Mass Participation World and iRewind Announce Partnership
SINGAPORE (6 October 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports industry, is proud to announce its partnership with iRewind for its upcoming conference in Singapore.
Renowned for harnessing the power of video to transform memorable live moments into personalized and shareable videos, the partnership with iRewind was forged in line with MPW’s 2019 conference theme of “Mass Participation 365”.
“There is no doubt that video, especially in a personalized format, is highly effective in delivering key messages and is widely consumed on various platforms on a daily basis. We are delighted to have the support of a key player in the industry at this year’s conference,” said Chris Robb, Co-Founder of Mass Participation World.
“We couldn’t be more excited to collaborate with MPW in our efforts to bring personalized and instantly shareable videos to the Asian market. Helping sponsors and race organizers digitalize their marketing efforts has been at the core of our business and we are thrilled to be able to show the advantages and possibilities of our technology in Singapore this year,” said Nico Decurtins, Member of the Management Board at iRewind.
This year’s MPW conference will once again be held in Singapore between 2 – 4 December at the Hilton, with additions of an awards ceremony, a dedicated half-day “innovation and technology showcase”, as well as city tours of Singapore’s sporting facilities.
For more information on MPW, visit conference.massparticipationworld.com.
About Mass Participation World
Mass Participation World was recently rebranded from Mass Participation Asia, highlighting its growing global reach and goals of fostering collaboration and best practice within the mass participation industry across four main verticals: a growing network of conferences, an insights platform, advisory and consulting services and education.
Into its fourth edition, MPW 2019 is themed “Mass Participation 365” with a strong focus on year-round engagement to promote commercial sustainability.
iRewind transforms memorable live moments into personalized and instantly shareable videos for various industries. It accompanies clients such as race organizers or sponsors of mass participation events as they upgrade their activation strategies providing a video software solution that delivers unforgettable experiences. The company started in 2014 as an EPFL startup. Today, iRewind has delivered more than 3 million minutes of highly personalized videos around the world. The company is headquartered in Zurich, Switzerland with additional offices in Brussels and Bucharest and channel partners in global key regions.