Conference Program

Register at the foyer (3rd floor) and collect your delegate accreditation and welcome gift
Mingle with other delegates and check out the expo in the adjacent room

Chris Robb
Co-Founder, Mass Participation World

Lim Teck Yin
CEO, Sport Singapore

Robert De Castella, AO, MBE
Founder and Director, Indigenous Marathon Foundation

Since 2010 my Indigenous Marathon Foundation (IMF), a health promotion charity, has taken 95 young Indigenous men and women from tiny isolated remote communities, country towns and major cities across Australia, on a journey of self-discovery, struggle and triumph.

All have gone from virtually no running to finishing the biggest marathon in the world, the New York City Marathon, in just six months, and through this unleashed a drive, and realisation that they can do so much more than they every realised.

But it is so much more than running with all having completed a Certificate IV in Sport & Recreation, Sports First Aid & CPR, Indigenous Mental Health First Aid Certificate, media and public speaking, and become accredited running coaches.

What motivates and drives them to do something that before 2010 no Indigenous Australian had ever done?

What keeps them going when they hit the wall at 30k and still have 12k to go?

And what can we all learn to make our lives and the lives of other so much better?

Matt Rogan
Chairman, Two Circles

Data and digital have fundamentally shifted the way in which we spend our leisure time. In this fast moving session, Matt Rogan will explain the profound changes this is driving in the global sports industry, and then look into his crystal ball to predict what this might mean for the future of our globally connected mass participation industry.

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

Mike Laflin
Co-Founder, Mass Participation World

The presentation will share results of MPW’s ground-breaking survey of mass participation in Asia looking at what is driving the industry. The survey profiles both participants and organisers and looks at what type of people are participating in mass events and what is motivating them to do so. It also looks at organisers and what impact their events are having on their host cities from a social and economic perspective as well as the challenges they face.

Ravi Krishnan
Chairman & Co-Founder, Stepathlon

Stephan Cieplik
VP. Director of Partnerships APAC, City Football Group

TECNO Race to Manchester City powered by Stepathlon – a unique fan engagement program which saw thousands of participants ‘race’ around a virtual course from India to Manchester whilst winning prizes and engaging with their favourite football team. Uniquely designed to bridge the fan engagement gap between football seasons and to promote the benefits of a healthy and active lifestyle amongst participants, the 90 day campaign was broken into a 30 day registration campaign to build awareness and drive sign ups followed by a 60 day fitness challenge.

Narongchai Wongthanavimok
Group CFO, Dusit Thani Plc

Enjoy the inspiring journey of how Narongchai became the second Thai runner to earn the coveted six star medal when he achieved his goal of finishing all six Abbott World Marathon Majors within a year. He will share how VIP customer engagement from Tata Constancy Services ensured that he could achieve his dream.

Enjoy a sumptuous lunch and the opportunity to meet some of the day’s speakers so far within the Expo Hall.

Catch Craig Johns from NRG2Perform as he interviews Deepthi Bopaiah from GoSports Foundation live on the main stage.

David James Watson
Global Head of Product, Spartan Inc

Spartan is one of the biggest and fastest growing endurance sports brands in the world. Here, Spartan Vice President of Product David Watson unlocks insights into how Spartan quickly grew from being a tiny obstacle course race in the mountains of Vermont, USA to a global badge brand with more than 1 million competitors a year across nearly 50 countries. David will reveal how Spartan approaches product innovation, engaging and growing its global community, Spartan style messaging and segmentation, sport and messaging consistency across countries and cultures, partnering with other top brands, and more – with the aim that you take away some insights to apply to your own brands.

Facilitated by:
Mike Nishi
Executive Vice President, Chicago Event Management

Panelists:
Daniel Ashworth
President/CEO, Ashworth Awards

Girish Ramachandran
President, Tata Consultancy Services, Asia Pacific

Nalain Naidoo
Managing Partner, Swiss Quality Events

This panel will explore not only the role of the event organisers but also the city and other stakeholders such as suppliers and participants in creating environmentally sustainable events. It will also explore the power of the  ass audience in terms of leveraging the many thousands of potential “messengers” that mass participation events engage with both on event day and during the journey from registration to start line.

