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Mass Participation World Conference – Asia

is the region's pioneer conference, providing a forum for participants from across the mass participation sports events industry.

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Mass Participation World Conference Asia

MASS PARTICIPATION WORLD

Fostering Collaboration and Driving Best Practice

Thank you for joining us at MPW19. Stay tuned as we announce the 2020 edition!

Asia’s Premier 3-Day Mass Participation Industry Conference

Themed “Mass Participation 365”, join us this year as we explore key themes of year-round engagement

Download our Info Kit

Register for your full access 3-day delegate pass now

REGISTER

DELEGATE PACKAGES

Until 31 August: S$799
Until 30 September: S$899
Until 31 October: S$949
Until 30 November: S$999
At the door: S$1,099

All delegate packages include:

– Access to the main conference, expo area, industry awards, workshop streams, networking events
– Lunch and two refreshment breaks provided daily
– Delegate welcome pack
– Singapore sporting facility tours at a separate cost

Email us at info@massparticipationworld.com on:
– Bulk purchases
– Discounts for organizations based in Asia

Mass Participation World Conference Asia

What to Expect at MPW19

KEY INSIGHTS

Learn from industry veterans and leaders of the fast-growing mass participation sports events industry.

Expect a combination of keynote presentations, case studies, white papers, workshops, showcases, and panel discussions.

PROMINENT SPEAKERS

MPW has hosted many prominent speakers in the past including Steve Cram CBE, Victor Cui, Ben Slack, Azran Osman-Rani, Paul Sinton-Hewitt CBE, Shayne Bannan, and Tim Hadzima amongst others.

Stay tuned as we announce this year’s lineup.

INTERNATIONAL DELEGATION

Meet, network, and connect with a wide variety of delegates from across the globe representing all pillars of mass participation including event organizers, rights holders, brands/sponsors, government agencies, industry suppliers, marketing/PR agencies, as well as NPOs.

SPECIAL EVENTS

This year, expect a multitude of auxiliary events to enhance your experience including an industry awards ceremony, a dedicated technology & innovation segment, an event expo, as well as city tours of sporting facilities in Singapore.

Mass Participation World Conference Asia

Advisory Board

Chris Robb

Chris Robb

Co-Founder, Mass Participation World
Christine Bowen

Christine Bowen

Vice President, Running USA
Craig Dews

Craig Dews

CEO, Limelight Sports Group
David Tully

David Tully

Race Director, Asia Spartan Race
Gloria Ng

Gloria Ng

Director, Dirigo Events
Josh Black

Josh Black

Sam Renouf

Sam Renouf

CEO, Professional Triathletes Organisation
Shoto Zhu

Shoto Zhu

Founder and CEO, Oceans Sports & Entertainment
Unmish Parthasarathi

Unmish Parthasarathi

Founder, Picture Board Partners
Wilfred Uytengsu

Wilfred Uytengsu

Chairman and CEO, Sunrise Events

Chris Robb

Co-Founder, Mass Participation World

A 30-year veteran of the mass participation sports events industry, Chris was born in Zimbabwe where he grew up on a farm he organized his first fun run at the age of 16 to help raise funds for the resurfacing of his school “cinder” athletics track.

From there, he moved to University in South Africa where he cut his teeth in the industry and spent as much time organising and working on events, like the world famous Comrades marathon and South African Marathon Championships as he did studying for his Bachelor of Commerce and Bachelor of Agricultural Management Degrees.

After leaving university he spent four years traveling through Europe, America, Asia and Australia before settling in Sydney in 1989 where he founded Spectrum Worldwide.

One of his career highlights came in the year 2000 when Chris worked on the Sydney Olympics as the Road Events Supervisor.

In 2002 he expanded the business to Singapore to deliver the inaugural JP Morgan Corporate Challenge. Spectrum Worldwide now delivers some of the regions largest mass participation sports events including the Standard Chartered Marathon Singapore (55,000) runners and the Cycle Asia network of events that attracts nearly 25,000 cyclists to events in Singapore, Malaysia, Philippines and Australia.

Chris sold Spectrum Worldwide to IRONMAN in 2016 and founded Mass Participation Asia, an annual conference for stakeholders across the mass participation sports industry to get together with the objective of fostering collaboration and driving best practices.

Today, Mass Participation Asia has been rebranded to Mass Participation World to reflect its global objectives where Chris provides consulting services to events, brands, and governments on top of creating mass participation IP. He is also an avid presenter at conferences and provides mentorship to other business owners and entrepreneurs through the renowned accelerator programme, Key Person of Influence. Business aside, Chris is an advisory board member of Free to Shine, a Cambodian charity that helps prevent sex trafficking of young girls.

Chris is passionate about all sports, especially cycling and running and the fact that he has taken part in so many events as a participant gives him a unique insight into what his customers want.

There are very few people with Chris’s depth and breadth of knowledge in the mass participation sports industry.

Personal site

http://chrisrobb.asia/

Christine Bowen

Vice President, Running USA

Christine is the Vice President of Programming, Operations & Partnerships for Running USA and has been with the organization since 2010. Her expansive role includes the planning and production of the Running USA annual conference, which is the largest global running industry gathering and will celebrate its 15th year in 2018. Additionally, Christine is responsible for many of Running USA's strategic partnerships and sponsor relationships.

She is a marathon runner, mother of three, and has a professional background in corporate process management.

Craig Dews

CEO, Limelight Sports Group

Craig is CEO of international agency Limelight Sports Group.Limelight works with innovative brands to engage their audiences through active experiences.

We provide a platform for meaningful real-life connections. We create and deliver campaigns and guarantee the results. From insight-led big ideas to strategy and execution, Limelight has over 25 years of experience and with offices in London, Dubai and Melbourne servicing clients across the globe – Limelight is the agency of the active world.

Craig has led the agency over the last 15 years and in 2011, Limelight were named 'Agency of the Year' at the prestigious UK Sport Industry Awards. In March 2016, Craig was also recognised for his 'Outstanding Contribution to the Sponsorship Industry' at the UK Sponsorship Awards.

David Tully

Race Director, Asia Spartan Race

Dave is a veteran of the TV sports and events industry with over 30 years experience. Born in the South of England into a family of Rugby and Cricket fanatics he managed to be enthusiastically mediocre at both but soon found his real calling up to his knees in Mud in the green lanes of Sussex.  After starting his career as a Director with London Weekend Television he followed it up with spells at the European Sports Network and Chrysalis Sport producing Hockey, Golf, Speedway, Goodwill Games and International Boxing. After a chance trip to Turkey and South America  on the Land Rover Camel Trophy ignited the flame of a wander lust he packed his bags and got as far away from Home as he could on one plane hop…well almost.

Moving to Hong Kong in 1995 to join the fledging Star Sports Network he has since charted a roller coaster ride thru the growth and development of Sports TV in Asia. From the HK Rugby Sevens, Cricket Sixes,  Beach Volleyball in Victoria Park, Racing in Macua, and Golf in China to Football and Basketball in Lebanon,  Internationa Cricket in Nepal, more Football on remote Philippines and Pacific Islands, Boxing at the Beijing Olympics, Kick Boxing in Tokyo, Squash in Grand Central Station, X Games and Beach Games in Thailand, Table Tennis in Dubai and even back to the mother land for the London Olympics.  All the time craving participation and not just observer status he continued to embarrass himself on the Moto X, Go Kart and Off Road 4x4 Racing circuits of Malaysia and Singapore as a very enthusiastic  amateur.   In between all the sport he managed to direct a few rock concerts and game shows, get married and start a family. The later being the greatest achievement of his life.\

From Producer / Director he moved on upwards to Broadcast Operations, Executive Producer and finally World Broadcast Consultant to several world and regional sports governing bodies including BWF, ITTF, PSA, and AIBA. Adding Sports Presentation, Social Media, Streaming, Event Management and Course design and Construction to his toolbox in more recent years he has finally returned to his first love,  the great outdoors. You can now find him on the the muddy forest trails and urban jungles  of South East Asia. Currently Race Director for Asia Spartan Race the local licensee  for Spartan International in Malaysia and Singapore he spends his days finding ever increasing ways to challenge his fellow humankind.  He has been involved from the very first foray for the brand in 2015 to its recent expansions across Asia. In 30 years in the business he can honestly say OCR has to be the hardest and most rewarding sport and event he has ever been involved in. Even in compression socks he is still an enthusiastic amateur.

Gloria Ng

Director, Dirigo Events

With about 20 years of event management experience, Gloria has organised a wide array of events from product launches, roadshows, conferences, fund-raisers to sold-out international concerts and sporting events.

After graduating from Deakin University in Melbourne, Gloria came home and continued to make headway in the events industry in Malaysia and co-founded Dirigo Events in 2011 where she is now a director. Dirigo Events is the owner and organiser of the Standard Chartered KL Marathon which attracts 35,000 runners from around the world annually.The Standard Chartered KL Marathon is the proud winner of the Kuala Lumpur Mayor’s Tourism award 2014 for best tourism event.

Josh Black

Josh is the foermer CEO of GroupM's Content business across Asia (WPP) - the world's largest media management, planning, and buying group. He led a team of over 350+ people across 16 markets in Asia.

Before joining GroupM Josh spent 10 years working at PepsiCo International in various regional Brand Marketing roles and has lived and worked in Bangkok, Singapore, Sydney, Manila and Hong Kong.

In 2017, Josh founded 247X Group - a media, sports, health, and capital business which serves clients including one of Indonesia's biggest brands, two of the world's largest digital media businesses, a private-public consortium in China, and one of North America's fastest growing life sciences company.

Sam Renouf

CEO, Professional Triathletes Organisation

Sam Renouf is CEO of Professional Triathletes Organisation, based in London, UK. Prior to that, he was the CEO at Motiv Group, a global mass participation business with over 300,000 participants at events including Sydney Marathon, Malibu Triathlon and Surf City Marathon.

He was also the General Manager of ACTIVE Network’s sports business where he was responsible for leading all customer-facing aspects within the market, including sales, marketing, strategy and business operations. Sam has spent over 17 years in the Endurance Sports industry, including representing Great Britain as an elite athlete for triathlon and as a commentator at the 2012 Olympic Games.

Sam holds a BSc from Loughborough University and an MBA from London Business School.

Shoto Zhu

Founder and CEO, Oceans Sports & Entertainment

Having worked in the sports industry for 18 years, Shoto Zhu has become one of the key opinion leaders in sports marketing in Asia. Having provided his services to the J.League, FIFA Marketing, Dentsu Sports and China Football Association in the early years, Shoto founded Oceans Sports & Entertainment Inc which has since grown into a key market player in the booming Chinese sports industry in recent years.

Listed in the Chinese Stock Exchange Market in Jan 2014, Oceans is now providing its services to Federations, Clubs, Brands and Media companies for sport management, sponsorship consultancy and media rights acquisition/sales, as well as investments in growing sport properties all over Asia.

Unmish Parthasarathi

Founder, Picture Board Partners

Unmish is highly experienced at strategically combining content with commerce, across diverse cultures, ethnicities, behaviors, languages, devices, time and locations, using digital media technologies. He is currently the Global Head of Digital Sales for the International Cricket Council as well as a Founding Partner of Picture Board Pte Ltd.

With over 15 years of digital experience, Unmish has a deep understanding of the production, distribution and licensing of sport and news content genres, having worked for large organizations such as News Corp, Fox Sports Asia and ESPN STAR Sports to name a few.

Unmish is active in the startup & incubation space in Singapore & India via Picture Board, his private vehicle that advises & invests founders and principal investors in early stage businesses.A thought leader in his space, Unmish also regularly presents and speaks at conferences on a wide variety of topics.

Wilfred Uytengsu

Chairman and CEO, Sunrise Events

Wilfred Steven Uytengsu is the President and Chief Executive Officer of Alaska Milk Corporation (AMC), a leading milk company in the Philippines.

He is also President of GenOSI, the exclusive supplier of meat products for the McDonald’s chain of restaurants in the Philippines.

He was born in Cebu City, Philippines in 1961. He obtained his Bachelor’s degree in Business Administration (Entrepreneurship Program) from the University of Southern California in Los Angeles in 1983. While in college, he was captain of the USC men’s swimming team and a member of the Beta Theta Phi Fraternity. He was also a member of the Philippine National Swimming Team and competed in the 1981 South East Asian Games.

Mr. Uytengsu was named the Philippines’ Ernst & Young 2007 Entrepreneur of the Year in awards held in Manila last February 5, 2008 in conjunction with the SGV Foundation. He was recognized for his achievements in expanding, developing and professionalizing AMC’s systems to become one of the most respected and well-governed companies in the Philippines. In addition, Mr. Uytengsu was also awarded the Master Entrepreneur for exemplifying sound management practices in the areas of finance, shareholder value, corporate governance, marketing, human resources and sales as well as fostering strong relationship with his employees, customers, suppliers and shareholders.

Mr. Uytengsu was awarded the Entrepreneur of the Year with his brother Michael in 2013 by the University of Southern California’s Lloyd Grief Center for Entrepreneurship.

As part of Alaska Milk’s franchise in the Philippine Basketball Association through the Alaska Aces, Mr. Uytengsu served as a two time Chairman of the League and was awarded the Executive of the Year in 2016. The Alaska Aces have won 14 titles in their 30-year history under Mr. Uytengsu’s leadership.

Mr. Uytengsu is a member of the internationally recognized World Presidents’ Organization (WPO). He has also served as International Chairman of the Young Presidents’ Organization (YPO) from 2002-2003, and was the first Asian member to do so in the organization’s 55 year history.

Mr. Uytengsu is a two-time Ironman World Championship finisher in Kona, Hawaii. He is married to the former Kerri Elaine Dunn and has three children.

