonney

Tony Bonney

Managing Director and Head of Strategy, Grow On Purpose
Fiona Berwick

Fiona Berwick

Head of Global Marketing Communications, ASICS
Jason Gewirtz

Jason Gewirtz

Editor and Publisher, SportsTravel Magazine
Mike Rich

Mike Rich

Global Head of Sports Marketing Solutions, Discovery Eurosport
Colette Wong

Colette Wong

Former Presenter, Fox Sports
James Robinson

James Robinson

Managing Director, Limelight Sports
Scott Levy

Scott Levy

EVP & Managing Director, NBA Asia & India
Janis Burke

Janis Burke

CEO, Harris County-Houston Sports Authority
Nikhil Arora

Nikhil Arora

Managing Director and Vice President, GoDaddy
Ashish Bhushan

Ashish Bhushan

Founder and CEO, Chapter 3 Services
Winnie Tan

Winnie Tan

SVP of Sustainability, Great Eastern
Chris Robb

Chris Robb

CEO and Founder, Mass Participation World
Sabrina de Nadai

Sabrina de Nadai

Director, UTMB Asia
Iris Cordoba

Iris Cordoba

General Manager, GSIC powered by Microsoft
Chris Randle

Chris Randle

Head of Event Success, Blerter
Daniel Krutman

Daniel Krutman

CEO, Ticket Agora
Hugh Singe

Hugh Singe

Managing Director, Event Health Management
Bengy Barsanti

Bengy Barsanti

Managing Director, ONETIME
Tim Godfrey

Tim Godfrey

Chief Marketing Officer, PTO
Torrey Dorsey

Torrey Dorsey

VP Global Commercial Sales, APAC Lead, SailGP
Caroline Darcy

Caroline Darcy

Former Global Head of Sponsorship and Platforms,Standard Chartered Bank
Mike Nishi

Mike Nishi

Chief Operating Officer & Partner, Chicago Event Management
Julia Cui

Julia Cui

Partner, CGX Management
Hugh Brasher

Hugh Brasher

Race Director, London Marathon Events
Lorna Campbell

Lorna Campbell

Head of Communications, Abbott World Marathon Majors
Cade Netscher

Cade Netscher

Founder and CEO, Neurun
Inigo Bonilla

Inigo Bonilla

Strategic Alliances & Business Development Director, GSIC
Nathalie Marquet

Nathalie Marquet

Owner and CEO, Metasport
Bethany Hushon

Bethany Hushon

Head of Community, iSportConnect
Jeffrey Foo

Jeffrey Foo

CEO, Liv3ly Pte Ltd
Brian O’Neill

Brian O’Neill

Business Development Manager, iDonate
Alan Coyne

Alan Coyne

Co-Founder, iDonate
Amanda McGrory

Amanda McGrory

3-time Chicago Marathon champion
Teck Yin Lim

Teck Yin Lim

CEO, Sport Singapore
Carolyn Chin-Parry

Carolyn Chin-Parry

Digital Innovation Leader, PwC Singapore
Elena Kersey

Elena Kersey

Founder and Host, The Purpose Effect
Victoria Murray-Orr

Victoria Murray-Orr

Global Marketing and Communications, Challenge Family
Iain Edmondson

Iain Edmondson

Founder & Managing Director, Legacy Delivery Ltd.
Shelley Villalobos

Shelley Villalobos

Executive Director, Council for Responsible Sport
Lucy Diaz

Lucy Diaz

VP Brand Marketing (North America), Tough Mudder
Unmish Parthasarathi

Unmish Parthasarathi

Founder & Executive Director, Picture Board Partners
Onslo Carrington

Onslo Carrington

General Manager, Sunrise Events Vietnam
Dr. Paolo Adami, MD, PhD

Dr. Paolo Adami, MD, PhD

Medical Manager, Health & Science Department, World Athletics
Dr. John Cianca, MD

Dr. John Cianca, MD

Chair, International Institute for Race Medicine
Joel Lavery

Joel Lavery

Strategic Lead Major Sporting Events, West Midlands Growth Company
Jaala Downes

Jaala Downes

Senior Scientific Officer, Biological and Applied Environmental Health Sciences, Environmental Health Directorate, Public and Aboriginal Health Division, Department of Health
Adam Bleakney

Adam Bleakney

Head Coach, University of IIllinois Wheelchair Racing Team

Tony Bonney

Managing Director and Head of Strategy, Grow On Purpose

Fiona Berwick

Head of Global Marketing Communications, ASICS

Jason Gewirtz

Editor and Publisher, SportsTravel Magazine

Jason Gewirtz is the editor and publisher of SportsTravel and has held several roles with the magazine since joining in 2008 as managing editor. Gewirtz previously worked for the Long Beach Press-Telegram, as a city hall reporter and later executive city editor. He also worked as a reporter at the Daily Camera in Boulder, Colorado, and at the Broomfield Enterprise in Broomfield, Colorado. He is currently a member of the board of directors for the Sports Events and Tourism Association. Gewirtz graduated with a degree in journalism from the University of Colorado at Boulder and has won numerous awards as both a writer and editor.

Mike Rich

Global Head of Sports Marketing Solutions, Discovery Eurosport

Currently Global Head of Sports Marketing Solutions for Discovery Eurosport. Mike isresponsible for leading a 200 strong team, delivering communication solutions for DiscoverySports & Eurosport’s brand clients across the globe.

Prior to Eurosport, Mike was EVP of Sales & Content Partnerships for Fox Networks Asia &Middle East, plus he held senior positions spanning 17 years at the 2 largest global mediaagency groups, Groupm & Publicis.

Colette Wong

Former Presenter, Fox Sports

James Robinson

Managing Director, Limelight Sports

Scott Levy

EVP & Managing Director, NBA Asia & India

As EVP & Managing Director of NBA Asia, Scott Levy oversees development and expansion of the NBA’s branding and basketball initiatives in Asia excluding Greater China. Levy also directs all of NBA Asia and NBA India’s business groups, including media distribution, marketing partnerships, merchandising, events, marketing, digital media, and e-gaming. Levy reports to NBA Deputy Commissioner Mark Tatum.