Facilitated by:
Chris Robb
CEO & Co-Founder, Mass Participation World

Panelists:
Abdul Wahab
Group General Manager, PT Bintan Resort Cakrawala

Elvin Ting
Co-Founder, Orange Room

Lucy Bennett-Baggs
CEO and Founder, Just Challenge

Wayne Larden
GM Asia Pacific, Motiv Sports

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

Craig Sheridan
Managing Director, Sheridan Consulting Group

Mass Participation Business is “Big Business” and it is critical to adopt a “Whole of Government/Stakeholder” approach for centralised Permits and Approvals. There is no advantage in “going it alone” with continuous stakeholder integration the key. We will explore the process along with some best practice case studies including the Sydney Running Festival, Vivid Sydney, Sydney New Years Eve Event, Salesforce World Tour and the AFL Grand Final in Melbourne.

Facilitated by:
Mike Laflin
Co-Founder, Mass Participation World

Panelists:
Chris Miller
DVP, Global Brand Strategy and Innovation, Abbott

Chris Robb
CEO & Co-Founder, Mass Participation World

Lim Teck Yin
CEO, Sport Singapore

Sam Renouf
CEO, Professional Triathletes Association

Andrew Griffiths
Entrepreneurial Futurist, Author, and International Speaker

We live in a world of constant disruption and change, which is driven by consumers appetite for all things new. This is impacting every single industry on the planet and not all are surviving. The real challenge is staying relevant to our target market and evolving in a considered way. Once you lose relevance you never get it back. Industries need to strategically future proof themselves or face the ramifications. In this thought provoking keynote, Entrepreneurial Futurist, Andrew Griffiths, is going to share 7 strategies that are designed to help future proof the Mass Participation Industry in the coming decade. Andrew is a world renowned global speaker, with 35 years experience on stages in over 25 countries.

Chris Robb
CEO & Co-Founder, Mass Participation World

Mix and mingle with other MPW speakers, delegates, sponsors, industry suppliers, and many more at this dedicated networking event
Brought to you by MYLAPS

Join other delegates in a guided scenic morning run around Singapore. Suitable for runners of all levels.

Join other delegates in a guided scenic morning run around Singapore. Suitable for runners of all levels.

Sam Renouf
CEO, Professional Triathletes Organisation

Jon Ridgeon
CEO, IAAF

Interviewed by:
Chris Robb
CEO & Co-Founder, Mass Participation World

Malin Andersson
Co-Founder, World’s Marathons

Marina Ohlson
Sales, World’s Marathons

A hands-on agile workshop where the customer journey of your event will be mapped, from a runners perspective. What is being done amazingly today, what are today’s pain points and in what way can you improve your events digital customer journey? Join the “Digitalisation of your event” workshop and let’s find out together.

Ashish Bhushan
Director of Business Development, Procam International

In a short period of time India has witnessed a change in the running paradigm. The entire nation’s health and fitness goals have manifested in the form of running.

The top 3 distance running properties in the country have not only played a transformational role in creating a fitness movement but have also built an iconic status making a positive impact on society and its stakeholders.

Brands have used their ethos to connect with what these mass participation properties truly stand for via unique consumer engagement and amplification. These running events hold a unique appeal for communities to fundraise & support multiple charities. Human resource practices have been redefined for corporate India.

This presentation will cover how positioning of a property is central to value creation for stakeholders.