2019 Speakers & Panelists

2019 speakers will be added as we confirm them in the lead up to the conference

Abdul Wahab

Abdul Wahab

Group General Manager, PT Bintan Resort Cakrawala
Andrea Trabuio

Andrea Trabuio

Head of Mass Events of RCS Sports & Events
Andrew Griffiths

Andrew Griffiths

International Bestselling Author & Speaker
Andrew Laity

Andrew Laity

Co-Founder & CEO, Inphota
Ashish Bhushan

Ashish Bhushan

Director of Business Development, Procam International
Azran Osman-Rani

Azran Osman-Rani

CEO, Naluri
Bjorn Engelhardt

Bjorn Engelhardt

President Asia Pacific & Japan, Forcepoint
Carlos Alimurung

Carlos Alimurung

CEO, ONE Esports
Ceri Philpott

Ceri Philpott

MD & Co-Founder, My Sporting Times
Chloé Bataille

Chloé Bataille

Product Manager, DECATHLON RUNNING - KIPRUN
Chris Miller

Chris Miller

DVP of Global Brand Strategy and Innovation, Abbott
Chris Robb

Chris Robb

Co-Founder, Mass Participation World
Colette Wong

Colette Wong

Anchor Presenter, Fox Sports
Craig Dews

Craig Dews

CEO, Limelight Sports Group
Craig Johns

Craig Johns

CEO & Founder, NRG2Perform
Craig Sheridan APM

Craig Sheridan APM

Managing Director, Sheridan Consulting Group
Cristiana Queirolo

Cristiana Queirolo

Executive Director, UTMB International
Daniel Ashworth

Daniel Ashworth

President/CEO, Ashworth Awards
Daniël van Breugel

Daniël van Breugel

Product & Brand Director, MYLAPS
David James Watson

David James Watson

Global Head of Product, Spartan Inc
Deepthi Bopaiah

Deepthi Bopaiah

Executive Director, GoSports Foundation
Edward Bowers

Edward Bowers

Director, Education2Sport Limited
Elvin Ting

Elvin Ting

Co-Founder, Orange Room
Emma Duch

Emma Duch

Head of Event Experience, Formula E Holdings
Girish Ramachandran

Girish Ramachandran

President, Tata Consultancy Services, Asia Pacific
Gurdip Singh Sidhu

Gurdip Singh Sidhu

Group Chief Strategy & Design Officer, CIMB Group
Harald Eltvedt

Harald Eltvedt

Co-Founder, Open Swim Stars
Ilya Kravtsov

Ilya Kravtsov

CEO & Co-Founder, PouchNATION
Iris Córdoba Mondéjar

Iris Córdoba Mondéjar

General Manager, Global Sports Innovation Center
Jeffrey Foo

Jeffrey Foo

Managing Director, Infinitus Productions
Joe De Sena

Joe De Sena

Founder & CEO, Spartan
John Ho

John Ho

Data Scientist, Miro AI
Johnny Little

Johnny Little

VP Global Licensing & Product, Tough Mudder
Jon Ridgeon

Jon Ridgeon

CEO, World Athletics
Kevin Stevens

Kevin Stevens

Head of Industry Practices, Chubb Asia Pacific
Koen van Geene

Koen van Geene

Director Special Projects, PouchNATION
Lim Teck Yin

Lim Teck Yin

CEO, Sport Singapore
Lucy Bennett-Baggs

Lucy Bennett-Baggs

CEO & Founder, Just Challenge
Malin Andersson

Malin Andersson

Co-Founder, World's Marathons
Marc Freudweiler

Marc Freudweiler

Executive Director, GivenGain Foundation
Marcus John

Marcus John

CEO, Sports Capital Advisors
Marcus Worsley

Marcus Worsley

Head of Sales, Asia, Protect Group
Marina Ohlson

Marina Ohlson

Sales, World's Marathons
Matt Rogan

Matt Rogan

Chairman, Two Circles
Mike Jackson

Mike Jackson

Consultant
Mike Laflin

Mike Laflin

Co-Founder, Mass Participation World
Mike Nishi

Mike Nishi

Executive VP, Chicago Event Management
Nalain Naidoo

Nalain Naidoo

Managing Partner, Swiss Quality Events
Narongchai Wongthanavimok

Narongchai Wongthanavimok

Group CFO, Dusit Thani Plc
Nico Decurtins

Nico Decurtins

Business Development & Member of the Management Board, iRewind
Paul Dunn

Paul Dunn

Chairman, B1G1
Pierre Duvelleroy

Pierre Duvelleroy

Founder, njuko
Ravi Krishnan

Ravi Krishnan

Chairman & Co-Founder, Stepathlon
Rob de Castella AO MBE

Rob de Castella AO MBE

Founder & Director, Indigenous Marathon Foundation
Ronda Ng Doswell

Ronda Ng Doswell

Managing Director, Full Circle Public Relations
Sam Middlehurst

Sam Middlehurst

Co-Founder and Managing Director, Fresh Events
Sam Renouf

Sam Renouf

CEO, Professional Triathletes Organisation
Sean Davidson

Sean Davidson

Head of Marketing & Communications, Tata Consultancy Services (TCS), Asia Pacific
Shannan Gove

Shannan Gove

Co-Founder & Director, Rosterfy
Shashi Kumar

Shashi Kumar

General Manager, MYLAPS Asia
Stephan Cieplik

Stephan Cieplik

VP. director of Partnerships APAC, City Football Group
Stephanie Bovis

Stephanie Bovis

Emcee
Su Tien Ng

Su Tien Ng

Account Manager, MYLAPS
Taylor Host

Taylor Host

Co-Founder & CEO, Miro AI
Toby Green

Toby Green

Vice President of Business Development, ACTIVE Network
Tom Sarginson

Tom Sarginson

Co-Founder & Events Director, Fresh Events
Unmish Parthasarathi

Unmish Parthasarathi

Founder, Picture Board Partners
Wayne Larden

Wayne Larden

GM, Motiv Asia Pacific

Abdul Wahab

Group General Manager, PT Bintan Resort Cakrawala

Abdul Wahab is the Group General Manager of PT Bintan Resort Cakrawala where he has helped organize several international events including the Tour de Bintan, Bintan Triathlon, Ironman Bintan, Bintan Marathon, and Bintan KasmaRun.

He is also the recipient of a merit award from Mari Pangestu, the former Ministry or Tourism for promoting Bintan Island to the international market.

In his leisure time, he enjoys running, cycling, and reading and has participated in the Ironman/Triathlon races in Abu Dhabi, Melbourne, Samui, London, and of course, Bintan Resorts.

Andrea Trabuio

Head of Mass Events of RCS Sports & Events

Born in Venice in 1964, Andrea graduated in Business Economics at Ca’ Foscari University in Venice, where he attended the UPA Master in Business Communication.

In 2008, after having been the General Manager of the Venice Marathon for twelve years, he started an intense collaboration with RCS Sports & Events. He was called to organize the Milan Marathon, of which he became Event Director. Over the years, he has transformed it from a “one-day race” to a major sporting event attracting thousands runners all around the world.

He is also Race Director of the Abu Dhabi Marathon and Ras Al Khaima Half Marathon in UAE.

In the last years, he has been involved in the development of mass participation events, thus helping to diversify RCS Sports & Events activities, introducing in Italy new successful events linked to international trends and formats such as the Fisherman’s Friend Strongman Run, The Color Run, and the Electric Run and many others.

He has also been coordinating the development of the Gran Fondo cycling events, managing the Gran Fondo Strade Bianche and the Gran Fondo Lombardia, and responsible for the license project “Ride Like a Pro”.

Also, he is a life coach and among the other activities he carries out, he teaches “Event Management” in various Masters’ programs organized by a number of Universities in Italy.

Andrew Griffiths

International Bestselling Author & Speaker

Andrew Griffiths is best described as an entrepreneurial futurist - in other words he specialises in future proofing businesses across virtually every industry and in every corner of the planet. With 13 bestselling books sold in 65 countries, and a client base that includes organisations such as the European Union, CBS, Hewlett Packard, Hertz, Telstra and Newscorp, to mention just a few of the 500 organisations he has worked with, he is clearly sought after to provide advice and wisdom for the smallest of businesses to the largest of organisations. Andrew is able to share his observations, experiences and research from around to world to identify the exact steps any organisation needs to take to become future proof. And he delivers his advice in a down to earth, simple and often hilarious way.

Andrew Laity

Co-Founder & CEO, Inphota

Passionate about encouraging participation in sport, Andrew has, throughout his career, focused on developing a deep understanding of consumer behavior to understand how brands can effectively engage their audience. Blending a data-driven approach with a creative flair, Andrew's career to date has seen him play a key role in delivering impactful marketing campaigns for brands including Adidas and Abu Dhabi Sports Council.

Ashish Bhushan

Director of Business Development, Procam International

Ashish is Director of Business Development for Procam International focusing on building the organization to the next level of growth at a time when India is experiencing exponential growth in distance running.

Prior to Procam, Ashish served in senior management roles within Media, Consulting, Communications and Private Equity companies managing cross-functional initiatives and establishing an ecosystem of cross-industry alliances and partnerships.

He is an avid runner himself and believes there is one common factor between running and his profession – both are about moving to the next level.

Azran Osman-Rani

CEO, Naluri

Azran is currently the founding CEO of Naluri, a digital health technology company that provides a cost-effective and accessible digital health psychology service, to help users adopt healthier lifestyle behaviour changes. He is active in the internet technology space as a co-founder, investor and advisor to iflix, MoneyMatch, Cognifyx, and YellowPorter.

He was previously the CEO of iflix in Malaysia and its Group COO – a disruptive internet television video-on-demand service that was launched in Kuala Lumpur in May 2015, and now operates across over 30 markets across Asia, Middle East and Africa with 700 employees less than three years from launch.

Previously, Azran pioneered the long-haul, low-cost airline model as the founding CEO of AirAsia X. He led the growth from start-up to US$1 billion in revenue, 2500 employees, and a public-listing in six years, breaking many low-cost airline industry conventions and introducing innovations.

Azran held previous positions as Senior Director of Business Development at Astro All Asia Networks, SVP of Business Transformation at the Kuala Lumpur Stock Exchange, and Associate Partner at McKinsey & Company. He holds a Masters degree in Management Science & Engineering and a Bachelors degree in Electrical Engineering, both from Stanford University. He is also a Fellow of CPA Australia.

He personally went through the journey from being clinically overweight to an Ironman triathlete.

Bjorn Engelhardt

President Asia Pacific & Japan, Forcepoint

<p>Bjorn is a self confessed geek and gadget guy who has been leading enterprise technology companies across Asia Pacific for the past twenty five years. Driven by his curiosity for emerging technology and his passion to help organizations achieve great outcomes much of this time has been working in the cyber security field helping customers including some of the worlds largest companies and government organizations protect themselves from the every changing and increasing cyber threats.<p>Most recently Bjorn was Symantec’s Senior Vice President, Asia Pacific (APAC), based in Singapore until the acquisition by Broadcom. Symantec was the world’s most trusted name working from the home user under the Norton Lifelock brand to the largest governments. Previous roles including leading Riverbed Technology which helped customer measure and ensure ultimate digital experiences for their customers. He commenced his career building a strong foundation in business strategy, working within the audit and consultancy teams at Deloittes.<p>Bjorn has a Masters of Management and Post Graduate Diploma of Administration from MacQuarie Graduate School of Management. He is a co-founder for HeForShe Singapore which helps organisations take active steps to unlock opportunities by working towards gender parity in the workforce.<p>Outside of the office, Bjorn is a passionate about combining the best of cycling, food, wine and travel. A regular participant at mass participation events from Asia to Europe, Bjorn has experienced the industry from the consumer side and the impacts of technology and cyber threats on the industry.

Carlos Alimurung

CEO, ONE Esports

Carlos is the CEO of ONE Esports, the esports arm of ONE Championship. He is responsible for the overall vision and execution of ONE Esports' strategy and has P&L ownership of the business. Carlos joined ONE Esports as the former Chief Business Officer of Battlefy, the world’s largest open esports competition platform, managing revenue generation, business development, marketing, social media, and product support.

Prior to Battlefy, Carlos worked at Univision, where as SVP of Corporate Business Development, he was responsible for corporate venture investments and new business development. Carlos also previously served as the Head of Strategy for LG Electronics’ NA consumer electronics business, focusing on partnering with retailers in innovative ways while developing the company's connected device strategy.

Carlos began his career as a management consultant at Marakon Associates, where he advised clients in the US, UK, Brazil, and Singapore. He also served in the AmeriCorps*NCCC program, helping communities along the US East Coast and Puerto Rico across a wide spectrum of needs.

Carlos is an active investor and mentor in the startup community. He mentored companies at the Martin Trust Center for MIT Entrepreneurship’s MIT NYC Startup Studio, as well as the Kaplan TechStars and R/GA Techstars accelerator programs.

He was awarded a McKinsey & Company Fellowship during his MBA at MIT Sloan, and he graduated Cum Laude from the Wharton School at the University of Pennsylvania.

Ceri Philpott

MD & Co-Founder, My Sporting Times

Ceri is the MD and one of the co-founders of My Sporting Times Ltd. Previously, Ceri spent 20 years in the IT Industry including almost 10 years at Microsoft where he initially managed Tier 1 partners and subsequently ran the Central Government business team with annual sales in excess of £55million.

My Sporting Times has just celebrated its 12th Anniversary and incorporates 3 business units comprising an outdoor swim centre, an events business and iTAB. The iTAB business has now established itself as the global market leader in medal personalisation services supplying over 500 races in 20 different countries across 5 continents… with over 1 million runners having purchased an iTAB.

Outside of family life, Ceri is a keen [but rather slow] runner, a happy all-year-round outdoor swimmer and loves skiing. He has a BA [Hons] degree in International Business Management and speaks enough French and German to have a bar chat over a beer or two!

Chloé Bataille

Product Manager, DECATHLON RUNNING - KIPRUN

Chloé joined DECATHLON in 2013 as a digital marketing manager and is now one of the leaders of the development of the KIPRUN! brand which is the dedicated DECATHLON brand to road running. Chloé is convinced that the success of DECATHLON will go through a better knowledge of users and an experiential approach to the sport. Decathlon has become more and more digital while relying on a network of 1510 stores across 51 countries to sustainably make the pleasure and benefits of sport accessible to the many.

Chris Miller

DVP of Global Brand Strategy and Innovation, Abbott

Chris is Divisional Vice President of Global Brand Strategy and Innovation at Abbott where he leads the global brand expression and digital teams, as well as innovation in the marketing, sponsorship, and advertising space. This includes responsibilities for evolving Abbott’s corporate brand and setting the company’s marketing vision and direction in the digital, mobile and social space.

Chris joined Abbott in 2013, and prior to joining Abbott he spent his career on the agency side of the advertising - marketing business. Most recently spending five years at IPG agency FCB as the Global Chief Digital Officer, working with clients including Taco Bell, Oreo, Nivea, Discover Financial, and Cox Communications.

Prior to FCB he was the founder of Tractiv, which Omnicom acquired in 2005 to build out its digital competencies, leading the Omnicom agency Element 79, as the Chief Digital Officer. He started his career at Leo Burnett growing from manger to EVP/director. And while there, he founded and led chemistri, one of the top interactive agencies in North America, and where he worked on the US Army, Nintendo, Allstate, Adidas, Disney, Coca Cola, Kelloggs and McDonald’s

Chris is a past member of Apple’s Customer Advisory Board and has been a frequent speaker at industry events and universities. He’s continued his contribution to the industry as a judge for Effies, IAB MIXX awards, and on the 2013 Cannes Lions mobile jury.