Since Levy’s arrival in 2009, the league has dramatically expanded its local partnerships resulting in more than 460 retail locations and e-commerce sites, multiple new media and marketing partnerships, the launch of the Jr. NBA across Southeast Asia, and amassing more than 30 million followers from Asia across the league’s social media accounts.

From 2006 to 2009, Levy ran his own consulting company, MJ Global Sports and Media Inc. Levy previously worked for the NBA for 10 years and left as Senior Vice President, International Television and Marketing Partnerships. During Levy’s tenure, he helped grow broadcast distribution for NBA programming to more than 200 countries and 40 languages. Under this leadership, the NBA launched many new content offerings internationally, including NBA TV, the league’s 24-hour network.

Prior to beginning his first NBA stint in 1996, Levy traveled independently and extensively throughout China, Southeast Asia, Australia and New Zealand. Levy is on the board of the Global Health Society, a nonprofit organization that conducts camps and develops programs for children with bleeding disorders. He has competed in multi-sport and adventure races, including the New York Marathon, Oxfam Japan Trailwalker and many triathlons raising funds for Fred’s Team and the Leukemia & Lymphoma Society. Levy is based in Hong Kong with his wife Ilene and sons Matthew and Joshua.

Janis Burke

CEO, Harris County-Houston Sports Authority

In 2006, Janis Burke became chief executive officer of the Harris County–Houston Sports Authority and the first woman to hold the position since the inception of the organization in 1997.

In addition to overseeing the $1 billion of bond debt service for Houston’s premier, professional sports stadiums, under her leadership and during her tenure, Houston has been awarded major sporting events including the NCAA Men’s Final Four, Olympic Trials, numerous national and world championships, the AAU Junior Olympics, professional all-star games, the Transplant Games of America, and a variety of elite sporting events.

Burke has been recognized locally by Conference USA and Rice University for her outstanding contributions and achievements as a woman in the Houston sports industry, identified as a Houston “Woman on the Move,” named one of “Houston’s 50 Most Influential Women,” and recognized by numerous others for the impact on the community of the work done by her and the sports authority team.

Nikhil Arora

Managing Director and Vice President, GoDaddy

A driven corporate executive who believes in “being missionary first before being a mercenary”, Nikhil Arora is always looking for avenues where he can make an impact. In a career spanning over two decades and five countries, Nikhil has led several functions including corporate strategy, business development, marketing, finance and operations for various global entities. He has helped launch several new businesses in his tenure at these organizations, and is deeply passionate about grassroots innovation and giving voice to good ideas – wherever they may come from.

Nikhil is currently responsible for leading GoDaddy’s India business, constantly working towards identifying new growth strategies for entrepreneurs and small businesses in the country. Nikhil joined the company in 2017, and since then, has taken the world’s largest internet domain registrar and web hosting company to new summits, bagging the honor of The Economic Times Best Brands 2019 Award, India’s Fastest Growing Companies in 2019 by WCRCINT and NexBrands’ Thought leadership & Brand Innovation Award for two times in a row. His focus is on forging a connection with entrepreneurs as they try to make their way in a fast changing economy, and has become an avid voice for small businesses opening themselves up to digital possibilities. Recent recipient of The Economic Times’ Most Promising Business Leaders of Asia 2019 award, Nikhil has been using press and social media platforms to highlight important ways in which the Indian consumer is changing, and the various resources small businesses have at their disposal today to capture this new market.

Prior to joining GoDaddy India, Nikhil launched and led the Asia and India operations for WeWork, world’s largest provider of shared workspaces and community services, and helped set up its base in the continent. From 2011 to 2017, he served as Managing Director and Vice President, India for Intuit Inc., leading its India business strategy and successfully completing the company’s first global acquisition outside the US market. Nikhil joined Intuit from Laureate Education, where he served as Vice President and Head of Operations and was instrumental in making Laureate the first global player to acquire education assets in the dynamic Indian market. Before coming back to Asia, Nikhil has spent many years in the US and Europe at organizations like ADP, Delphi Automotive, CBS Television and Miramax Films. He earned his Master's Degree in Business Administration from Thunderbird School of Global Management in Arizona and a Bachelor's Degree in Business Administration in Accounting and Finance from Hofstra University, New York. Nikhil studied Russian language from Moscow Institute. Apart from work, Nikhil’s abiding passions are fitness and running. Having discovered it a decade ago, running is today an important facet of Nikhil’s physical and mental wellbeing. It helps him right-zone and refocus his mind, while enabling him to constantly push the boundaries of what he’s achieved before.

Nikhil has completed over 30 Full and Half Marathons in India, Asia Pacific, Middle-East, Europe and North America. He has also completed the world’s largest running relay race in Portland, USA, – Hood to Coast - which is a 199-mile team relay event. In 2017-18, he decided to push himself beyond running by completing four triathlons, including two back-to-back IronMan 70.3 races in Dubai and Colombo. He also likes to keep things interesting by participating in extreme fitness events like X Warrior and the Devil’s Circuit. Nikhil now uses his running as a platform for various CSR activities – his own as well as for GoDaddy’s philanthropic arm, GoDaddy Cares. In 2017, he led a team of GoDaddy employees in the Airtel Delhi Half Marathon (ADHM) to support the ‘Save The Children India’ NGO and its cause of ending discrimination against underprivileged children. In an attempt to give back to the running community and as an ode to all the people he leaned on for encouragement and expertise as a beginner himself, since 2018, Nikhil has been participating as an official pacer for Airtel Delhi Half Marathon, helping other marathoners achieve their personal bests.

Ashish Bhushan

Founder and CEO, Chapter 3 Services

Winnie Tan

SVP of Sustainability, Great Eastern

Winnie is the Senior Vice President for Sustainability at Great Eastern. She leads a newly-created corporate team who is focused on helping the business grow responsibly. She works with the organisation to prioritise and navigate ESG risks and opportunities, while achieving its green and social impact goals.