Facilitated by:
Craig Sheridan
Managing Director, Sheridan Consulting Group

Panelists:
Andrea Trabuio
Head of Mass Events, RCS Sports & Events

Craig Dews
CEO, Limelight Sports Group

Johnny Little
VP Global Licensing & Product, Tough Mudder

Pierre Duvelleroy
Founder & CEO, njuko

With more and more registration platforms popping up, all claiming to be flexible, robust and innovative, it’s become challenging to find the right partner. With 15 years of experience dedicated to registration platforms for mass participation sports events, Pierre Duvelleroy, founder of njuko, will present you the 7 things to check when choosing your registration provider. The final decision will remain yours…

Paul Dunn
Chairman, B1G1

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

Cristiana Queirolo
Executive Director, UTMB International

In this presentation, Cristiana will share with you the massive growth of Ultra trail running in the past few years and the pioneering role that UTMB has played. She will also discuss UTMB International’s expansion to accompany and accommodate the growth and evolution of trail running as well its growing role in driving sustainable countries’ development for adventure tourism.

Andrew Griffiths
Entrepreneurial Futurist, Author, and International Speaker

One of the greatest challenges for anyone doing business in the modern world is communication. It was once so simple and now it has become complicated as we consider everything from social media to Artificial Intelligence, generational marketing and globalisation. In this workshop Entrepreneurial Futurist Andrew Griffiths will share a range of insights and strategies to help any organisation rethink their overall communication strategy and create deeper levels of engagement with their customers, their people and their partners.

Gurdip Singh Sidhu
Group Chief Strategy & Design Officer, CIMB Group

Sam Middlehurst
Co-Founder & Managing Director, Fresh Events

This case study tells the story of how CIMB Bank partnered with a run, that’s a party, to activate sustainability as a strategy to inspire young Malaysians to build a better tomorrow. Guridp will share details of CIMB’s partnership objectives and Sam will provide live examples from The Music Run by CIMB’s recent event campaign. The aim of the session is to openly share learnings and initiatives undertaken to deliver Malaysia’s most eco-friendly event.

Enjoy a sumptuous lunch and the opportunity to meet some of the day’s speakers so far within the Expo Hall

Enjoy a sumptuous lunch and the opportunity to meet some of the day’s speakers so far within the Expo Hall

Facilitated by:
Mike Jackson
Consultant

Panelists:

Carlos Alimurung
CEO, ONE Esports

Jamie Lewin
Head of Strategic Partnerships, Riot Games

Sam Middlehurst
Co-Founder and Managing Director, Fresh Events

Mike Nishi
Executive VP, Chicago Event Management

Facilitated by:
Unmish Parthasarathi
Founder, Picture Board Partners

Panelists:

Harald Eltvedt
Co-Founder, Open Swim Stars

Ilya Kravtsov
CEO & Co-Founder, PouchNATION

Matt Rogan
Chairman, Two Circles

Toby Green
Vice President of Business Development, ACTIVE Network

Edward Bowers
Director, Education2Sport Limited

Bjorn Engelhardt
President Asia Pacific & Japan, Forcepoint

Today is our world is driven by information, how well you can use it and how secure it is. Every business thrives and sadly some fail when their critical information and systems are compromised by hackers. Cyber security is no longer a nice to have after thought and must be one of the core elements of running any event. The participant information you hold and use to make your events successful is valuable and in the wrong hands could be catastrophic for your business.

Bjorn will share experiences from dealing with corporations across Asia Pacific as to the best ways to include Cyber security into your planning.

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

Facilitated by:
TBC

Panelists:
Jeffrey Foo
Managing Director, Infinitus Productions Pte Ltd

Ronda Ng Doswell
Managing Director, Full Circle PR

Sean Davidson
Head of Marketing & Communications, Tata Consultancy Services (TCS), Asia Pacific

Shashi Kumar
General Manager, MYLAPS Asia

Craig Johns
CEO & Founder, NRG2Perform

Discover the 3P’s of a high performing leader

In 2013 Craig’s life changed when he found himself flat-lining in a emergency room as a result of going beyond the human limits while working more than 70-80 hours a week, disregarding personal health and well-being, and high levels of stress. The emotional effects on his wife, employees and those closest to him had a profound effect, which led to realising that he needed to be more than a leader of high performance and become a high performing leader.