He is a graduate of Drake University’s Journalism program, with a triple major in: advertising, radio/TV and media graphics—graduating one class shy of a fourth major in psychology.

Chris Robb

Co-Founder, Mass Participation World

A 30-year veteran of the mass participation sports events industry, Chris was born in Zimbabwe where he grew up on a farm he organized his first fun run at the age of 16 to help raise funds for the resurfacing of his school “cinder” athletics track.

From there, he moved to University in South Africa where he cut his teeth in the industry and spent as much time organising and working on events, like the world famous Comrades marathon and South African Marathon Championships as he did studying for his Bachelor of Commerce and Bachelor of Agricultural Management Degrees.

After leaving university he spent four years traveling through Europe, America, Asia and Australia before settling in Sydney in 1989 where he founded Spectrum Worldwide.

One of his career highlights came in the year 2000 when Chris worked on the Sydney Olympics as the Road Events Supervisor.

In 2002 he expanded the business to Singapore to deliver the inaugural JP Morgan Corporate Challenge. Spectrum Worldwide now delivers some of the regions largest mass participation sports events including the Standard Chartered Marathon Singapore (55,000) runners and the Cycle Asia network of events that attracts nearly 25,000 cyclists to events in Singapore, Malaysia, Philippines and Australia.

Chris sold Spectrum Worldwide to IRONMAN in 2016 and founded Mass Participation Asia, an annual conference for stakeholders across the mass participation sports industry to get together with the objective of fostering collaboration and driving best practices.

Today, Mass Participation Asia has been rebranded to Mass Participation World to reflect its global objectives where Chris provides consulting services to events, brands, and governments on top of creating mass participation IP. He is also an avid presenter at conferences and provides mentorship to other business owners and entrepreneurs through the renowned accelerator programme, Key Person of Influence. Business aside, Chris is an advisory board member of Free to Shine, a Cambodian charity that helps prevent sex trafficking of young girls.

Chris is passionate about all sports, especially cycling and running and the fact that he has taken part in so many events as a participant gives him a unique insight into what his customers want.

There are very few people with Chris’s depth and breadth of knowledge in the mass participation sports industry.

Personal site

http://chrisrobb.asia/

Colette Wong

Anchor Presenter, Fox Sports

Colette Wong is one of the anchor presenters on Fox Sports. Golf, football and tennis are her beats, and she splits her time between studio-based presentations and on-site reporting from sports’ grandest tournaments, such as the Masters, the US Open and Wimbledon. Born and bred in Singapore, she has long been a familiar figure on television, even before joining the FOX Sports team. Colette brings a wealth of experience to Fox’s ensemble of world-class presenters. Her vibrant on-screen personality, professionalism and versatility have made her a favourite among fans. Outside of work, Wong treasures time with family greatly and tries to spend as much time as possible with her two children, an eleven year-old boy and a thirteen year-old girl.

Craig Dews

CEO, Limelight Sports Group

Craig is CEO of international agency Limelight Sports Group.Limelight works with innovative brands to engage their audiences through active experiences.

We provide a platform for meaningful real-life connections. We create and deliver campaigns and guarantee the results. From insight-led big ideas to strategy and execution, Limelight has over 25 years of experience and with offices in London, Dubai and Melbourne servicing clients across the globe – Limelight is the agency of the active world.

Craig has led the agency over the last 15 years and in 2011, Limelight were named 'Agency of the Year' at the prestigious UK Sport Industry Awards. In March 2016, Craig was also recognised for his 'Outstanding Contribution to the Sponsorship Industry' at the UK Sponsorship Awards.

Craig Johns

CEO & Founder, NRG2Perform

After being hospitalised three times with stress related heart problems and burnout, which included flat-lining in the emergency room, Craig Johns realised that he needed to be more than a leader of high performance and become a high performing leader. He has now transferred those strategies into working with CEO’s, senior executives, coaches and leaders from some of the world's leading companies including Nestle, P&G, K-Swiss, AIG, Boyden and Nike.

Born in New Zealand, Craig has 25 successful years of experience leading, managing, coaching and providing sport science around the globe. He has directed and organised over 300 sporting events and workshops. As an elite athlete he competed at the Hawaii Ironman, four World Triathlon Championships and continues to play competitive golf. A hip replacement and second pacemaker, at the age of 30, meant a full-time shift to focusing on being a high performance leader, CEO and National Head Coach.

He has coached and managed 3x Olympians, 10x World Championship athletes, 21x national champions and a 3x Ironman Japan Champion. He has worked with world leaders such as the Dalai Lama, Mind and Life Institute, WTA Tennis, IRONMAN Triathlon, LTAT and over 100 Olympians and World Champions.

Living in 5 countries, Craig has held senior executive and CEO roles at Thanyapura, Taipei American School, Triathlon ACT, and is the founder and CEO of NRG2Perform. He is the host of the active CEO Podcast, a keynote speaker, high performance consultant and is currently authoring Breaking The CEO Code.

Craig Sheridan APM

Managing Director, Sheridan Consulting Group

Craig is a retired Commissioned Police Officer with 29 years of experience with the NSW Police Force.

Internationally, Craig’s most recent appointment is ‘Senior Advisor’ OPERATIONS G20 2020 Saudi Arabia for the Secretariat and ‘Master Planner’ for the 89th National Day Celebrations Saudi Arabia in the City of Abha including the establishment of a 'state of the art' Joint Operations Centre in collaboration with the Aseer Tourism Board. The Joint Operation Centre was the first of its kind in the region, where the strategic command gathered to oversee event operations. The celebrations entailed a large military parade, festival for the people and fireworks display throughout the city of Abha which was enjoyed by over 100,00 people.

Craig has consulted to major organisations in the public and private sector in regard to Risk Management, Threat Management, Emergency Management, Crowd Management, Threat Environment and Counter Terrorism training.

Craig held a senior management role as Commander of the State Planning Unit, Major Events & Incidents Group, NSW Police Force focused on strategic leadership, public order management, emergency management, strategic planning, continuous improvement, risk management and business/ operations planning. Craig was responsible for the development, maintenance and lecturing of the Incident Commanders Course at the NSW Police Force Leadership College.

Craig was the key NSWPF contact for The Department of Premier and Cabinet (Protocol and Special Events Division) and Destination NSW. This included responsibility for activation of the Police Operations Centre/Government Coordination Centre in the event of a major incident or emergency.

Craig led the NSWPF Operational planning response for over 100 Major Operations State-wide including operational support for emergency management response this extended interstate and abroad. Major coordination operations included the NSWPF response for the G20 events in NSW held during 2014 and was part of the security working group planning the G20 events within Australia for 2014, the NSWPF Security response and planning to the 2015 Asian Football Cup and the ICC Cricket World Cup.

To read Craig's full bio, CLICK HERE.

Cristiana Queirolo

Executive Director, UTMB International

Cristiana has spent 10 years working on the international development at RCS Sport, the owner and organiser of Giro d’Italia and many other sport events in Italy and abroad. One of the achievements of Cristiana has been the successful opening and management of RCS Sport Middle-East Branch and the creation of the professional cycling races Dubai Tour and Abu Dhabi Tour. She left the Middle-East in 2017 to join OC Sport and work on the strategic and international development of OCS Swiss outdoor portfolio, which includes amateur cycling, running, triathlon and trail running. Cristiana has been the Executive Director of UTMB® International for 2 years, looking after the structuring of trail running and the global development of premium UTMB® labelled events across all continents, a work that combine her passion for adventure sports and travelling.

Daniel Ashworth

President/CEO, Ashworth Awards

Dan Ashworth is the President/CEO of Ashworth Awards. He has over 30 years experience in the emblematic jewelry and awards industry. Dan has assisted endurance events, non-profit organizations, NGBs and corporations in developing their brand identities through the creation of metal products and awards. These items are used for various purposes such as crossing a finish line, recognizing membership/years of service, donor recognition and for an organization’s merchandise. Through the creation of these items Dan and his team at Ashworth Awards share their expertise with their customers to help them promote themselves to their target audience. As a result this helps organizations to drive registration, raise funds and attract more members.

Some of the most notable clients of Dan and his team at Ashworth Awards areThe Boston Marathon, IRONMAN, USA Triathlon, US Figure Skating, Toastmasters International, MS Society, Dana Farber/The Jimmy Fund, The New England Patriots and the Boston Red Sox to name a few.

When Dan isn’t in the office and traveling to tradeshows he can be found training and racing with his wife Kim at running and triathlon events across the country. He has completed 2 marathons, 2 full IRONMAN triathlons and countless 5K’s, 10K’s, half marathons and half ironman events.

Daniël van Breugel

Product & Brand Director, MYLAPS

Daniël van Breugel is the Product & Brand director at MYLAPS sports timing, the company that supports 20 Million people comprising racers and events in creating their ultimate sports experience all around the world

Daniel has known to introduce multiple timing and experience solutions in mass participation events that is being used globally at the moment.

Born in Amsterdam, living in Utrecht, Netherlands, he is passionate about sports and technological innovations. Loves to keep himself busy with running, cycling, triathlon and snowboarding.

David James Watson

Global Head of Product, Spartan Inc

David is currently global head of Product for US-based Spartan Inc, one of the world’s leading endurance sports and lifestyle brands with obstacle course races in more than 45 countries, and 1 million competitors each year. He previously ran marketing and biz dev at fintech company Trakinvest, co-founded and ran a B2B cloud translation startup in China, lead World Wildlife Fund's biggest ever Earth Hour movement from Singapore alongside Sony Pictures Entertainment, and spent 15 years in the commercial film and TV industry, among other things.

David applies his wide range of skills to developing product and brand strategies, designing creative content campaigns, driving early stage business growth, and has deep experience with global scale operations. He has also worked in B2G policy development in both Australia and South East Asia.

David has an MBA from Tsinghua University & MIT, got his Bachelor of Creative Arts from the University of Melbourne, holds a certificate in Plant Based Nutrition from the T Colin Campbell Center for Nutrition Studies, and speaks Mandarin Chinese. He has also been part of a National Geographic featured archeological expedition in Mongolia.

He was named one of "50 Men We Love" by Her World Magazine and is a passionate ultra-endurance athlete.

Deepthi Bopaiah

Executive Director, GoSports Foundation

Deepthi Bopaiah- Deepthi Bopaiah is the Executive Director at GoSports Foundation, a not-for-profit organization founded in 2008, which supports junior, emerging, and elite athletes in Olympic and Paralympic disciplines. Deepthi, formerly a wealth adviser and trainer during her 6-year tenure at HSBC, decided to quit her job in order to pursue her passion for sport and has been with the foundation since 2012. A sportswoman herself, Deepthi has represented Karnataka state in basketball and tennis.She has presented on the Foundation’s work, the growth of Indian sport, Challenges in Indian Sport Development and CSR in sport across multiple platforms which include the VIP Sports International Delegation in Australia, TOI- Global Sports Show and The India CSR Summit to name a few. She featured in “Professionals of LinkedIn”, a series which recognized notable achievements of domain leaders. The link to the feature is here.She believes in and is working towards building a sustainable athlete-centric sporting ecosystem through the foundation's programmes and initiatives, in line with the vision of the foundation's Advisors Rahul Dravid, Abhinav Bindra, and Pullela Gopichand.

Edward Bowers

Director, Education2Sport Limited

Ed Bowers is an experienced Podcaster & Creator of Education2Sport (www.education2sports.com), a sports career guidance company, based in the United Kingdom.

The Education2Sport mission is to support University Students, Graduates and Individuals to identify their strengths from their education and personal skill sets, so they can discover, plan and start a career in the sports industry with confidence.

Elvin Ting

Co-Founder, Orange Room

Elvin Ting is a Singaporean with 25 years in the competitive sporting scene across Swimming and Water Polo. Elvin’s passion for sports did not stop after he continued to be actively involved in various sporting activities after his graduation from his Bachelor Degree.

Elvin’s 12 year corporate experience across various leadership positions include IT giant, Hewlett Packard and world leading drinks company Diageo before deciding to pursue his greater purpose in sports. His wealth of corporate experience and unique market knowledge had helped to build a highly effective team and processes that is able to successful implement iconic concepts like TRI-Factor Series across 8 countries within Asia Pacific including China.

After more than 12 years in founding and growing 2 businesses in Singapore, Elvin’s passion is to bring sports closer to more people across the region. He believes that everyone deserves an opportunity to grow stronger and live a better life.

Emma Duch

Head of Event Experience, Formula E Holdings

Experienced Director of global operations with a demonstrated history of working in the sports industry. Skilled in event operations, supply chain & logistics, forecasting, insights, volunteer programming and complex budgets.

Girish Ramachandran

President, Tata Consultancy Services, Asia Pacific

Girish Ramachandran is President, Tata Consultancy Services (TCS) Asia Pacific (APAC). In this role, he is responsible for strategy, growth and business operations in Australia, New Zealand, ASEAN, Greater China and Korea. Under his leadership, TCS APAC has consistently contributed to TCS’s industry-leading growth.

Girish joined TCS in 1994 and in his 24- year career with TCS, has held a wide variety of leadership positions across key parts of TCS’s business. Girish personifies TCS’s commitment to helping its clients “Experience certainty”. As Head of TCS Europe for 9 years, he leveraged on his strength of developing strong client relationships, backed with a disciplined focus on operations and execution to enable TCS Europe achieve record growth in revenues and margins. Subsequent to his stint in Europe, Girish headed TCS’s Middle East, Africa and the Mediterranean region. He later, took up the position of Corporate Vice-President in the CEO’s office in Mumbai where he rolled out several global strategic initiatives setting the tone for TCS’s rapid growth.

A proven leader and a strong proponent of Business 4.0 philosophy, Girish’ passion and commitment to innovation and technology extends beyond the world of business. Girish serves on the board of Amsterdam based Global Reporting Initiative (GRI), a pioneer in global sustainability reporting. He is a member of CII International Council and also serves on the International Boards of Nyenrode University in Netherlands. He is a recipient of the Frans Banninck Cocq Medal from the Mayor of Amsterdam in recognition of his meritorious service to the city of Amsterdam.  In 2017, The Australian Government appointed Girish as the Business Champion for New Colombo Plan. In 2018, Singapore Human Resource Institute (SHRI), recognized Girish with the “Leading CEO” award amongst a list of top CEOs.