Winnie is responsible for the tracking and disclosure of Great Eastern’s sustainability performance indicators, which includes its carbon footprint targets. Prior to this, Winnie has been the Head of Sustainability (ASEAN & South Asia) for Standard Chartered Bank since 2015. She was responsible for the Bank’s sustainability strategy planning and execution. With the Bank, she has earlier spent eight years in China managing its sustainability and community investment portfolio.

Winnie had joined Standard Chartered Bank in 2005. She worked on the Bank’s Group and Singapore Wholesale Banking communications, before relocating to Shanghai as the communications lead for the Bank’s Local Incorporation in China. Before joining the Bank, Winnie was a marketing specialist in news and publishing forms – Singapore Press Holdings, The Edge Singapore and Dow Jones & Company.

Chris Robb

CEO and Founder, Mass Participation World

Chris is a 35 year Mass Participation veteran which has seen him at the helm of events for over 1 million people including the 60,000 runner Singapore Marathon. He is also the author of Mass Participation Sports Events as well as being an international speaker who has spoken in 15 countries.

Sabrina de Nadai

Director, UTMB Asia

Sabrina is the co-founder of the event company ASC in Hong Kong, She has organized trail and road events in Asia for the past 10 years. Their flagship event, TransLantau by UTMB, has recently joined the UTMB World Series. Sabrina is now working at the UTMB Group as the key account manager in Asia for the new branch UTMB Asia, based in Hong Kong.

Iris Cordoba

General Manager, GSIC powered by Microsoft

Chris Randle

Head of Event Success, Blerter

Experienced in the delivery of complex major events, Chris is a passionate, strategic, andenergetic industry leader. After early career experience in project management & commercialroles in multi-billion infrastructure programmes, Chris discovered his event industry calling in2011 as Project Manager at the Olympic Park for the London 2012 Olympic Games.

Since then, he has led the development and delivery of mass participation events in NewZealand as Regional Director at the IRONMAN Group, focused on high value and qualityevent experiences for participants, partners, and communities alike.

Ultimately, Chris is passionate about developing the capability of people and teams todeliver memorable events based on the solid foundations of efficient and engaging systemsand processes, which he is driven to achieve with Global clients in his role as Head of EventSuccess at Blerter.

Daniel Krutman

CEO, Ticket Agora

Hugh Singe

Managing Director, Event Health Management

Bengy Barsanti

Managing Director, ONETIME

Tim Godfrey

Chief Marketing Officer, PTO

Tim is currently Chief Marketing Officer at the Professional Triathletes Organisation leading the global media and marketing strategy.

Tim was previously CMO at SailGP, Sports Partnerships Director for ITN Productions and Head of Media at FIA Formula E. At Formula E Tim was part of the original series launch team in 2014. Tim was hired to oversee and execute the media strategy across media rights, broadcast/digital, data, content creation and distribution.

Previous to Formula E Tim was at Perform Group, where he was responsible for newsgathering and product development for the global sports news service OMNISPORT. Prior to Perform Group, Tim held positions at Endemol Sport, ITN and Setanta Sports.

Torrey Dorsey

VP Global Commercial Sales, APAC Lead, SailGP

Caroline Darcy

Former Global Head of Sponsorship and Platforms,Standard Chartered Bank

Mike Nishi

Chief Operating Officer & Partner, Chicago Event Management

Julia Cui

Partner, CGX Management

Hugh Brasher

Race Director, London Marathon Events

Lorna Campbell

Head of Communications, Abbott World Marathon Majors

Cade Netscher

Founder and CEO, Neurun

Inigo Bonilla

Strategic Alliances & Business Development Director, GSIC

Nathalie Marquet

Owner and CEO, Metasport

Bethany Hushon

Head of Community, iSportConnect

Jeffrey Foo

CEO, Liv3ly Pte Ltd

Brian O’Neill

Business Development Manager, iDonate

Alan Coyne

Co-Founder, iDonate

Amanda McGrory

3-time Chicago Marathon champion

Teck Yin Lim

CEO, Sport Singapore

Carolyn Chin-Parry

Digital Innovation Leader, PwC Singapore

Elena Kersey

Founder and Host, The Purpose Effect

Victoria Murray-Orr

Global Marketing and Communications, Challenge Family

Iain Edmondson

Founder & Managing Director, Legacy Delivery Ltd.

Shelley Villalobos

Executive Director, Council for Responsible Sport

Lucy Diaz

VP Brand Marketing (North America), Tough Mudder

Unmish Parthasarathi

Founder & Executive Director, Picture Board Partners

Onslo Carrington

General Manager, Sunrise Events Vietnam

Dr. Paolo Adami, MD, PhD

Medical Manager, Health & Science Department, World Athletics

Dr. John Cianca, MD

Chair, International Institute for Race Medicine

Joel Lavery

Strategic Lead Major Sporting Events, West Midlands Growth Company

Joel Lavery is a former British Heavyweight Taekwondo Champion and member of the Great Britain Taekwondo team. He began his professional career working in Local Government as a Youth Sports Development Officer, before going on to manage Leisure Services and eventually becoming Head of Strategy and Performance for Culture and Community Services.

Joel joined British Cycling in 2009 as National Partnerships Manager to lead the hugely successful Skyride ‘Inspiration to Participation’ Local Authority partnerships, working with towns and cities across the UK to grow cycling participation. He then took on the role of Head of Partnerships and Major Events, playing a key role in establishing the HSBC UK ‘societal partnership’ with UK Core Cities, as well as overseeing international events like Tour of Britain, Track Cycling and BMX World Cups.