Your organisation, team or people of influence are directly affected by the energy, stress, mood and focus you arrive with every single day. When CEO’s, leaders and event managers do not proactively plan or manage their energy and stress over time, it leads to a catastrophic effect on the performance and productivity of themself, their company, and their relationships. Craig provides first hand experience in relating Breaking The CEO Code to event stakeholders as he has directed and managed over 300 events, including mass participation endurance events, as well as events such as a Davis Cup Tennis tie.

In the game-changing session Craig communicates

• 4 fundamentals to being a high performing leader
• The secret ingredients to sustainable energy and leadership performance
• How to Break The CEO Code through CEO Periodization, CEO Presence and CEO Performance

Emma Duch
Head of Event Experience, Formula E Holdings

Shannan Gove
Co-Founder & Director, Rosterfy

Deepthi Bopaiah
Executive Director, GoSports Foundation

Deepthi will be sharing the importance of mass participation events in spotting talent, how the standard beliefs in India has hampered the nation’s achievement, and where does India stand in terms of medals at the Olympics and Paralympics. She will also be comparing medal tallies, funding spent for Rio, CSR and case studies on government initiatives’ Olympics podium schemes.

The session aims to give you a perspective of the interconnection between mass participation and Elite Sport, why they are critical in creating champions and how in India – trailblazers in Sport have increased mass participation.

Azran Osman-Rani
CEO, Naluri

Based on his experiences on challenging the status quo and taking on giant incumbents across multiple industries, from capital-intensive and highly regulated sectors to the fast-moving internet technology space, Azran Osman-Rani shares two mindsets that subconsciously hold us back from breaking through our own limitations – the fears we have that some things are not possible, as well as how our past successes can shape fixed beliefs about what can be done. He shares specific elements of building a culture that is curiously and purposeful to relentlessly seek out unmet customer needs through rapid iteration – from hiring and communications, performance management and feedback.

Chris Robb
CEO & Co-Founder, Mass Participation World

Join us as we recognise mass participation industry’s best of the best
http://conference.massparticipationworld.com/awards/

Join other delegates in a guided scenic morning run around Singapore. Suitable for runners of all levels.

Iris Cordoba Mondejar
General Manager, Global Sports Innovation Centre Powered by Microsoft

Catch four 10-minute pitches showcasing the latest innovations in mass participation.

• Miro AI
• iTAB
• Protect Group
• PouchNATION

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

Chloé Bataille
Product Manager, DECATHLON RUNNING – KIPRUN

Marc Freudweiler
Executive Director, GivenGain

Pierre Duvelleroy
Founder, njuko

Taylor Host
Co-Founder, Miro AI

While tens of thousands of people may sign up for a marathon, each marathoner is unique and connect to the event in a personal way. Whether it’s the race course, the brand, a personal goal, a group challenge, athletes can only connect to your event if you know how to talk to them.

We will explore the importance of talking your participant’s language and we will see how this must be achieved by joining forces with expert brands and services. We will share with you what we found to be unique exciting ways to connect with athletes like never before.

Facilitated by:
Marcus John
CEO, Sports Capital Advisors

Panelists:
Ravi Krishnan
Chairman and Co-Founder, Stepathlon

Shannan Gove
Co-Founder & Director, Rosterfy

Unmish Parthasarathi
Founder, Picture Board Partners

Catch five 10-minute pitches on the latest innovation in mass participation.

• Inphota
• iRewind
• MYLAPS
• Miro AI – Morning Run Brand Insights
• Fresh Events

Facilitated by:
Chris Robb
CEO & Co-Founder, Mass Participation World

Panelists:
TBC

See you next year!

Sandwiches, wraps, and fruit

Please meet at the Hilton lobby with your delegate pass