Girish holds a Master’s degree in Management from Jamnalal Bajaj Institute of Management Studies, Mumbai and a Bachelor’s Degree in Computer Technology from PSG College of Technology, Coimbatore.

Gurdip Singh Sidhu

Group Chief Strategy & Design Officer, CIMB Group

Gurdip Singh Sidhu is the Group Chief Strategy & Design Officer of CIMB Group, a leading ASEAN universal bank. With over 23 years of experience in financial services and management consulting, Gurdip has helped shape and steer the Group through various strategic phases and initiatives.

Gurdip oversees the following functions; Corporate Strategy & Planning, Group Corporate Finance, Strategic Programme Management, Group Sustainability, Group Customer Experience, Transforming Customer Journeys, and Group Brand Management & Sponsorships.

Under his leadership, he has driven organic franchise expansion into new markets such as Cambodia, Vietnam and Philippines; executed strategic M&A's and partnerships in areas such as insurance and stock broking; designed and managed multi-year transformation programs such as the T18 and Forward23 programs; and more recently set up new strategic functions in areas of sustainability and customer experience.

Prior to joining CIMB, Gurdip spent a decade in an international management consulting firm advising banks, telecommunications companies and Governments across ASEAN, India, South Korea and Spain.

Gurdip is a Chartered Financial Analyst (CFA) and graduated with honors from The London School of Economics and Political Science (LSE), majoring in Accounting and Finance.

Harald Eltvedt

Co-Founder, Open Swim Stars

Harald is the co-founder of the Open Swim Stars series with former olympic swimmers Stephan Caron and Laurent Neuville.

Harald, Stephan and Laurent launched the Open Swim Stars adventure in 2012 in an effort to give back to the sport what it brought to them and to share our passion for swimming, the values it brings to people and the respect of the environment.

The dream started by reviving a legendary event: the swim across Paris. Led by former olympic swimmers, the attempt was immediately supported by the swimming community, institutions and the media. Since then, several open water swimming events have been created and the series expanded to 10 more cities in Europe and a few destinations in South East Asia. To date, more than 25,000 swimmers of all levels and abilities have taken part in the Swim Stars events around the world, making it one of the biggest open water series.

Ilya Kravtsov

CEO & Co-Founder, PouchNATION

Ilya Kravtsov is the CEO and Co-Founder of the leading cashless payment and brand activation company in Asia for events and attractions (PouchNATION). Ilya Kravtsov is passionate about entrepreneurship and technology and is currently mentoring several tech startups in Indonesia as part of Plug and Play Silicon Valley accelerator. Previously in his career, Ilya Kravtsov was Head of Strategy for one of the largest Telcos in South East Asia (XL- Axiata) and also a management consultant in the technology space.

Iris Córdoba Mondéjar

General Manager, Global Sports Innovation Center

Born in Buenos Aires, Iris has a Degree in Law from the University of Buenos Aires, a Master's Degree in Administration and Public Policy from the INAP-University of Alcalá, and a Master's Degree in Digital Economics from the School of Industrial Organization. She has obtained the research proficiency of the PhD in Applied Economics from the University of Alcalá.

Iris has developed her professional career linked to the promotion of entrepreneurship, and support of small and medium enterprises from the public-private perspective, both in Latin America and in Spain with a major emphasis on cultural industries, Spanish economy, sports, and entertainment industry.

She spent 6 years with the Plataforma del Español, an innovative non-profit business association that promotes the positioning of the Spanish language as an economic resource, and entrepreneurship in the cultural industries sector.

Since the beginning of 2015, she has set up and runs the Global Sports Innovation Center powered by Microsoft, a collaborative initiative between the public, private and academic sectors, which aims to promote innovation in the sports industry, creating an ecosystem that is currently composed of more than 200 companies and institutions that in a coordinated way generate synergies and value projects in the sector.

Other than that, Iris actively participates as a speaker, mentor and jury in startup competitions and in events linked to sports and technology on national and international levels such as Sports Analytics World Series, The SPOT, TEKAN TEN by Asics, WFStartcup by GSIC, among the others.

In 2016, she was recognized as one of the 10 most influential women in the sports industry according to the ranking published annually by Metadeporte magazine. Likewise, in 2017 she was a candidate to be one of the top 100 women leaders in Spain of the magazine Mujeres y Cía.

She is an active member in various forums, such as the CSD woman, the Sports Committee of the Spanish Association of Women Marketing, Soccer in Words from the Miguel de Cervantes Virtual Library or Engagement de Mujeres y Cía. Iris is also a member of World Football Summit Advisory Board. In 2018 she entered the list of Top 100 Famale Leades of Spain in the category Revelation and Entrepreneurs. At the end of 2018, Metadeporte magazine named iris Córdoba one of the 20 most influential women in the sports industry in Spain.

Jeffrey Foo

Managing Director, Infinitus Productions

With more than 10 years of event conceptualisation and management experience in Singapore, Jeffrey Foo is certainly no stranger to the sports and lifestyle events scene.

Taking the first leap into the industry in 2005, Jeffrey started with sports management that pioneered numerous sporting events in Singapore, with a 360 integrated approach involving event conceptualization and planning, sports marketing and management.

An accomplished endurance athlete who has taken part in six Ironman races and multiple marathons across the world, Jeffrey entered the mammoth Chinese market with the marquee corporate running event, the J.P Morgan Corporate Challenge. His success at this event led him to take on the Nike Run in two big cities, Guangzhou and Shanghai.

In 2013, Jeffrey founded Infinitus Productions Pte Ltd that specialises in mass sporting and lifestyle events. His determination in turning his passion into work saw the successful conceptualisation and organisation of the ILLUMI RUN Singapore, a first-of-its-kind fun party run in Asia. The sold-out event saw 10,000 participants run through various themed music zones while being splashed with neon glow paint enroute.

Infinitus Productions continues to provide an unparalleled service of event management with signature events such as Sundown Marathon, J.P. Morgan Corporate Challenge, NTUC Income Run 350, ASICS Relay, Mizuno Ekiden Race, KM Duathlon, UOB Heartbeat Run, The Straits Times Run, GE Women’s Run and SGX Bull Run in Singapore while creating their original unique events regionally.

In his latest adventure (LIV3LY Pte Ltd), Jeffrey is leading the charge to empower Southeast Asians to MOVE!

Joe De Sena

Founder & CEO, Spartan

Joe De Sena – Founder and CEO of Spartan, the world’s largest obstacle race and endurance brand – has demonstrated his entrepreneurial drive since his pre-teens. After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle.

Following a successful career on Wall Street, De Sena moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was here his passion grew for ultramarathons, adventure races, and endurance events, and thus the idea for Spartan was born.

With more than one million annual global participants at more than 200 events across more than 30 countries, Spartan offers heats for all fitness levels and ages, from beginner to elite and Kids as young as four-years-old. The brand has transformed more than five million lives since it was founded in 2010.

De Sena is also the New York Times Best Selling Author of “Spartan Up” and “Spartan Fit,” with a third book, “The Spartan Way” released September 4, 2018. As a popular key note speaker, De Sena has parlayed the teachings of his Spartan Principals into the SpartanX Leadership Forum, a series of events in which participants collaborate to solve challenges alongside business leaders while learning to overcome mental and physical obstacles.

In addition to race events, the Spartan lifestyle that De Sena built encompasses all the tools one needs to transform their lives including partnerships with fitness brands such as Life Time, 24Hour Fitness and the DailyBurn; complementary training, nutrition plans and content; television series on NBC and Facebook; forthcoming documentaries about the brand, sport and health; and an extensive line of apparel and licensed fitness gear and equipment.

Throughout his lifetime, Joe has competed in any extreme sports adventure he could find, testing his mental and physical endurance against nature. Joe turned an interest in endurance racing into a passion. His racing resume is the stuff of legend – over 50 ultra-events overall and 14 Ironman events in one year alone.

John Ho

Data Scientist, Miro AI

Johnny Little

VP Global Licensing & Product, Tough Mudder

Johnny Little is the Vice President of Global Licensing and Product at Tough Mudder Inc., the global live events and lifestyle brand.  Tough Mudder delivers 120+ events in 16 countries, has 4+ million lifetime participants, and a global tribe spreading the mission of transforming lives through unconventional teamwork experiences.  Initially, Johnny was brought on to transform the bespoke obstacle construction of TM into an efficient operation/design that enabled each obstacle to be built repeatedly from event to event site. Currently, he guides the evolution of the Tough Mudder product offerings as they expand further around the globe.  With Johnny’s direction, licensed Tough Mudder events have grown by 120% in 2019 from 2018 and are slated to double again in 2020. He’s tested every obstacle and takes on endurance racing endeavors regularly, like Ironman and marathons.

Jon Ridgeon

CEO, World Athletics

Following a career as an international track & field athlete, that culminated in a World championship silver medal in 1987 and two-times Olympian representing Great Britain at the 1988 and 1996 Olympic Games at both 110m and 400m hurdles, Jon moved into a dual career in broadcasting and sports marketing. Jon’s broadcast roles, across both sport and lifestyle, included presenting for BBC TV and radio, ITV, Channel 4 and Sky.

In 1998, Jon was a founding partner of International Sports Marketing agency Fast Track, where he held a range of roles covering all elements of the business, including CEO.

When Jon left Fast Track in 2012, he became a Director of Achieve Events where he helped build the mass participation events business to the point where it was acquired by multinational company in 2015. He also became a Director of the 2018 European Sports Championships, where they created a ground-breaking new multi-sport championship event.

In 2016, Jon founded CSM Active and become Executive Chairman of the business, which was focused on creating a best-in class portfolio of active lifestyle mass participation events.

From March 1st, 2019, Jon took up the role of CEO at World Athletics, a role he will deliver alongside its President, Lord Sebastian Coe. Jon is committed to growing the sport of athletics and inspiring the world to move more.

Kevin Stevens

Head of Industry Practices, Chubb Asia Pacific

Kevin Stevens is Head of Industry Practices for Chubb in Asia Pacific. In his role, he is responsible for leading the Entertainment, Technology, Life Science and Solar industry practices across the region.

Kevin is a seasoned insurance industry professional specializing in property and liability insurance solutions for event organisers and venue operators, electronics companies, technology companies, as well as life science and solar companies.

During his career, he has worked in the Asian, Australian and US insurance markets. Kevin began his career in 1986 at Lloyd’s of London in the UK before emigrating to Australian in 1993. He joined Chubb Australia in 1999 as an Underwriting Manager and relocated to Singapore in 2016. Throughout his career, he has gained deep industry knowledge on for the entertainment, technology, life science and solar sectors and played a key role in developing the insurance markets for these industries in Asia.

Kevin also runs an annual 5 hour swimming event in Sydney. Swim4Autism in now in its 10th year and has raised over $500,000 for children with autism.

Koen van Geene

Director Special Projects, PouchNATION

Koen is a live event director specialised in large scale events. With experience reaching across all corners of the globe, planning and delivering major concerts, festivals and sporting events. After helping delivering the London Olympics in 2012, Koen moved to Asia where he took positions in Singapore and Jakarta. It was here that he got a real grasp of the local market, its challenges and opportunities.



In 2017 Koen Joined PouchNATION. With 8 offices across the South-East Asia, PouchNATION the region’s leader in technology solutions, focused on relieving event pain-points in order to deliver the smoothest possible guest experience.  Regardless of nature, all events have these pain-points and this is where PouchNATION's unique industry knowledge and expertise come to the fore. 

PouchNATION began by creating a NFC-based system that assists guest registration, cashless payments, access control, activity tracking, social engagement and detailed analytic reporting.  In 2016 PouchNATION extended the event abilities to venues, managing the entire experience from ticketing, check-in and throughout the whole guest journey. 

Lim Teck Yin

CEO, Sport Singapore

Mr Lim Teck Yin was appointed to Sport Singapore as Chief Executive Officer on 1 April 2011. Prior to that he has had 30 years of command and staff assignments in the Singapore Armed Forces (SAF), where he contributed to the strategic visioning and planning of the force, leading and managing units, operations and projects, and developing people and multi-disciplinary teams.At Sport Singapore, Mr Lim spearheaded the development of a master plan for Singapore sport – Vision 2030, which set the strategic direction for Sport Singapore’s future work plans and organisational development. Mr Lim also leads and manages major projects spearheaded by Sport Singapore including the delivery of the Singapore National Games, the Singapore Sports Hub, the 28th SEA Games and the 8th ASEAN Para Games in 2015. Under his leadership, Sport Singapore also launched ActiveSG, the national movement for sport.

Lucy Bennett-Baggs

CEO & Founder, Just Challenge

Lucy Bennett-Baggs is CEO and Founder of Just Challenge, an agency designed to use sport and adventure as a platform to respond to business’ objectives – including CSR, employee engagement, client relationships and leadership development. Following 7 years of Sponsorship and Events at HSBC in Asia, Lucy realised the world of corporate partnerships was changing and that brands were looking for meaningful events with purpose.

Lucy launched Just Challenge in late 2017 and now delivers corporate challenges for some of the world’s largest organisations, charities and sports stars – including HSBC, KPMG, Barclays, Arsenal FC and Laureus Sport for Good. The challenges have raised in excess of 1.5 million USD for charity in the first 2 years. Just Challenge has developed operations in over 50 destinations globally and their successful start has led to offices in Hong Kong, Singapore and London.

Lucy speaks passionately about delivering outstanding experiences in different destinations around the world that are centered around participant networking, giving back to society and pushing people out their comfort zone, with health and wellbeing at the core of everything they do.

Malin Andersson

Co-Founder, World's Marathons

Malin has a background as an intrapreneur with a focus on automation and innovation. She has successfully built teams and launched products in the SaaS industry since 2014. In early 2017 she joined World’s Marathons as a co-founder and the company has since partnered up with +700 events all over the world. Her expertise lies in understanding the needs of both B2B and B2C users and developing great products and offerings to efficiently serve all stakeholders.

Co-founder of World's Marathons, she helps to digitally transform and automate the way you manage registrations and marketing for your event. Organizers use her digital online registration platform for an enhanced user experience and promote their events in our international Marketplace.

Marc Freudweiler

Executive Director, GivenGain Foundation

Marc Freudweiler is the Executive Director of the GivenGain Foundation, headquartered in Villars-sur-Ollon, Vaud, Switzerland. Since joining the online fundraising platform in 2011, Marc has also served PayProp, GivenGain’s sister company in the Humanstate Group, by introducing the PayProp lettings management platform to the UK market.

Marc has more than 18 years’ experience working in the financial services industry and has a deep knowledge of both private and investment banking. He has specialised in structured derivative products and the collection and processing of data, and was at the forefront of using new technologies to increase the visibility of structured products. Marc also launched one of the first Social Impact Notes in 2006 in support of UNHCR.