In recent years, Joel developed his consultancy Sporting Impacts where he worked as Policy Advisor to Scottish Government on the 2023 Cycling World Championships and helped develop Birmingham’s Major Sporting Event Strategy. He is now working for the West Midlands Growth Company as Strategic Lead for Major Sporting Events, part of the £24m Business and Tourism Programme investment to boost trade, tourism and investment following on from the Birmingham 2022 Commonwealth Games.

Jaala Downes

Senior Scientific Officer, Biological and Applied Environmental Health Sciences, Environmental Health Directorate, Public and Aboriginal Health Division, Department of Health

Jaala graduated as an EHO in 1999, and has worked in metro, rural and remote WA. Jaala has been with the WA Department of Health for 13 years, working in a diverse role: providing advice to local government, industry, and the public on issues such as skin penetration, Legionnaire's Disease, mould, risk, and emergency and crowd management in public buildings and public events.Some years ago Jaala took a break from EH to get her Diploma of Secondary Education, majoring in biological sciences, and spent two years working as a high school science teacher in a comprehensive school in Kent, England, before returning to Environmental Health in 2008.

Adam Bleakney

Head Coach, University of IIllinois Wheelchair Racing Team

SHOWCASE YOUR INNOVATION & TECHNOLOGY

Be seen and noticed in front of a delegation
of mass participation’s biggest stakeholders

PRESENT AT THE njuko INNOVATION SPOTLIGHT ON DAY THREE OR RENT A VIRTUAL EXPO BOOTH

Inquire Here

Program for MPW 2021

DAY ONE
2021-12-06
DAY TWO
2021-12-07
DAY THREE
2021-12-08
DAY FOUR
2021-12-09
DAY FIVE
2021-12-10
DAY ONE
2021-12-06
Day 1 - Session One
Day 1 - Session Two
08:00
Official Welcome and Conference Opening
08:15
The Big Picture: What Does a 2022 and beyond world look like?

Carolyn Chin-Parry, Digital Innovation Leader, PwC

In conversation with Chris Robb

 

A futurist perspective on what the world will look like post-COVID – exploring issues like resources, supply chains, staffing, consumer behaviours, risk and costs

08:55
What’s the Story? Changing The Mass Participation Narrative

Fiona Berwick, Head of Global Marketing Communications, ASICS

In conversation with Chris Robb

 

What is the story we are telling to all of our stakeholders and how do we tell it better? Are we selling events or is it health, lifestyle and community? If we tell a better story can we avoid being at the back of the queue next time there is a crisis?

09:35
Where is the Revenue?

Mike Rich, Global Head of Sports Marketing Solutions, Discovery Eurosport

In conversation with

James Robinson, Managing Director, LimeLight Sports Club

 

What do sponsors want? How has the partnership landscape shifted? What new revenue streams are there? How can we better monetise our communities?

10:15
Day 1 Closing Remarks
10:20
Day 1 Ends
20:00
Official Welcome and Conference Opening
20:15
The Big Picture: What Does a 2022 and beyond world look like?

Carolyn Chin-Parry, Digital Innovation Leader, PwC

In conversation with Chris Robb

 

A futurist perspective on what the world will look like post-COVID – exploring issues like resources, supply chains, staffing, consumer behaviours, risk and costs

20:55
What’s the Story? Changing The Mass Participation Narrative

Fiona Berwick, Head of Global Marketing Communications, ASICS

In conversation with Chris Robb

 

What is the story we are telling to all of our stakeholders and how do we tell it better? Are we selling events or is it health, lifestyle and community? If we tell a better story can we avoid being at the back of the queue next time there is a crisis?

21:35
Where is the Revenue?

Mike Rich, Global Head of Sports Marketing Solutions, Discovery Eurosport

In conversation with

James Robinson, Managing Director, LimeLight Sports Club

 

What do sponsors want? How has the partnership landscape shifted? What new revenue streams are there? How can we better monetise our communities?

22:15
Day 1 Closing Remarks
22:20
Day 1 Ends
DAY TWO
2021-12-07
Day 2 - Session 1
Day 2 - Session 2
08:00
Welcome
08:00
Building for the Future – An Engaged Community from Grassroots to Elite with Collaboration at it’s Heart.

Scott Levy, Executive Vice President & Managing Director, NBA Asia & India

In Conversation with

Colette Wong, Former Presenter, Fox Sports Asia

What can Mass Participation learn from the NBA’s growth in Asia? Are there opportunities to build a pathway where kids events are not a “bolt on” but part of an overall strategy. How do we harness the collaboration of COVID to build partnerships at local, regional, national and international levels across all elements of the ecosystem that manifest in a more robust and sustainable industry.

08:50
The Way of the Future: Agility and Adaptability

Nikhil Arora, Managing Director and Vice President, GoDaddy

In conversation with

Ashish Bhushan, Founder & CEO, Chapter 3 Services

 

Agile thinking and adaptable planning is going to be the way of the future in our industry. What are the principles? What can we learn from other industries? Who has done it well during COVID?

09:35
COVID Lessons in Adaptability: A London Marathon Events case study

Hugh Brasher, Race Director, London Marathon Events

In Conversation with

Lorna Campbell, Head of Communications, Abbott World Marathon Majors

Lessons from two industry members who have harnessed adaptability during the pandemic.

10:10
Mass Participation as a Strategy for Governments and Cities

Iain Edmondson, Founder & Managing Director, Legacy Delivery Ltd.

In Conversation with Chris Robb

Iain has many years of experience in attracting and creating events in London during roles with London and Partners and Visit London as well as a global perspective with his role as Founding Director of International Event Hosts. He was involved in the likes of the creation of Ride London. We will explore the opportunities for Mass Participation to get a seat at the table when planning and strategies are being set, what data and evidence is needed to tell a better story, and try to get an understanding as to how Governments recognise the value of the health and wellbeing benefits we bring.

10:15
Day 2 Closing remarks
10:20
Day 2 Ends
20:00
Building for the Future – An Engaged Community from Grassroots to Elite with Collaboration at it’s Heart.

