SINGAPORE (30 October 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports industry, is pleased to extend its partnership with sports marketing specialists Full Circle PR.
Having worked with the Singapore-based agency since the inaugural edition in 2015, Full Circle PR brings unparalleled experience in the mass participation field to the partnership. Their extensive work includes the likes of Standard Chartered Singapore Marathon, The Color Run, Illumi Run, and the Great Eastern Women’s Run amongst others.
“I have no doubt that Ronda and her team at Full Circle PR will complement our work at MPW,” said Chris Robb, Co-founder of Mass Participation World. “Their excellent track record proves that they are leaps and bounds ahead of the market in Asia”.
Themed “Mass Participation 365”, this year’s MPW conference will once again be held in Singapore between 2 – 4 December, with additions of an awards ceremony, a dedicated half-day “innovation and technology showcase”, as well as city tours of Singapore’s sporting facilities.
For more information on MPW, visit conference.massparticipationworld.com.
About Mass Participation World
Mass Participation World was recently rebranded from Mass Participation Asia, highlighting its growing global reach and goals of fostering collaboration and best practice within the mass participation industry across four main verticals: a growing network of conferences, an insights platform, advisory and consulting services and education.
Into its fourth edition, MPW 2019 is themed “Mass Participation 365” with a strong focus on year-round engagement to promote commercial sustainability.
About Full Circle PR
Founded in 2012 by Ronda Ng Doswell, Full Circle Public Relations is a Sport and Entertainment PR agency based in Singapore. The agency was set up with J.P. Morgan as founding client and the J.P. Morgan Corporate Challenge as its inaugural event.
Within seven years, Full Circle PR has grown from a one-woman company to a specialised and International team of ten, with a client list that includes International Champions Cup, Singapore Sevens, Netball Singapore, Great Eastern Insurance, Lagardere Sports, BBC, Income Insurance, World Football Legends, Mass Participation World and more.
FCPR appreciates the power and business of sport. We communicate it well and to a wider audience, offering bespoke public relations and marketing executions tailored to the client’s needs. The agency offers a broad spectrum of a 360 communication campaign, including:
- PR planning and delivery
- Social media consultation and strategy
- Sponsorship and talent management
- Tactical creative execution
- Marketing – strategy and execution
- Event management
- Issues management
The agency prides itself of going above and beyond the basic deliverables and offers counsel and advice as and when required to ensure the client is always presented in the best light.