Working for international banks and starting his own company have broadened his problem-solving skills. Launching a Social Impact Note, in turn, was his first attempt to solve a funding problem for non-profit organisations. But in the end – convinced that more altruistic and all-encompassing funding models must exist – the GivenGain Foundation’s essence and philosophy more closely aligned with his values.

Marcus John

CEO, Sports Capital Advisors

Sports Capital Advisors (SCA) CEO - Marcus John is a 23-year veteran of international marketing, media and sport leadership roles. He is renowned for his in-depth international sports rights knowledge, strong deal-making skills, operational expertise and strategic vision in scaling businesses across markets. SCA provides sports and media specific board advisory services and is planning to launch a purely sports, media and technology focused private equity fund and to provide a bridge between Asian and North American/European sports assets and their respective investor base.

SCA’s focus covers 6 main areas within the sports ecosystem:

  • Technology – apps, e-sports, gaming and health solutions
  • Agencies – specialized services to corporate sponsors and event owners
  • IP/Properties – events both stand alone as well as leagues and series
  • Media Rights – with a primary focus on OTT rights
  • Professional Teams – sports franchises and club investments/buyouts
  • Bridge Financing for franchises or clubs

Prior to his current role, he was Executive Vice President at Lagardere Sports. His remit was to advise LS’s international consulting client base on all issues and opportunities around the world’s largest sports properties such as the Olympic Games, FIFA WC, UEFA CL and major golf events.

Previous to this, he was Global Head of Sports for MediaCom Worldwide, where he worked with the firm’s and WPP’s global clients and account heads to lead the commercial and strategic relationships with the world’s premier sports rights holders and provide clients with first hand access to these opportunities.

He also represented Pele and other high profile stars in their respective commercial endeavors as well as advised Formula-E and other properties on their respective go to market strategies. He is an early investor in Formula-E and other disruptive technologies.

Prior to MediaCom, he spent 10 years in different senior executive positions (MD Asia/Pacific Consulting) at IMG completing his tenure as SVP & Managing Director, China. He worked with a large number of corporations successfully negotiating and implementing major commercial sports and media rights.

He has worked across 5 Olympic Games and several WC’s and with a wide variety of corporations such as GE, Volkswagen, VISA, Bridgestone, Adidas and Johnson & Johnson ensuring their rights were fully leveraged and activated throughout their entire organization.

He also has extensive experience in strategic planning and corporate advisory services on a broad range of brand, sponsorship and media issues.

Prior to joining IMG, he first worked at sports and entertainment firm Octagon/Advantage International, where he represented professional athletes across all commercial endorsement areas and later at ESPN STAR Sports, where he ran and promoted major international sporting properties for international broadcast such as FIFA and ATP TOUR events.

Mr. John holds an MBA in Strategic Management, is multi-lingual and lives in Singapore with his family. In his spare time he enjoys running, skiing, flying and sailing.

Marcus Worsley

Head of Sales, Asia, Protect Group

Having recently expanded the business globally in order to fulfil the needs of their clients, Protect Group have appointed Marcus Worsley as Head of Sales for Asia. Currently in the process of establishing Protect Group’s regional Headquarters in Southeast Asia, he is responsible for growth, strategy and business operations across the continent.

Marcus has been with the company since its inception 3 years ago and has been instrumental in building the business across the World. Previously, Marcus has worked in several startup companies within the insurance and ticketing sectors, all of which have gone onto secure significant investment and buyout offers. Having lived in both the UK & France, Marcus is a keen traveller and possesses a deep desire to explore and meet with people from all walks of life.

Protect Group offer two innovative products which are to be featured at the innovation showcase and include:

Event Protect - protection for online registration companies and race organisers in the case of unforeseen race/sporting event cancellations.

Refund Protect - protection for participants in the case of injury or other unforeseen situation leading to the participant having to drop out of the sporting event."

Marina Ohlson

Sales, World's Marathons

With a degree in Communication and Public Relations, Marina has worked in media for many years and has led creative content for both online and offline projects, with a focus on beauty, fashion and lifestyle.

In 2015, her career took a different lane after moving to Middle East, where she switched from letters to numbers, transitioning into account management for a renowned publishing company. Since then, she has worked in 5 different international hotspots, such as Berlin and Stockholm. Now, at World´s Marathons, Marina is actively expanding its portfolio of clients, interacting with numerous organisations and race directors on daily basis, enabling them to become part of one of the most successful digital online registration platforms worldwide."

Matt Rogan

Chairman, Two Circles

Matt co-founded Two Circles, the data-driven sports marketing agency, in 2011. The business has grown significantly since, driven by an exceptional client retention rate, and today employs just under 200 people worldwide – servicing over 100 clients including the NFL, Premier League and UEFA. As Chairman, Matt supports and challenges a talented team to grow the business with quality.

A Cambridge University graduate, Matt’s career began within a Bain/McKinsey spinout strategy consultancy before he moved to the NBA (National Basketball Association) to serve as European Marketing Manager. From there he moved to music and entertainment network MTV, where he ran the European Sponsorship team, and specialist learning and development consultancy Lane4, where he led the business side of the organisation as Group Commercial Director.

In addition to his Two Circles commitments, Matt is a non-executive director of the English Institute of Sport (EIS), advising on information management. He also co-authored Britain and the Olympic Games: Past Present Legacy in 2010, while his writing has featured in Harvard Business Review, including the ‘Must Reads on Leadership’ series in 2018.

Matt lives in Oxfordshire with his wife Claire (Two Circles CFO) and two children. As well as playing competitive tennis, he managed to squeeze in Ironman Switzerland before the kids were born, qualified for and ran the Boston Marathon in 2014, and is now on an enduring journey to have a race organiser recognize a sub-19 minute 5K. His watch has said 18:59, but official systems are having none of it and he remains stuck at 19:01.

Mike Jackson

Consultant

Mike has 25 years experience in the sport, entertainment and content business. He spent 15 years in leadership positions within GroupM (WPP's media investment arm) negotiating multi-million dollar deals and building a highly successful content business from scratch across Asia. In the last 18 months he was Managing Director APAC for Bloomberg Media managing all commercial sales and partnerships. In October 2019 he launched his own consulting business.

Mike Laflin

Co-Founder, Mass Participation World

Mike is one of the leading authorities in the global sports industry having celebrated over 30 years of working in sport in 2019.

In 1989 he established his own technology consultancy business which specialised in developing sports information systems for international sports federations.

From 1989 through to 2006 he worked for five international federations:

  • International Amateur Athletic Federation (IAAF)
  • World Sailing (WS)
  • International Tennis Federation (ITF)
  • World Archery (WA)
  • Badminton World Federation (BWF).

In 1991 Mike founded Sportcal and developed the business from initially providing a sports calendar to establishing Sportcal as the leading provider of sports market intelligence and daily news worldwide.

Sportcal established a global client base ranging from international federations, Olympic organisations, broadcasters, agencies, sponsors, governments, cities, national clubs, teams, financial organisations through to a wide variety of service providers.

In 2011 Mike launched the Global Sports Impact Project which sought to establish a standard methodology for measuring the impact of a sports event and published an annual report on the impact of sport.

From 2011 to 2016 Mike worked as the lead consultant to the Association of Summer Olympic International Federations (ASOIF) on an Olympic data project.

In March 2019 Mike launched Global Sports Strategies which aims to help key stakeholders in the sports industry achieve better outcomes through sport.

Mike Nishi

Executive VP, Chicago Event Management

Michael Nishi is the Executive Vice President for Chicago Event Management. Nishi oversees the production of all events with a particular focus in event operations, emergency response and sustainability logistics.

Since 1990, Nishi has partnered with Carey Pinkowski as General Manager and Executive Race Director of the Bank of America Chicago Marathon, respectively. With his extensive operational knowledge, Nishi was integral in guiding a local road race of 6,000 runners to a world-class event that saw over 44,500 marathon finishers in 2018. In addition to his work on the Chicago Marathon, Nishi is a driving force in increasing the exchange of ideas and best practices among events of all size and scope. Recognizing the unique issues of the endurance sports industry, Nishi founded the Race Management Program ten years ago to offer event organizers an intimate forum to share ideas with one another. As an active leader in the running industry, he continues to advocate for greater safety and security not only for Chicago Event Management clients but also for events around the world.

He also realizes the impact endurance events has on the community. Chicago Event Management's increased focus on sustainability allows us to provide training, education and real-life application, our events provide individuals with skills that can be used to sustain and enhance their own communities.

An avid runner and cyclist, Nishi sits on the board of Girls on the Run Chicago and is a committee member at City Garden Pre-School in Chicago’s Pilsen neighborhood. He and his wife Dona, and their two daughters, live in Chicago where they are active community members in their Little Italy neighborhood.

Nalain Naidoo

Managing Partner, Swiss Quality Events

Nalain Naidoo – is an entrepreneur currently heading up the business development for AISTS an IOC and city of Lausanne sports educational partner. She holds over 23 years of senior marketing experience such as her most recent role as Global Director Olympic Development at The Dow Chemical Company and earlier roles leading/overseeing key Global partnerships on behalf of McDonald’s and Coca-Cola with the International Olympic Committee (IOC); the National Olympic Committees; UEFA and FIFA. Nalain is one of a select few who have worked directly for three of the major TOP’s (Top Olympic Partner) specializing in the International activation of both Olympic and World Cup Football events at the highest level. Nalain’s current clients include International Esports Federation, CMS-Live and with the highest allocation of time spent on the AISTS account.

In these roles, Nalain was/is responsible for the development of key relationships and communications/marketing strategies essential to business development for the enterprises she represents. Her focus was to optimize the associated contractual sponsorship rights and maximize ROI from these high-level partnerships.

Her experience spans working with various stakeholder groups from building relations with local host city governments, NGO’s, engaging youth, legal negotiations on contractual rights and internal stakeholders through the various contractual partnership agreements. eg UEFA, IOC, and International sports federations.

Nalain is based out of Switzerland & Singapore and has previously held senior marketing roles at Dow Chemicals; McDonald’s; Coca Cola; ABB and Virgin – and has worked in South Africa; the United Kingdom and Switzerland. She is a full member of the Chartered Institute of Marketing (CIM) in London and has degrees in civil engineering and public relations.

Nalain is a citizen of Switzerland and South Africa. She speaks English, German and French.

Narongchai Wongthanavimok

Group CFO, Dusit Thani Plc

In 3Q-2018, Narongchai took up the Group CFO role at DTC, a well-known, long-established Thai hotel brand since 1940s. DTC offers full range of hospitality services ranging from luxury brands (Dusit Thani, Dusit Devarana) to mid-scale (Dusit D2, Dusit Princess) to lifestyle/new gen (ASAI) to villa management (Elite Havens). The group also diversified beyond hotel businesses including education, foods and property development.

Narongchai is now responsible for transforming the finance function to be able to cope with new requirements, help drive the business through the transformation phase in a new multi-business environment as well as head up the Dusit Central Park project, a 5-year US$1bn 444,000 sq.m. mixed used development project comprising of hotel, residences, office and retail space. Situated in the heart of city, Dusit Central Park will definitely be the new landmark overseeing Suan Lumphini, the Central Park of Bangkok.

Narongchai has over 25 years in banking industry working in multiple banks such as BofA, Citi, StanChart, Siam Commercial, and CIMB. His last post prior to joining DTC was as CFO of THAI Airways. As the first outsider to the position, he transformed finance function to a more robust, more efficient, more business oriented with financial insights for business decision. He also succeeded in managing a highly fluctuated FX P&L (resulting from 50+ transactional currencies operation as well as large assets & liabilities mismatched). His achievement also earned him the Asia’s best CFO award from Corporate Treasurer in Singapore in Mar-2018.

Narongchai has great interest in sport where he played golf for over 30 years. He started taking up long-distance running in Jun-2014 and now completed 14 full marathons. He also earned Abbott World Marathon Major in completing 6 marathon majors in the span of 2 years (London, Berlin, New York in 2017; Tokyo, Boston, Chicago in 2018) – the 3rd Thai to do so and probably the fastest Thai to achieve the six majors. He also does cycling and now has started to get into swimming in the past 2 years.

He obtained a bachelor degree in Economics from Thammasat University, an MBA in Finance from University of Pittsburgh, Pennsylvania and a MS in Information Systems from Golden Gate University, San Francisco.

Nico Decurtins

Business Development & Member of the Management Board, iRewind

Nico obtained his BSc in Business Administration from the University of Berne, Switzerland and holds a double-degree MSc in International Management from ESADE Business & Law School in Barcelona, Spain, as well as CEMS.

At iRewind, Nico is heading up the Business Development of the video-tech corporation, helping its internationalization strategy and supporting its reach into new industries and markets. As a member of the management board, he also plays a vital role in leading the company into a sustainable and successful future. He joined iRewind in the summer of 2018.

Before that, he spent eight years at Tesla working in different roles in Zurich, London and Amsterdam.

When his agenda allows, Nico trains for endurance events or his ice hockey career, enjoys the Swiss mountains or meets friends from all around the world.

Paul Dunn

Chairman, B1G1

Paul is a 4-time TEDx speaker.

He is a Senior Fellow in one of the World’s Leading Think Tanks and consults to and mentors leading-edge businesses around the world.

He was honoured as a Social Innovation Fellow in his new home of Singapore; something he shares with film-star and philanthropist Jet Li and Walmart Chairman, Rob Walton.

He was one of the first 10 people in Hewlett Packard in Australia. He then created one of Australia’s first computer companies and then The Results Corporation where he helped develop and grow 23,000 small and medium scale business enterprises.

His training programs are used by an estimated 226,000 companies around the world and he continues to push the boundaries. He recently featured in Forbes Magazine alongside Sir Richard Branson in a global piece on ‘disrupters’ in business.

He is Chairman of the B1G1: Business for Good, the Global Giving Initiative that’s already enabled businesses to create over 161 Million giving impacts globally.

He travels close to 800,000 miles each year speaking around the world  ……. and he tells us his baggage goes twice as far.

Pierre Duvelleroy

Founder, njuko

Pierre Duvelleroy is the founder of njuko, a leading registration application for mass participation sports events. Founded in 2012, njuko is constantly innovating in the registration space and always put athletes, event directors and volunteers at the center of their products.Prior to his current role, Pierre spent almost 10 years developing Active Europe, the former international division of ACTIVE where he was responsible for leading all customer-facing aspects within the market and managing the product roadmap to make sure ACTIVE would grow outside of its domestic market.Pierre has spent over 16 years in the Endurance sports industry dedicating his time to registration solutions. He is a multiple marathon finisher and a passionate surfer.