Scott Levy, Executive Vice President & Managing Director, NBA Asia & India

In Conversation with

Colette Wong, Former Presenter, Fox Sports Asia

What can Mass Participation learn from the NBA’s growth in Asia? Are there opportunities to build a pathway where kids events are not a “bolt on” but part of an overall strategy. How do we harness the collaboration of COVID to build partnerships at local, regional, national and international levels across all elements of the ecosystem that manifest in a more robust and sustainable industry.

20:00
Welcome
20:50
The Way of the Future: Agility and Adaptability

Nikhil Arora, Managing Director and Vice President, GoDaddy

In conversation with

Ashish Bhushan, Founder & CEO, Chapter 3 Services

 

Agile thinking and adaptable planning is going to be the way of the future in our industry. What are the principles? What can we learn from other industries? Who has done it well during COVID?

21:35
COVID Lessons in Adaptability: A London Marathon Events case study

Hugh Brasher, Race Director, London Marathon Events

In Conversation with

Lorna Campbell, Head of Communications, Abbott World Marathon Majors

Lessons from two industry members who have harnessed adaptability during the pandemic.

22:10
Mass Participation as a Strategy for Governments and Cities

Iain Edmondson, Founder & Managing Director, Legacy Delivery Ltd.

In Conversation with Chris Robb

Iain has many years of experience in attracting and creating events in London during roles with London and Partners and Visit London as well as a global perspective with his role as Founding Director of International Event Hosts. He was involved in the likes of the creation of Ride London. We will explore the opportunities for Mass Participation to get a seat at the table when planning and strategies are being set, what data and evidence is needed to tell a better story, and try to get an understanding as to how Governments recognise the value of the health and wellbeing benefits we bring.

22:15
Day 2 Closing remarks
22:20
Day 2 Ends
DAY THREE
2021-12-08
Day 3 - Session 1
Day 3 - Session 2
08:00
Welcome
08:05
GSIC and Innovation: The next leg in Asia

Presented by:

 

 

A conversation between Iris and Unmish tracing the foundations of GSIC powered by Microsoft from it’s birthplace in Spain to the recent launch in Singapore in partnership with Sport Singapore

 

                               Iris Cordoba, General Manager, GSIC powered by Microsoft

                               in conversation with

                               Unmish Parthasarathi, Founder & Executive Director, Picture Board Partners

08:10
njuko Innovation Spotlight

Presented by:

 

            

 

Short 12 minute spotlights on industry innovations — Innovators in conversation with Iñigo Bonilla, Strategic Alliances & Business Development Director, GSIC

Spotlight 1 — ONETIME – Bengy Barsanti, Managing Director

Spotlight 2 — Blerter – Chris Randle, Head of Event Success

Spotlight 3 — ActHive – Ashish Bhushan, Founder & CEO, Chapter 3 Services

Spotlight 4 — MOVE by LIVELY – Jeffrey Foo, CEO

Spotlight 5 — My Race Gate – Nathalie Marquet, CEO, MetaSport

Spotlight 6 — SwiftDonate – Alan Coyne, Co-Founder & Brian O’Neill, Business Development Manager

Spotlight 7 — Neurun – Cade Netscher, CEO & Founder

Spotlight 8 — Council for Responsible Sport – Shelley Villalobos, Executive Director

09:55
Day 3 Closing Remarks
10:00
Day 3 Ends
20:00
Welcome
20:05
GSIC and Innovation: The next leg in Asia

Presented by:

 

 

A conversation between Iris and Unmish tracing the foundations of GSIC powered by Microsoft from it’s birthplace in Spain to the recent launch in Singapore in partnership with Sport Singapore

 

                               Iris Cordoba, General Manager, GSIC powered by Microsoft

                               in conversation with

                               Unmish Parthasarathi, Founder & Executive Director, Picture Board Partners

20:10
njuko Innovation Spotlight

Presented by:

 

            

 

Short 12 minute spotlights on industry innovations — Innovators in conversation with Iñigo Bonilla, Strategic Alliances & Business Development Director, GSIC

Spotlight 1 — ONETIME – Bengy Barsanti, Managing Director

Spotlight 2 — Blerter – Chris Randle, Head of Event Success

Spotlight 3 — ActHive – Ashish Bhushan, Founder & CEO, Chapter 3 Services

Spotlight 4 — MOVE by LIVELY – Jeffrey Foo, CEO

Spotlight 5 — My Race Gate – Nathalie Marquet, CEO, MetaSport

Spotlight 6 — SwiftDonate – Alan Coyne, Co-Founder & Brian O’Neill, Business Development Manager

Spotlight 7 — Neurun – Cade Netscher, CEO & Founder

Spotlight 8 — Council for Responsible Sport – Shelley Villalobos, Executive Director

21:55
Day 3 Closing Remarks
22:00
Day 3 Ends
DAY FOUR
2021-12-09
Day 4 - Session 1
Day 4 - Session 2
08:00
Welcome
08:05
Choice of workshops running simultaneously in separate streams

Option 1              Starting With ‘What do You Need’? How to create bespoke partnerships
                             where everyone wins

Julia Cui, Partner, CGX Management

                               In conversation with

                               Torrey Dorsey, VP Global Commercial Sales, APAC Lead, SailGP

Chris Robb, CEO and Founder, Mass Participation World

 

Option 2              Medical Planning for 2022 and Beyond: How to create an adaptable plan that evolves with the circumstances
                               Workshop presented by:
                               

                               Cancelled

 

Option 3              It’s not an option …. creating a sustainable business and events

                               Tony Bonney, Managing Director & Head of Strategy, Grow On Purpose

                               In conversation with

                               Shelley Villalobos, Executive Director, Council for Responsible Sports

                               Winnie Tan, SVP of Sustainability, Great Eastern

10:05
Day 4 Closing Remarks
10:10
Day 4 Ends
20:00
Welcome
20:05
Choice of workshops running simultaneously in separate streams

Option 1            Starting With ‘What do You Need’? How to create bespoke partnerships
                             where everyone wins

