SINGAPORE (27November 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports industry, is pleased to announce an official partnership with iTAB.
The partnership will see the medal personalisation service recognised as the Official Medal Personalisation Partner of the upcoming MPW conference in Singapore.
The British company partners with a host of Race Directors, race registration platforms, timers and medal manufacturers across five continents and 14 countries. All of which offer their runners the opportunity to personalise their medal with an iTAB, laser-engraved with their name and finish time. As well as being a way for the runner to commemorate their hard work and achievement, the iTAB also offers a valuable incremental revenue stream for the event. The demand for iTAB has skyrocketed over the past year, as it has become an expected part of the runners’ race experience.
iTAB’s Co-Founder and Managing Director, Ceri Philpott, who will be presenting at the Innovation Showcase, says: “iTAB are delighted to be the official MPW medal personalisation partner this year in Singapore during such an exciting time in Asia Pacific’s movement in the mass participation market. I’m really looking forward to meeting everyone and learning more about the latest innovations and best practice in this exciting industry”.
“I first discovered iTAB a number of years when I was Race Director of Singapore Marathon and it was immediately apparent that runners loved the concept when we introduced it so it was wonderful to recently finally meet Ceri and now have him and iTAB as a partner”.
Themed “Mass Participation 365”, this year’s MPW conference will once again be held in Singapore between 2 – 4 December, with additions of an awards ceremony, a dedicated half-day “innovation and technology showcase”, as well as city tours of Singapore’s sporting facilities.
For more information on MPW, visit conference.massparticipationworld.com.
About Mass Participation World
Mass Participation World was recently rebranded from Mass Participation Asia, highlighting its growing global reach and goals of fostering collaboration and best practice within the mass participation industry across four main verticals: a growing network of conferences, an insights platform, advisory and consulting services and education.
Into its fourth edition, MPW 2019 is themed “Mass Participation 365” with a strong focus on year-round engagement to promote commercial sustainability.
We believe “Every Race Tells a Story…”
The iTAB is a simple, yet innovative, product which transforms a conventional finisher medal into YOUR personal finisher medal.
Founded 12 years ago, the iTAB is now enjoyed by over a million happy athletes across the globe – enabling them to personalise and commemorate their medal with their name and a unique finishing time, creating a memory that will last forever!
We’ve partnered with 500+ races globally, offering a seamless service to enhance a participant’s race day experience and generate income for organisers. Globally we work with the largest mass participation running event, half marathon, 12K, triathlon and fun run; along with the largest OCR race series USA, 10-mile road race and 15K road race.
In the UK we are proud to work with the largest running & swimming event series.
For further information, please contact:
01189 933 2761 / Natalie@mysportingtimes.com