Ravi Krishnan

Chairman & Co-Founder, Stepathlon

Ravi Krishnan is a key and prominent name in the business of Sports, Media and Entertainment (SME) in India. He was featured in Sports Illustrated at No. 27 in the 50 Most Influential People in Indian Sport (February 2010). Ravi was also featured in Business Today (2004) as one of India’s Top 25 Executives under the age of 40. He has been awarded the ‘Entrepreneur of the Year in Service Business – Fitness’ award at the 5th edition of the Entrepreneur India 2015 Awards.

Ravi, a lawyer by training, moved to India from Australia as a part of the four-member team sent, in 1995, to set up IMG’s operations in India. The ensuing 24 years has seen Ravi develop an enormous well of experience in conducting business in the Indian subcontinent. Through various sponsorship and marketing deals with India’s largest companies, Ravi has cultivated a formidable range of business and personal relationships.

At IMG, he was instrumental in creating properties such as the Sahara Cup, The Aircel Chennai Open, (India’s only ATP event) Lakme India Fashion Week, Royal Challenge Indian Open Golf Tournament, Avantha Masters and Philips National Football League amongst many other events across several genres.

In April 2006, in his quest to explore new territories, Ravi continued in an advisory role at IMG, and promoted Abler Advisory Pvt. Ltd., a company focused primarily on providing business advisory services, project counselling and investor consultancy services in sports, media and entertainment.

Ravi also played a key strategic role, in the capacity of Vice Chairman, with the Rajasthan Royals, champions of Indian Premier League 2008, in advising the Franchise on Commercial, Player, Operational and Strategic matters.

In April 2009, Ravi returned to IMG India as the Managing Director South Asia/Senior VP IMG. In addition to consolidating and growing events such as IPL, Aircel Chennai Open, Lakme Fashion Week, Ravi was charged with developing potential new business opportunities in the field of Sports, Entertainment and Media. Other notable achievements include being involved in the formation of a Joint Venture with Reliance Industries Ltd. to form IMG Reliance, which oversaw the securing of long-term arrangements with both the Basketball Federation of India (BFI) and the All India Football Federation (AIFF) to develop those Sports in India.

Since leaving IMG, Ravi has been on a path to create an IP focused SME business, partnering/ advising global stakeholders on market entry and establishment in India.

Ravi is the Chairman of KWANAbler, a Company focused on partnering global stakeholders in Sports, Media and Entertainment looking to create long term value for both sides in the Indian market. In this venture, he has partnered with KWAN, India's premier marketplace for entertainment and pop culture.

In 2019, KWANAbler has partnered with City Football Group owners of Manchester City FC to build commercial opportunities in India.

Ravi has also joined the World’s First Franchisee-Based Motor Racing Series, X1 Racing League as Chairman (NE). The League is backed and sanctioned by the Federation Internationale de I’Automobile (FIA) and the Federation of Motor Sports Clubs of India (FMSCI).

Rob de Castella AO MBE

Founder & Director, Indigenous Marathon Foundation

Robert de Castella AO MBE (Deek) was blessed with high aspirations and expectations.

He ruled the world through the 1980’s in the most demanding running event, the marathon, setting world records, winning the World Championships, the Commonwealth Games marathon twice and is still the fastest Australian over the distance, with a winning time of 2.07:51 in the 1986 Boston marathon.

What environment, culture and attitudes enabled this Australian to beat the world, in an event now dominated by the famous African athletes?

Rob has not stopped achieving after hanging up his marathon shoes.

He led the Australian Institute of Sport (AIS) through its golden era, building a winning culture leading into the Sydney 2000 Olympic, and in 2003 he showed incredible resilience and leadership after the devastation of the Canberra fires that took four lives and destroyed 400 homes – including his home and all his memorabilia and belonging. In the immediate aftermath of this devastation, he worked on the four person ACT Government Bushfire Recovery Task Force in the healing and rebuilding of Canberra’s spirit and infrastructure.

In 2005 he co-founded Deeks Health Foods (www.deeks.com.au), a national gourmet grain-free health food manufacturer and wholesaler, pioneering quality health foods free from grains and gluten and supporting people with compromised health and immune function.

He is passionate and concerned about children’s health, especially child obesity and the increasing levels of their physical dysfunction.

In 2010 he launched the Indigenous Marathon Foundation (IMF) (www.imf.org.au), a registered DGR health promotion charity that uses running to celebrate Indigenous health, wellbeing and pride and create inspiration Indigenous leaders. Each year IMF selects twelve Indigenous men and women (18 to 30 years old) most non-runners, and in just six months take them on a transformational journey to run the New York City Marathon.

He remain in great shape, keeping physically active every day, with running and is a Sensei in traditional Okinawan karate having been graded to Yondan (4th degree black belt) in 2017.

As a sought after speaker, he draws on his amazing background and experiences to tell stories that entertain, inspires with change lives.

Ronda Ng Doswell

Managing Director, Full Circle Public Relations

Ronda Ng Doswell is the Managing Director of Full Circle Public Relations, which she founded in November 2012 with the J.P. Morgan Corporate Challenge as its first project.

A journalism graduate of RMIT University, she started her career at Ogilvy PR but left after 2 years to pursue her passion for sports at Fulford PR in 2005. There, Ronda developed and grew the sports team, securing key sports accounts including the Standard Chartered Marathon Singapore (2006 - 2012), FINA Swimming World Cup, Singapore Sports Hub and Volvo Ocean Race.

Ronda has under her belt vast experience in the world of sports PR, having been involved in many of the major sporting events in the region in the last decade. Her dedication, quick and creative thinking, along with her avid love of sports, has meant that her career has developed in tandem with the rise of the local sports scene.

Full Circle PR is known for its commitment to its clients and boasts a team of dedicated and talented professionals who delivers results. They are the agency on record for key international sporting events such as the SMBC Singapore Open, International Champions Cup, FINA Swimming World Cup and more. Ronda also manages Olympic gold medalist, Joseph Schooling.

Sam Middlehurst

Co-Founder and Managing Director, Fresh Events

Sam is Co-Founder and Managing Director of Fresh Events, creators and owners of The Music Run - “Asia’s Fittest Party”!

A former suit turned entrepreneur, Sam has lead the commercial expansion of The Music Run to 36 events staged across 13 countries and 275,000+ participants.

Sam has made his home in Kuala Lumpur, and is passionate about all things active.

Sam Renouf

CEO, Professional Triathletes Organisation

Sam Renouf is CEO of Professional Triathletes Organisation, based in London, UK. Prior to that, he was the CEO at Motiv Group, a global mass participation business with over 300,000 participants at events including Sydney Marathon, Malibu Triathlon and Surf City Marathon.

He was also the General Manager of ACTIVE Network’s sports business where he was responsible for leading all customer-facing aspects within the market, including sales, marketing, strategy and business operations. Sam has spent over 17 years in the Endurance Sports industry, including representing Great Britain as an elite athlete for triathlon and as a commentator at the 2012 Olympic Games.

Sam holds a BSc from Loughborough University and an MBA from London Business School.

Sean Davidson

Head of Marketing & Communications, Tata Consultancy Services (TCS), Asia Pacific

Sean oversees Tata Consultancy Services’ Asia Pacific marketing, communications and sales enablement programs based in Singapore.

In this capacity, he has also developed and leads TCS’ partnerships with Standard Chartered Singapore Marathon, Australian Running Festival (Canberra), City2Surf (Sydney), and TCS Clark Animo (Philippines), along with the brand, technology, CSR, employee and client participation programs supporting these events.

Sean is a frequent speaker on the topic of global corporate sports sponsorship, sharing perspective on TCS’ partnerships with marquee mass participation running events which also include the TCS NYC Marathon, Tata Mumbai Marathon, London Marathon, Boston Marathon, Chicago Marathon, and others.

A dual Canadian and Irish citizen, Sean has degrees from Western and Simon Fraser Universities and has lived and worked for the past 25 years based in Singapore, Hong Kong, Taiwan, China, Japan, and California.

Outside work Sean is an avid guitar player and collector, and ice hockey player and executive committee of the Singapore Ice Hockey Association.

Shannan Gove

Co-Founder & Director, Rosterfy

Shannan is an expert in large scale paid and volunteer workforce operations for major events. Since starting Rosterfy - (a global workforce management platform built specifically for the events industry) in 2015, Shannan has a proven track record working with the worlds largest events including numerous Super Bowls, World Cup's and large scale events across 5 continents. With Rosterfy now powering the workforce behind the Singapore, London and Paris Marathon's and Tough Mudder and Spartan Race, he has great knowledge on best practice to engage, empower, and incentivise a sustainable workforce for the events industry.

Shashi Kumar

General Manager, MYLAPS Asia

Shashi Kumar has been in the IT and tech industry for the past 20 years, spanning from technical to business development portfolio, dealing with IT hardware, enterprise computing and now in sports tech company MYLAPS.

Currently he is the General Nanager of MYLAPS Asia, spearheading sales and operations of Mass participation sports timing, and motorsports timing markets of 19 countries in Asia.

In the past 5 years into the mass participation industry, he is involved with some of the biggest running events in Asia, Impacting and influencing the industry using MYLAPS Based solutions.

Stephan Cieplik

VP. director of Partnerships APAC, City Football Group

Stephan is a sports marketing enthusiast and commercial expert with more than 16 years of sports business experience under his belt, nearly 14 years of which were spent in Asia. He has been a pioneer in the regional commercialisation of international rights holders in APAC and has a vast experience and track record working with leading Asian and global brands and delivered returns and values to those businesses through the power of sports marketing.Football and sports business have always been his key focus. Stephan completed a bachelor’s degree in sports marketing and sports management & operations while pursuing his sports career initially as a football professional before taking his first corporate position at Total Sports Asia, followed by the Asian Football Confederation and eventually decided to join the ambitious Manchester City Football Club in 2013 to help building the commercial business and eventually City Football Group’s presence in Asia Pacific.

Stephanie Bovis

Emcee

Described as a true "Third Cultured Kid" to multinational parents, Stephanie's background has exposed her to numerous cultures. Her international persona has made her a sought out emcee/host in Singapore over the past seven years, specialising in international conferences, government events, and international corporate events. Along with her career as event emcee, Stephanie is active in the fitness and yoga industry in Singapore; previously working for the award-winning Ritual Gym, before switching her focus to yoga. She now teaches yin yoga in the city, and continues her studies in this field.

Su Tien Ng

Account Manager, MYLAPS

Taylor Host

Co-Founder & CEO, Miro AI

Hailing from the undeniable glamour of Detroit, Taylor is a computer vision & AI engineer who works with sport photos/video & AI @ Miro.  The Miro team believe AI has the SUPERPOWERS to unlock the best athlete experience & give brands the data to make better decisions.

Miro’s RunnerTag AI is the fastest, most-accurate athlete identification system available.  Since 2017, RunnerTag has tracked & analyzed more than 5MM athletes from US, EU & ASIA.  The Miro team uses this growing dataset to generate new AI models for one-of-a-kind athlete insights such as early-warning injury detection & running shoe brand recognition.

Prior to Miro, Taylor lead innovation & consumer-facing mobile platforms in the McDonald’s® system as Global VP, Head of Digital – Asia with TMSW.  In total, his teams’ apps served over 100MM customers & helped distribute more than US$1.2B in food & prizes to customers via their smartphones.

Taylor has called Hong Kong home since 2012.

Toby Green

Vice President of Business Development, ACTIVE Network

Toby has worked with ACTIVE for 7 years having been based in Singapore, London and Dallas. He has witnessed considerable change, consolidation and innovation across the Endurance & Sports sector.  Toby sits as part of the leadership team at ACTIVE in the role as VP of Global Business Development.  Toby has a wide array of responsibilities including: strategic planning in both their Sports and Community businesses, working directly with the sales and marketing teams to grow the business, whilst ensuring client success with ACTIVE’s global enterprise clients.  ACTIVE was acquired by Global Payments in 2017 and Toby is also responsible for identifying and accelerating the collaboration opportunities between ACTIVE and their parent to deliver increased value to their customers.  Toby brings 15 years of cross industry knowledge having first started his career in the legal and finance sectors in London and Singapore.

Tom Sarginson

Co-Founder & Events Director, Fresh Events

Tom is the Co-Founder of Fresh Events, creators and owners of The Music Run™. A sports industry veteran of 15+ years, Tom has extensive experience working with some of the world's biggest sports marketing companies such as World Sport Group and IMG. An entrepreneur at heart, in 2013 Tom and his two partners co-founded Fresh Events with a vision to create owned IP properties to inspire people to ‘live the beat’ and lead more active lifestyles. The Music Run™ international 5k and 10k running series was the first property the company created, and today Tom is the Events Director responsible for ensuring participants have the best event experience possible and partners are assured of a consistent, world-class, production at every event.

Unmish Parthasarathi

Founder, Picture Board Partners

Unmish is highly experienced at strategically combining content with commerce, across diverse cultures, ethnicities, behaviors, languages, devices, time and locations, using digital media technologies. He is currently the Global Head of Digital Sales for the International Cricket Council as well as a Founding Partner of Picture Board Pte Ltd.

With over 15 years of digital experience, Unmish has a deep understanding of the production, distribution and licensing of sport and news content genres, having worked for large organizations such as News Corp, Fox Sports Asia and ESPN STAR Sports to name a few.

Unmish is active in the startup & incubation space in Singapore & India via Picture Board, his private vehicle that advises & invests founders and principal investors in early stage businesses.A thought leader in his space, Unmish also regularly presents and speaks at conferences on a wide variety of topics.