Caroline Darcy, Former Head of Sponsorship and Platforms, Standard Chartered Bank

                               In conversation with

                               Torrey Dorsey, VP Global Commercial Sales, APAC Lead, SailGP

Chris Robb, CEO and Founder, Mass Participation World

 

Option 2            Medical Planning for 2022 and Beyond: How to create an adaptable plan that evolves with the circumstances
                               Workshop presented by:
                               

                               Hugh Singe, Managing Director, Event Health Management

                               In conversation with

                               Dr. Paolo Adami, MD PhD, Medical Manager, Health and Science Department, World Athletics

Dr.  John Cianca, MD, Chair, International Institute for Race Medicine

 

 

Option 3              It’s not an option …. creating a sustainable business and events

                               Winnie Tan, SVP of Sustainability, Great Eastern

                                In conversation with

                                Shelley Villalobos, Executive Director, Council for Responsible Sports

22:05
Day 4 Closing Remarks
22:10
Day 4 Ends
DAY FIVE
2021-12-10
Day 5 - Session 1
Day 5 - Session 2
08:00
Welcome
08:05
Choice of workshops running simultaneously in separate streams

Option 1              How To Partner With Governments: It’s much more than permits and grants
                               Workshop presented by:
                               

                               Jason Gewirtz, Editor and Publisher, Sports Travel

                               in conversation with

                               Janis Burke, CEO, Harris County — Houston Sports Authority

                               Lim Teck Yin, CEO, Sport Singapore

 

Option 2              Engagement is not enough: How to use content to shift
                             your community to participation

                               Daniel Krutman, CEO, Ticket Agora

                               in conversation with

                               Victoria Murray-Orr, Global Marketing & Communications Manager, Challenge Family

                               Lucy Diaz, VP Brand Marketing (North America), Tough Mudder

 

Option 3              It makes commercial sense: how to embed diversity and inclusion at the core of your
                             business and events

                               Mike Nishi, COO, Chicago Event Management

                               in conversation with

                               Amanda McGrory, 3-Time Chicago Marathon Champion

                               Elena Kersey, Founder & Host, The Purpose Effect

10:05
Conference Wrap Up
10:15
MPW 2021 Ends
20:00
Welcome
20:05
Choice of workshops running simultaneously in separate streams

Option 1              How To Partner With Governments: It can be much more than permits and grants
                               Workshop presented by:
                               

                               Jason Gewirtz, Editor and Publisher, Sports Travel

                               in conversation with

                               Sabrina De Nadai, Director, UTMB Asia

                               Joel Lavery, Strategic Lead Major Sporting Events, West Midlands Growth Company

 

Option 2             Engagement is not enough: How to use content to shift
                             your community to participation

                               Tim Godfrey, Chief Marketing Officer, Professional Triathletes Organisation

                               in conversation with

                               Bethany Hushon, Head of Community, iSportConnect

                               Daniel Krutman, CEO, Ticket Agora

 

Option 3             It makes commercial sense: How to embed diversity, equity and inclusion at the core                              of your business and events

                               Mike Nishi, Chief Operating Officer & Partner, Chicago Event Management

                               in conversation with

                               Onslo Carrington, General Manager, Sunrise Events Vietnam

                               Elena Kersey, Founder & Host, The Purpose Effect

22:05
Conference Wrap Up
22:15
MPW 2021 Ends
Day 1 - Session One
Day 1 - Session Two
Day 2 - Session 1
Day 2 - Session 2
Day 3 - Session 1
Day 3 - Session 2
Day 4 - Session 1
Day 4 - Session 2
Day 5 - Session 1
Day 5 - Session 2
08:00
Official Welcome and Conference Opening
08:15
The Big Picture: What Does a 2022 and beyond world look like?

Carolyn Chin-Parry, Digital Innovation Leader, PwC

In conversation with Chris Robb

 

A futurist perspective on what the world will look like post-COVID – exploring issues like resources, supply chains, staffing, consumer behaviours, risk and costs

08:55
What’s the Story? Changing The Mass Participation Narrative

Fiona Berwick, Head of Global Marketing Communications, ASICS

In conversation with Chris Robb

 

What is the story we are telling to all of our stakeholders and how do we tell it better? Are we selling events or is it health, lifestyle and community? If we tell a better story can we avoid being at the back of the queue next time there is a crisis?

09:35
Where is the Revenue?

Mike Rich, Global Head of Sports Marketing Solutions, Discovery Eurosport

In conversation with

James Robinson, Managing Director, LimeLight Sports Club

 

What do sponsors want? How has the partnership landscape shifted? What new revenue streams are there? How can we better monetise our communities?

10:15
Day 1 Closing Remarks
10:20
Day 1 Ends
20:00
Official Welcome and Conference Opening
20:15
The Big Picture: What Does a 2022 and beyond world look like?

Carolyn Chin-Parry, Digital Innovation Leader, PwC

In conversation with Chris Robb

 

A futurist perspective on what the world will look like post-COVID – exploring issues like resources, supply chains, staffing, consumer behaviours, risk and costs

20:55
What’s the Story? Changing The Mass Participation Narrative

Fiona Berwick, Head of Global Marketing Communications, ASICS

In conversation with Chris Robb

 

What is the story we are telling to all of our stakeholders and how do we tell it better? Are we selling events or is it health, lifestyle and community? If we tell a better story can we avoid being at the back of the queue next time there is a crisis?

21:35
Where is the Revenue?

Mike Rich, Global Head of Sports Marketing Solutions, Discovery Eurosport

In conversation with

James Robinson, Managing Director, LimeLight Sports Club

 

What do sponsors want? How has the partnership landscape shifted? What new revenue streams are there? How can we better monetise our communities?

22:15
Day 1 Closing Remarks
22:20
Day 1 Ends
08:00
Welcome
08:00
Building for the Future – An Engaged Community from Grassroots to Elite with Collaboration at it’s Heart.

Scott Levy, Executive Vice President & Managing Director, NBA Asia & India

In Conversation with

Colette Wong, Former Presenter, Fox Sports Asia

What can Mass Participation learn from the NBA’s growth in Asia? Are there opportunities to build a pathway where kids events are not a “bolt on” but part of an overall strategy. How do we harness the collaboration of COVID to build partnerships at local, regional, national and international levels across all elements of the ecosystem that manifest in a more robust and sustainable industry.

08:50
The Way of the Future: Agility and Adaptability

Nikhil Arora, Managing Director and Vice President, GoDaddy

In conversation with

Ashish Bhushan, Founder & CEO, Chapter 3 Services

 

Agile thinking and adaptable planning is going to be the way of the future in our industry. What are the principles? What can we learn from other industries? Who has done it well during COVID?

09:35
COVID Lessons in Adaptability: A London Marathon Events case study

Hugh Brasher, Race Director, London Marathon Events

In Conversation with

Lorna Campbell, Head of Communications, Abbott World Marathon Majors

Lessons from two industry members who have harnessed adaptability during the pandemic.

10:10
Mass Participation as a Strategy for Governments and Cities

Iain Edmondson, Founder & Managing Director, Legacy Delivery Ltd.

In Conversation with Chris Robb

Iain has many years of experience in attracting and creating events in London during roles with London and Partners and Visit London as well as a global perspective with his role as Founding Director of International Event Hosts. He was involved in the likes of the creation of Ride London. We will explore the opportunities for Mass Participation to get a seat at the table when planning and strategies are being set, what data and evidence is needed to tell a better story, and try to get an understanding as to how Governments recognise the value of the health and wellbeing benefits we bring.

10:15
Day 2 Closing remarks
10:20
Day 2 Ends
20:00
Building for the Future – An Engaged Community from Grassroots to Elite with Collaboration at it’s Heart.

Scott Levy, Executive Vice President & Managing Director, NBA Asia & India

In Conversation with

Colette Wong, Former Presenter, Fox Sports Asia

What can Mass Participation learn from the NBA’s growth in Asia? Are there opportunities to build a pathway where kids events are not a “bolt on” but part of an overall strategy. How do we harness the collaboration of COVID to build partnerships at local, regional, national and international levels across all elements of the ecosystem that manifest in a more robust and sustainable industry.

20:00
Welcome
20:50
The Way of the Future: Agility and Adaptability

Nikhil Arora, Managing Director and Vice President, GoDaddy

In conversation with

Ashish Bhushan, Founder & CEO, Chapter 3 Services

 

Agile thinking and adaptable planning is going to be the way of the future in our industry. What are the principles? What can we learn from other industries? Who has done it well during COVID?

21:35
COVID Lessons in Adaptability: A London Marathon Events case study

Hugh Brasher, Race Director, London Marathon Events

In Conversation with

Lorna Campbell, Head of Communications, Abbott World Marathon Majors

Lessons from two industry members who have harnessed adaptability during the pandemic.

22:10
Mass Participation as a Strategy for Governments and Cities

Iain Edmondson, Founder & Managing Director, Legacy Delivery Ltd.

In Conversation with Chris Robb

Iain has many years of experience in attracting and creating events in London during roles with London and Partners and Visit London as well as a global perspective with his role as Founding Director of International Event Hosts. He was involved in the likes of the creation of Ride London. We will explore the opportunities for Mass Participation to get a seat at the table when planning and strategies are being set, what data and evidence is needed to tell a better story, and try to get an understanding as to how Governments recognise the value of the health and wellbeing benefits we bring.

22:15
Day 2 Closing remarks
22:20
Day 2 Ends
08:00
Welcome
08:05
GSIC and Innovation: The next leg in Asia

Presented by:

 

 

A conversation between Iris and Unmish tracing the foundations of GSIC powered by Microsoft from it’s birthplace in Spain to the recent launch in Singapore in partnership with Sport Singapore

 

                               Iris Cordoba, General Manager, GSIC powered by Microsoft

                               in conversation with

                               Unmish Parthasarathi, Founder & Executive Director, Picture Board Partners

08:10
njuko Innovation Spotlight

Presented by:

 

            

 

Short 12 minute spotlights on industry innovations — Innovators in conversation with Iñigo Bonilla, Strategic Alliances & Business Development Director, GSIC

Spotlight 1 — ONETIME – Bengy Barsanti, Managing Director

Spotlight 2 — Blerter – Chris Randle, Head of Event Success

Spotlight 3 — ActHive – Ashish Bhushan, Founder & CEO, Chapter 3 Services

Spotlight 4 — MOVE by LIVELY – Jeffrey Foo, CEO

Spotlight 5 — My Race Gate – Nathalie Marquet, CEO, MetaSport

Spotlight 6 — SwiftDonate – Alan Coyne, Co-Founder & Brian O’Neill, Business Development Manager

Spotlight 7 — Neurun – Cade Netscher, CEO & Founder

Spotlight 8 — Council for Responsible Sport – Shelley Villalobos, Executive Director

09:55
Day 3 Closing Remarks
10:00
Day 3 Ends
20:00
Welcome
20:05
GSIC and Innovation: The next leg in Asia

Presented by:

 

 

A conversation between Iris and Unmish tracing the foundations of GSIC powered by Microsoft from it’s birthplace in Spain to the recent launch in Singapore in partnership with Sport Singapore

 

                               Iris Cordoba, General Manager, GSIC powered by Microsoft

                               in conversation with

                               Unmish Parthasarathi, Founder & Executive Director, Picture Board Partners

20:10
njuko Innovation Spotlight

Presented by:

 

            

 

Short 12 minute spotlights on industry innovations — Innovators in conversation with Iñigo Bonilla, Strategic Alliances & Business Development Director, GSIC