Wayne Larden

GM, Motiv Asia Pacific

2005 - Current; Race Director - Sydney Marathon2018 - Current; GM Asia Pacific, Motiv Group2005 - Current; CEO Pont3Current; Race Director - Sydney Harbour 10k, Coastal Ascent, Launceston 10.2001 -2005; CEO The Marketing Station1997 - 2001; Sponsorship Manager, AMP Limited1996 - 1997; National Promotions Manager, AMP Shopping Centres1995 - 1997; Assistant Race Director, City to Surf / Fairfax Events1994 - 1995; Editor, Fun Runner Magazine.Bachelor of Applied Science, University of CanberraSporting Background;IAAF World Cross Country Championships x41992: 2nd Australian 10,000m championships1995: 3rd Australian Marathon Championships (2:16.04)1995: 1st Australian Cross Country Championships

VIEW 2018 SPEAKERS

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Program for MPW 2019

*NOTE: DAY TWO IS A CONCURRENT SPLIT STREAM. PLEASE SELECT BETWEEN MAIN AND SECONDARY BALLROOM FOR A COMPLETE VIEW

DAY ONE
2019-12-02
DAY TWO
2019-12-03
DAY THREE
2019-12-04
DAY ONE
2019-12-02
08:30
Registration

Register at the foyer (3rd floor) and collect your delegate accreditation and welcome gift
Mingle with other delegates and check out the expo in the adjacent room

09:05
Conference Welcome

Chris Robb
Co-Founder, Mass Participation World

09:15
Official Opening

Lim Teck Yin
CEO, Sport Singapore

09:30
Opening Keynote: The Harder the Struggle, the Greater the Reward

Robert De Castella, AO, MBE
Founder and Director, Indigenous Marathon Foundation

 

Since 2010 my Indigenous Marathon Foundation (IMF), a health promotion charity, has taken 95 young Indigenous men and women from tiny isolated remote communities, country towns and major cities across Australia, on a journey of self-discovery, struggle and triumph.

 

All have gone from virtually no running to finishing the biggest marathon in the world, the New York City Marathon, in just six months, and through this unleashed a drive, and realisation that they can do so much more than they every realised.

 

But it is so much more than running with all having completed a Certificate IV in Sport & Recreation, Sports First Aid & CPR, Indigenous Mental Health First Aid Certificate, media and public speaking, and become accredited running coaches.

 

What motivates and drives them to do something that before 2010 no Indigenous Australian had ever done?

 

What keeps them going when they hit the wall at 30k and still have 12k to go?

 

And what can we all learn to make our lives and the lives of other so much better?

10:20
The 365 Athlete

Matt Rogan
Chairman, Two Circles

 

Data and digital have fundamentally shifted the way in which we spend our leisure time. In this fast moving session, Matt Rogan will explain the profound changes this is driving in the global sports industry, and then look into his crystal ball to predict what this might mean for the future of our globally connected mass participation industry.

11:10
Refreshment Break

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

11:40
Asian Participation & Organisers Survey

Mike Laflin
Co-Founder, Mass Participation World

 

The presentation will share results of MPW’s ground-breaking survey of mass participation in Asia looking at what is driving the industry. The survey profiles both participants and organisers and looks at what type of people are participating in mass events and what is motivating them to do so. It also looks at organisers and what impact their events are having on their host cities from a social and economic perspective as well as the challenges they face.

12:10
Case Study: TECNO Race to Manchester City Powered by Stepathlon – Digital Fan Engagement via a “Sports Marketing Approach to Wellness”

Ravi Krishnan
Chairman & Co-Founder, Stepathlon

Stephan Cieplik
VP. Director of Partnerships APAC, City Football Group

TECNO Race to Manchester City powered by Stepathlon – a unique fan engagement program which saw thousands of participants ‘race’ around a virtual course from India to Manchester whilst winning prizes and engaging with their favourite football team. Uniquely designed to bridge the fan engagement gap between football seasons and to promote the benefits of a healthy and active lifestyle amongst participants, the 90 day campaign was broken into a 30 day registration campaign to build awareness and drive sign ups followed by a 60 day fitness challenge.

12:40
Six Star Engagement – How Helping a Customer Achieve His Dream Led to a Fan for Life

Narongchai Wongthanavimok
Group CFO, Dusit Thani Plc

 

Enjoy the inspiring journey of how Narongchai became the second Thai runner to earn the coveted six star medal when he achieved his goal of finishing all six Abbott World Marathon Majors within a year. He will share how VIP customer engagement from Tata Constancy Services ensured that he could achieve his dream.

13:10
Lunch Break & Podcast Interview

Enjoy a sumptuous lunch and the opportunity to meet some of the day’s speakers so far within the Expo Hall.

Catch Craig Johns from NRG2Perform as he interviews Deepthi Bopaiah from GoSports Foundation live on the main stage.

14:10
Case Study: Spartan: How We Build a Sport and Global Community

David James Watson
Global Head of Product, Spartan Inc

 

Spartan is one of the biggest and fastest growing endurance sports brands in the world. Here, Spartan Vice President of Product David Watson unlocks insights into how Spartan quickly grew from being a tiny obstacle course race in the mountains of Vermont, USA to a global badge brand with more than 1 million competitors a year across nearly 50 countries. David will reveal how Spartan approaches product innovation, engaging and growing its global community, Spartan style messaging and segmentation, sport and messaging consistency across countries and cultures, partnering with other top brands, and more – with the aim that you take away some insights to apply to your own brands.

14:40
[Panel Discussion] How to Become a Climate Leader: The Pathway to a More Sustainable Future

Facilitated by:
Mike Nishi
Executive Vice President, Chicago Event Management

 

Panelists:
Daniel Ashworth
President/CEO, Ashworth Awards

Girish Ramachandran
President, Tata Consultancy Services, Asia Pacific

Nalain Naidoo
Managing Partner, Swiss Quality Events

 

This panel will explore not only the role of the event organisers but also the city and other stakeholders such as suppliers and participants in creating environmentally sustainable events. It will also explore the power of the  ass audience in terms of leveraging the many thousands of potential “messengers” that mass participation events engage with both on event day and during the journey from registration to start line.

15:20
[Panel Discussion] Destination Mass Participation: Driving Year-Round Visitation and Impact Through Destination Events

Facilitated by:
Chris Robb
CEO & Co-Founder, Mass Participation World

Panelists:
Abdul Wahab
Group General Manager, PT Bintan Resort Cakrawala

Elvin Ting
Co-Founder, Orange Room

Lucy Bennett-Baggs
CEO and Founder, Just Challenge

Wayne Larden
GM Asia Pacific, Motiv Sports

15:50
Refreshment Break

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

16:20
Open for Mass Participation Business: The Advantages for All Stakeholders of Centralised Permits and Approvals

Craig Sheridan
Managing Director, Sheridan Consulting Group

 

Mass Participation Business is “Big Business” and it is critical to adopt a “Whole of Government/Stakeholder” approach for centralised Permits and Approvals. There is no advantage in “going it alone” with continuous stakeholder integration the key. We will explore the process along with some best practice case studies including the Sydney Running Festival, Vivid Sydney, Sydney New Years Eve Event, Salesforce World Tour and the AFL Grand Final in Melbourne.

16:50
[Panel Discussion] Mass Participation as a Strategy: What Does it Take to Build the Right Ecosystem in a City

Facilitated by:
Mike Laflin
Co-Founder, Mass Participation World

 

Panelists:
Chris Miller
DVP, Global Brand Strategy and Innovation, Abbott

Chris Robb
CEO & Co-Founder, Mass Participation World

Lim Teck Yin
CEO, Sport Singapore

Sam Renouf
CEO, Professional Triathletes Association

17:35
Future Proofing the Mass Participation Industry: 7 Strategies for Staying Relevant and Evolving in a Considered Way

Andrew Griffiths
Entrepreneurial Futurist, Author, and International Speaker

 

We live in a world of constant disruption and change, which is driven by consumers appetite for all things new. This is impacting every single industry on the planet and not all are surviving. The real challenge is staying relevant to our target market and evolving in a considered way. Once you lose relevance you never get it back. Industries need to strategically future proof themselves or face the ramifications. In this thought provoking keynote, Entrepreneurial Futurist, Andrew Griffiths, is going to share 7 strategies that are designed to help future proof the Mass Participation Industry in the coming decade. Andrew is a world renowned global speaker, with 35 years experience on stages in over 25 countries.

18:25
Day 1 Wrap Up

Chris Robb
CEO & Co-Founder, Mass Participation World

18:30
MYLAPS Networking Drinks

Mix and mingle with other MPW speakers, delegates, sponsors, industry suppliers, and many more at this dedicated networking event
Brought to you by MYLAPS

DAY TWO
2019-12-03
Stream 1 (Main Ballroom)
Stream 2 (Secondary Ballroom)
06:30
Morning Run

Join other delegates in a guided scenic morning run around Singapore. Suitable for runners of all levels.

06:30
Morning Run

Join other delegates in a guided scenic morning run around Singapore. Suitable for runners of all levels.

09:00
The Rise of the Athletes

Sam Renouf
CEO, Professional Triathletes Organisation

09:30
Interview with Jon Ridgeon

Jon Ridgeon
CEO, IAAF

 

Interviewed by:
Chris Robb
CEO & Co-Founder, Mass Participation World

09:45
Digitalisation of Your Event: Bridging the Gap Between Organiser and Runner

Malin Andersson
Co-Founder, World’s Marathons

Marina Ohlson
Sales, World’s Marathons

A hands-on agile workshop where the customer journey of your event will be mapped, from a runners perspective. What is being done amazingly today, what are today’s pain points and in what way can you improve your events digital customer journey? Join the “Digitalisation of your event” workshop and let’s find out together.

10:10
Engaging a Nation in Health and Fitness Through Running – An Indian Case Study

Ashish Bhushan
Director of Business Development, Procam International

 

In a short period of time India has witnessed a change in the running paradigm. The entire nation’s health and fitness goals have manifested in the form of running.

 

The top 3 distance running properties in the country have not only played a transformational role in creating a fitness movement but have also built an iconic status making a positive impact on society and its stakeholders.

 

Brands have used their ethos to connect with what these mass participation properties truly stand for via unique consumer engagement and amplification. These running events hold a unique appeal for communities to fundraise & support multiple charities. Human resource practices have been redefined for corporate India.

 

This presentation will cover how positioning of a property is central to value creation for stakeholders.

10:40
[Panel Discussion] Risk Management 365: From Terrorism and Political Unrest to Extreme Weather, It Takes Year-Round Stakeholder Engagement

Facilitated by:
Craig Sheridan
Managing Director, Sheridan Consulting Group

 

Panelists:
Andrea Trabuio
Head of Mass Events, RCS Sports & Events

Craig Dews
CEO, Limelight Sports Group

Johnny Little
VP Global Licensing & Product, Tough Mudder

Kevin Stevens
Head of Industry Practices, Chubb Asia Pacific

 

The current global threat environment is evolving daily with Issue Motivated Groups (IMGs) expanding alongside the ever constant threat of Terrorism. We will look closely as what major risks are being identified for Mass Participation events and the mitigation strategy applied. Year round stakeholder engagement is the focus to reduce risks to a residual level that is tolerable.
10:45
7 Keys to Check When Choosing Your Registration Provider

Pierre Duvelleroy
Founder & CEO, njuko

With more and more registration platforms popping up, all claiming to be flexible, robust and innovative, it’s become challenging to find the right partner. With 15 years of experience dedicated to registration platforms for mass participation sports events, Pierre Duvelleroy, founder of njuko, will present you the 7 things to check when choosing your registration provider. The final decision will remain yours…

11:15
B1G1: The Power of Small

Paul Dunn
Chairman, B1G1

11:25
Refreshment Break

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

11:30
Refreshment Break

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

11:55
Going the Extra Mile: The Rise of Ultra-Trail Running and the Leading Role of UTMB

Cristiana Queirolo
Executive Director, UTMB International

 

In this presentation, Cristiana will share with you the massive growth of Ultra trail running in the past few years and the pioneering role that UTMB has played. She will also discuss UTMB International’s expansion to accompany and accommodate the growth and evolution of trail running as well its growing role in driving sustainable countries’ development for adventure tourism.

12:00
Welcome to the New World of Communication

Andrew Griffiths
Entrepreneurial Futurist, Author, and International Speaker

One of the greatest challenges for anyone doing business in the modern world is communication. It was once so simple and now it has become complicated as we consider everything from social media to Artificial Intelligence, generational marketing and globalisation. In this workshop Entrepreneurial Futurist Andrew Griffiths will share a range of insights and strategies to help any organisation rethink their overall communication strategy and create deeper levels of engagement with their customers, their people and their partners.

12:25
Case Study: “More Fun, Less Waste” – A Brand Partnership Story of How CIMB and the Music Run Teamed Up to Activate Sustainability and Experience

Gurdip Singh Sidhu
Group Chief Strategy & Design Officer, CIMB Group

Sam Middlehurst
Co-Founder & Managing Director, Fresh Events

This case study tells the story of how CIMB Bank partnered with a run, that’s a party, to activate sustainability as a strategy to inspire young Malaysians to build a better tomorrow. Guridp will share details of CIMB’s partnership objectives and Sam will provide live examples from The Music Run by CIMB’s recent event campaign. The aim of the session is to openly share learnings and initiatives undertaken to deliver Malaysia’s most eco-friendly event.

12:55
Lunch Break

Enjoy a sumptuous lunch and the opportunity to meet some of the day’s speakers so far within the Expo Hall

13:00
Lunch Break

Enjoy a sumptuous lunch and the opportunity to meet some of the day’s speakers so far within the Expo Hall

13:55
[Panel Discussion] Esports and Mass Participation – Competition or Collaboration?

Facilitated by:
Mike Jackson
Consultant

 

Panelists:

Carlos Alimurung
CEO, ONE Esports

Jamie Lewin
Head of Strategic Partnerships, Riot Games

Sam Middlehurst
Co-Founder and Managing Director, Fresh Events

 

14:00
Sustainability Doesn’t Need to Negatively Impact Your Bottom Line: A Blueprint for Creating a Commercially Viable Program

Mike Nishi
Executive VP, Chicago Event Management

14:30
[Panel Discussion] A Data-Focused Approach to Participant Experience

Facilitated by:
Unmish Parthasarathi
Founder, Picture Board Partners

 

Panelists:

Harald Eltvedt
Co-Founder, Open Swim Stars

Ilya Kravtsov
CEO & Co-Founder, PouchNATION

Matt Rogan
Chairman, Two Circles

Toby Green
Vice President of Business Development, ACTIVE Network

14:45
Getting Your Foot in the Door: Tips and Strategies on How to Create Employment Opportunities in the Sports Industry

Edward Bowers
Director, Education2Sport Limited

15:05
Is Your Event Cyber Secure?

Bjorn Engelhardt
President Asia Pacific & Japan, Forcepoint

Today is our world is driven by information, how well you can use it and how secure it is. Every business thrives and sadly some fail when their critical information and systems are compromised by hackers. Cyber security is no longer a nice to have after thought and must be one of the core elements of running any event. The participant information you hold and use to make your events successful is valuable and in the wrong hands could be catastrophic for your business.

Bjorn will share experiences from dealing with corporations across Asia Pacific as to the best ways to include Cyber security into your planning.