Spotlight 1 — ONETIME – Bengy Barsanti, Managing Director

Spotlight 2 — Blerter – Chris Randle, Head of Event Success

Spotlight 3 — ActHive – Ashish Bhushan, Founder & CEO, Chapter 3 Services

Spotlight 4 — MOVE by LIVELY – Jeffrey Foo, CEO

Spotlight 5 — My Race Gate – Nathalie Marquet, CEO, MetaSport

Spotlight 6 — SwiftDonate – Alan Coyne, Co-Founder & Brian O’Neill, Business Development Manager

Spotlight 7 — Neurun – Cade Netscher, CEO & Founder

Spotlight 8 — Council for Responsible Sport – Shelley Villalobos, Executive Director

21:55
Day 3 Closing Remarks
22:00
Day 3 Ends
08:00
Welcome
08:05
Choice of workshops running simultaneously in separate streams

Option 1              Starting With ‘What do You Need’? How to create bespoke partnerships
                             where everyone wins

Julia Cui, Partner, CGX Management

                               In conversation with

                               Torrey Dorsey, VP Global Commercial Sales, APAC Lead, SailGP

Chris Robb, CEO and Founder, Mass Participation World

 

Option 2              Medical Planning for 2022 and Beyond: How to create an adaptable plan that evolves with the circumstances
                               Workshop presented by:
                               

                               Cancelled

 

Option 3              It’s not an option …. creating a sustainable business and events

                               Tony Bonney, Managing Director & Head of Strategy, Grow On Purpose

                               In conversation with

                               Shelley Villalobos, Executive Director, Council for Responsible Sports

                               Winnie Tan, SVP of Sustainability, Great Eastern

10:05
Day 4 Closing Remarks
10:10
Day 4 Ends
20:00
Welcome
20:05
Choice of workshops running simultaneously in separate streams

Option 1            Starting With ‘What do You Need’? How to create bespoke partnerships
                             where everyone wins

Caroline Darcy, Former Head of Sponsorship and Platforms, Standard Chartered Bank

                               In conversation with

                               Torrey Dorsey, VP Global Commercial Sales, APAC Lead, SailGP

Chris Robb, CEO and Founder, Mass Participation World

 

Option 2            Medical Planning for 2022 and Beyond: How to create an adaptable plan that evolves with the circumstances
                               Workshop presented by:
                               

                               Hugh Singe, Managing Director, Event Health Management

                               In conversation with

                               Dr. Paolo Adami, MD PhD, Medical Manager, Health and Science Department, World Athletics

Dr.  John Cianca, MD, Chair, International Institute for Race Medicine

 

 

Option 3              It’s not an option …. creating a sustainable business and events

                               Winnie Tan, SVP of Sustainability, Great Eastern

                                In conversation with

                                Shelley Villalobos, Executive Director, Council for Responsible Sports

22:05
Day 4 Closing Remarks
22:10
Day 4 Ends
08:00
Welcome
08:05
Choice of workshops running simultaneously in separate streams

Option 1              How To Partner With Governments: It’s much more than permits and grants
                               Workshop presented by:
                               

                               Jason Gewirtz, Editor and Publisher, Sports Travel

                               in conversation with

                               Janis Burke, CEO, Harris County — Houston Sports Authority

                               Lim Teck Yin, CEO, Sport Singapore

 

Option 2              Engagement is not enough: How to use content to shift
                             your community to participation

                               Daniel Krutman, CEO, Ticket Agora

                               in conversation with

                               Victoria Murray-Orr, Global Marketing & Communications Manager, Challenge Family

                               Lucy Diaz, VP Brand Marketing (North America), Tough Mudder

 

Option 3              It makes commercial sense: how to embed diversity and inclusion at the core of your
                             business and events

                               Mike Nishi, COO, Chicago Event Management

                               in conversation with

                               Amanda McGrory, 3-Time Chicago Marathon Champion

                               Elena Kersey, Founder & Host, The Purpose Effect

10:05
Conference Wrap Up
10:15
MPW 2021 Ends
20:00
Welcome
20:05
Choice of workshops running simultaneously in separate streams

Option 1              How To Partner With Governments: It can be much more than permits and grants
                               Workshop presented by:
                               

                               Jason Gewirtz, Editor and Publisher, Sports Travel

                               in conversation with

                               Sabrina De Nadai, Director, UTMB Asia

                               Joel Lavery, Strategic Lead Major Sporting Events, West Midlands Growth Company

 

Option 2             Engagement is not enough: How to use content to shift
                             your community to participation

                               Tim Godfrey, Chief Marketing Officer, Professional Triathletes Organisation

                               in conversation with

                               Bethany Hushon, Head of Community, iSportConnect

                               Daniel Krutman, CEO, Ticket Agora

 

Option 3             It makes commercial sense: How to embed diversity, equity and inclusion at the core                              of your business and events

                               Mike Nishi, Chief Operating Officer & Partner, Chicago Event Management

                               in conversation with

                               Onslo Carrington, General Manager, Sunrise Events Vietnam

                               Elena Kersey, Founder & Host, The Purpose Effect

22:05
Conference Wrap Up
22:15
MPW 2021 Ends
Select date to see events.

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Photo credits: Stephen Chee

Clearly the Mass Participation industry and charities are “joined at the hip” in many parts of the world and the impact of COVID has been devastating for both sectors. The result is that many people in need who are usually supported by charities are suffering.

In addition, at a time when the impact of climate change and the future of the planet is so crucial there are a vast array of climate-related causes that need support.

Since our inception, back in 2015, MPW has supported B1G1, an incredible global business giving movement on a mission to create a world full of giving. We have contributed a portion of delegate registration fees to support the likes of projects that provide clean water to rural villages in Cambodia and Ethiopia, provide education to children in the Philippines and plant trees in Indonesia.

With this year’s MPW Conference being free there are obviously no delegate fees for us to contribute a portion of so instead we encourage you to buy a “Ticket for Good” by clicking on the button below which will take you to the B1G1 site. B1G1 makes it incredibly easy to select and contribute an amount that matches your budget to a cause that resonates with you. Powerful impact can be created from as little as a few cents.

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