15:30
Refreshment Break

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

15:30
Refreshment Break

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

16:00
[Panel Discussion] Understanding the Mass Participation Ecosystem: Where the Career Opportunities Lie

Facilitated by:
TBC

 

Panelists:
Jeffrey Foo
Managing Director, Infinitus Productions Pte Ltd

Ronda Ng Doswell
Managing Director, Full Circle PR

Sean Davidson
Head of Marketing & Communications, Tata Consultancy Services (TCS), Asia Pacific

Shashi Kumar
General Manager, MYLAPS Asia

16:00
Breaking the CEO Code

Craig Johns
CEO & Founder, NRG2Perform

 

Discover the 3P’s of a high performing leader

 

In 2013 Craig’s life changed when he found himself flat-lining in a emergency room as a result of going beyond the human limits while working more than 70-80 hours a week, disregarding personal health and well-being, and high levels of stress. The emotional effects on his wife, employees and those closest to him had a profound effect, which led to realising that he needed to be more than a leader of high performance and become a high performing leader.

 

Your organisation, team or people of influence are directly affected by the energy, stress, mood and focus you arrive with every single day. When CEO’s, leaders and event managers do not proactively plan or manage their energy and stress over time, it leads to a catastrophic effect on the performance and productivity of themself, their company, and their relationships. Craig provides first hand experience in relating Breaking The CEO Code to event stakeholders as he has directed and managed over 300 events, including mass participation endurance events, as well as events such as a Davis Cup Tennis tie.

 

In the game-changing session Craig communicates

  • 4 fundamentals to being a high performing leader
  • The secret ingredients to sustainable energy and leadership performance
  • How to Break The CEO Code through CEO Periodization, CEO Presence and CEO Performance
16:30
The Future of Workforce Management for Major Events: 5 Engagement Lessons from World Leaders

Emma Duch
Head of Event Experience, Formula E Holdings

 

Shannan Gove
Co-Founder & Director, Rosterfy

16:45
Rejoin Stream 1 in the Main Ballroom
17:00
Mass Participation – A Catalyst for the Journey from Grassroots to Gold

Deepthi Bopaiah
Executive Director, GoSports Foundation

 

Deepthi will be sharing the importance of mass participation events in spotting talent, how the standard beliefs in India has hampered the nation’s achievement, and where does India stand in terms of medals at the Olympics and Paralympics. She will also be comparing medal tallies, funding spent for Rio, CSR and case studies on government initiatives’ Olympics podium schemes.

 

The session aims to give you a perspective of the interconnection between mass participation and Elite Sport, why they are critical in creating champions and how in India – trailblazers in Sport have increased mass participation.

17:15
Closing Keynote: Breakthrough Mindsets for Breakthrough Performance

Azran Osman-Rani
CEO, Naluri

 

Based on his experiences on challenging the status quo and taking on giant incumbents across multiple industries, from capital-intensive and highly regulated sectors to the fast-moving internet technology space, Azran Osman-Rani shares two mindsets that subconsciously hold us back from breaking through our own limitations – the fears we have that some things are not possible, as well as how our past successes can shape fixed beliefs about what can be done. He shares specific elements of building a culture that is curiously and purposeful to relentlessly seek out unmet customer needs through rapid iteration – from hiring and communications, performance management and feedback.

17:55
Day 2 Wrap Up

Chris Robb
CEO & Co-Founder, Mass Participation World

18:00
End of MPW Day 2
19:30
Inaugural MPW Industry Awards hosted by Colette Wong, FOX Sports

Join us as we recognise mass participation industry’s best of the best
http://conference.massparticipationworld.com/awards/

DAY THREE
2019-12-04
06:30
Morning Run

Join other delegates in a guided scenic morning run around Singapore. Suitable for runners of all levels.

09:00
MPW Innovation Award Winner Showcase Presentation
09:10
Open Innovation & Digital Transformation in the Sports Industry

Iris Cordoba Mondejar
General Manager, Global Sports Innovation Centre Powered by Microsoft

09:50
Innovation Showcase Session 1

Catch four 10-minute pitches showcasing the latest innovations in mass participation.

  • Miro AI
  • iTAB
  • Protect Group
  • PouchNATION
10:40
Refreshment Break

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

11:10
Case Study: The Multiplier Effect of Simultaneous Partner and Participant Engagement: A njuko Innovation in Collaboration with Strava, Decathlon, Miro AI and GivenGain

Chloé Bataille
Product Manager, DECATHLON RUNNING – KIPRUN

Marc Freudweiler
Executive Director, GivenGain

Pierre Duvelleroy
Founder, njuko

Taylor Host
Co-Founder, Miro AI

 

While tens of thousands of people may sign up for a marathon, each marathoner is unique and connect to the event in a personal way. Whether it’s the race course, the brand, a personal goal, a group challenge, athletes can only connect to your event if you know how to talk to them.

 

We will explore the importance of talking your participant’s language and we will see how this must be achieved by joining forces with expert brands and services. We will share with you what we found to be unique exciting ways to connect with athletes like never before.

11:40
[Panel Discussion] Lessons from Investing in the Mass Participation Space and Trends

Facilitated by:
Marcus John
CEO, Sports Capital Advisors

 

Panelists:
Ravi Krishnan
Chairman and Co-Founder, Stepathlon

Shannan Gove
Co-Founder & Director, Rosterfy

Unmish Parthasarathi
Founder, Picture Board Partners

12:10
Innovation Showcase Session 2

Catch five 10-minute pitches on the latest innovation in mass participation.

  • Inphota
  • iRewind
  • MYLAPS
  • Miro AI – Morning Run Brand Insights
  • Fresh Events
13:00
[Closing Panel] Key Lessons and the Way Forward

Facilitated by:
Chris Robb
CEO & Co-Founder, Mass Participation World

 

Panelists:
TBC

13:30
End of Mass Participation World 2019

See you next year!

13:30
Light Lunch Break

Sandwiches, wraps, and fruit

14:30
City Tours Depart from Hilton

Please meet at the Hilton lobby with your delegate pass

Stream 1 (Main Ballroom)
Stream 2 (Secondary Ballroom)
08:30
Registration

Register at the foyer (3rd floor) and collect your delegate accreditation and welcome gift
Mingle with other delegates and check out the expo in the adjacent room

09:05
Conference Welcome

Chris Robb
Co-Founder, Mass Participation World

09:15
Official Opening

Lim Teck Yin
CEO, Sport Singapore

09:30
Opening Keynote: The Harder the Struggle, the Greater the Reward

Robert De Castella, AO, MBE
Founder and Director, Indigenous Marathon Foundation

 

Since 2010 my Indigenous Marathon Foundation (IMF), a health promotion charity, has taken 95 young Indigenous men and women from tiny isolated remote communities, country towns and major cities across Australia, on a journey of self-discovery, struggle and triumph.

 

All have gone from virtually no running to finishing the biggest marathon in the world, the New York City Marathon, in just six months, and through this unleashed a drive, and realisation that they can do so much more than they every realised.

 

But it is so much more than running with all having completed a Certificate IV in Sport & Recreation, Sports First Aid & CPR, Indigenous Mental Health First Aid Certificate, media and public speaking, and become accredited running coaches.

 

What motivates and drives them to do something that before 2010 no Indigenous Australian had ever done?

 

What keeps them going when they hit the wall at 30k and still have 12k to go?

 

And what can we all learn to make our lives and the lives of other so much better?

10:20
The 365 Athlete

Matt Rogan
Chairman, Two Circles

 

Data and digital have fundamentally shifted the way in which we spend our leisure time. In this fast moving session, Matt Rogan will explain the profound changes this is driving in the global sports industry, and then look into his crystal ball to predict what this might mean for the future of our globally connected mass participation industry.

11:10
Refreshment Break

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

11:40
Asian Participation & Organisers Survey

Mike Laflin
Co-Founder, Mass Participation World

 

The presentation will share results of MPW’s ground-breaking survey of mass participation in Asia looking at what is driving the industry. The survey profiles both participants and organisers and looks at what type of people are participating in mass events and what is motivating them to do so. It also looks at organisers and what impact their events are having on their host cities from a social and economic perspective as well as the challenges they face.

12:10
Case Study: TECNO Race to Manchester City Powered by Stepathlon – Digital Fan Engagement via a “Sports Marketing Approach to Wellness”

Ravi Krishnan
Chairman & Co-Founder, Stepathlon

Stephan Cieplik
VP. Director of Partnerships APAC, City Football Group

TECNO Race to Manchester City powered by Stepathlon – a unique fan engagement program which saw thousands of participants ‘race’ around a virtual course from India to Manchester whilst winning prizes and engaging with their favourite football team. Uniquely designed to bridge the fan engagement gap between football seasons and to promote the benefits of a healthy and active lifestyle amongst participants, the 90 day campaign was broken into a 30 day registration campaign to build awareness and drive sign ups followed by a 60 day fitness challenge.

12:40
Six Star Engagement – How Helping a Customer Achieve His Dream Led to a Fan for Life

Narongchai Wongthanavimok
Group CFO, Dusit Thani Plc

 

Enjoy the inspiring journey of how Narongchai became the second Thai runner to earn the coveted six star medal when he achieved his goal of finishing all six Abbott World Marathon Majors within a year. He will share how VIP customer engagement from Tata Constancy Services ensured that he could achieve his dream.

13:10
Lunch Break & Podcast Interview

Enjoy a sumptuous lunch and the opportunity to meet some of the day’s speakers so far within the Expo Hall.

Catch Craig Johns from NRG2Perform as he interviews Deepthi Bopaiah from GoSports Foundation live on the main stage.

14:10
Case Study: Spartan: How We Build a Sport and Global Community

David James Watson
Global Head of Product, Spartan Inc

 

Spartan is one of the biggest and fastest growing endurance sports brands in the world. Here, Spartan Vice President of Product David Watson unlocks insights into how Spartan quickly grew from being a tiny obstacle course race in the mountains of Vermont, USA to a global badge brand with more than 1 million competitors a year across nearly 50 countries. David will reveal how Spartan approaches product innovation, engaging and growing its global community, Spartan style messaging and segmentation, sport and messaging consistency across countries and cultures, partnering with other top brands, and more – with the aim that you take away some insights to apply to your own brands.

14:40
[Panel Discussion] How to Become a Climate Leader: The Pathway to a More Sustainable Future

Facilitated by:
Mike Nishi
Executive Vice President, Chicago Event Management

 

Panelists:
Daniel Ashworth
President/CEO, Ashworth Awards

Girish Ramachandran
President, Tata Consultancy Services, Asia Pacific

Nalain Naidoo
Managing Partner, Swiss Quality Events

 

This panel will explore not only the role of the event organisers but also the city and other stakeholders such as suppliers and participants in creating environmentally sustainable events. It will also explore the power of the  ass audience in terms of leveraging the many thousands of potential “messengers” that mass participation events engage with both on event day and during the journey from registration to start line.

15:20
[Panel Discussion] Destination Mass Participation: Driving Year-Round Visitation and Impact Through Destination Events

Facilitated by:
Chris Robb
CEO & Co-Founder, Mass Participation World

Panelists:
Abdul Wahab
Group General Manager, PT Bintan Resort Cakrawala

Elvin Ting
Co-Founder, Orange Room

Lucy Bennett-Baggs
CEO and Founder, Just Challenge

Wayne Larden
GM Asia Pacific, Motiv Sports

15:50
Refreshment Break

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

16:20
Open for Mass Participation Business: The Advantages for All Stakeholders of Centralised Permits and Approvals

Craig Sheridan
Managing Director, Sheridan Consulting Group

 

Mass Participation Business is “Big Business” and it is critical to adopt a “Whole of Government/Stakeholder” approach for centralised Permits and Approvals. There is no advantage in “going it alone” with continuous stakeholder integration the key. We will explore the process along with some best practice case studies including the Sydney Running Festival, Vivid Sydney, Sydney New Years Eve Event, Salesforce World Tour and the AFL Grand Final in Melbourne.

16:50
[Panel Discussion] Mass Participation as a Strategy: What Does it Take to Build the Right Ecosystem in a City

Facilitated by:
Mike Laflin
Co-Founder, Mass Participation World

 

Panelists:
Chris Miller
DVP, Global Brand Strategy and Innovation, Abbott

Chris Robb
CEO & Co-Founder, Mass Participation World

Lim Teck Yin
CEO, Sport Singapore

Sam Renouf
CEO, Professional Triathletes Association

17:35
Future Proofing the Mass Participation Industry: 7 Strategies for Staying Relevant and Evolving in a Considered Way

Andrew Griffiths
Entrepreneurial Futurist, Author, and International Speaker

 

We live in a world of constant disruption and change, which is driven by consumers appetite for all things new. This is impacting every single industry on the planet and not all are surviving. The real challenge is staying relevant to our target market and evolving in a considered way. Once you lose relevance you never get it back. Industries need to strategically future proof themselves or face the ramifications. In this thought provoking keynote, Entrepreneurial Futurist, Andrew Griffiths, is going to share 7 strategies that are designed to help future proof the Mass Participation Industry in the coming decade. Andrew is a world renowned global speaker, with 35 years experience on stages in over 25 countries.

18:25
Day 1 Wrap Up

Chris Robb
CEO & Co-Founder, Mass Participation World

18:30
MYLAPS Networking Drinks

Mix and mingle with other MPW speakers, delegates, sponsors, industry suppliers, and many more at this dedicated networking event
Brought to you by MYLAPS

06:30
Morning Run

Join other delegates in a guided scenic morning run around Singapore. Suitable for runners of all levels.

06:30
Morning Run

Join other delegates in a guided scenic morning run around Singapore. Suitable for runners of all levels.

09:00
The Rise of the Athletes

Sam Renouf
CEO, Professional Triathletes Organisation

09:30
Interview with Jon Ridgeon

Jon Ridgeon
CEO, IAAF

 

Interviewed by:
Chris Robb
CEO & Co-Founder, Mass Participation World

09:45
Digitalisation of Your Event: Bridging the Gap Between Organiser and Runner

Malin Andersson
Co-Founder, World’s Marathons

Marina Ohlson
Sales, World’s Marathons

A hands-on agile workshop where the customer journey of your event will be mapped, from a runners perspective. What is being done amazingly today, what are today’s pain points and in what way can you improve your events digital customer journey? Join the “Digitalisation of your event” workshop and let’s find out together.

10:10
Engaging a Nation in Health and Fitness Through Running – An Indian Case Study

Ashish Bhushan
Director of Business Development, Procam International

 

In a short period of time India has witnessed a change in the running paradigm. The entire nation’s health and fitness goals have manifested in the form of running.

 

The top 3 distance running properties in the country have not only played a transformational role in creating a fitness movement but have also built an iconic status making a positive impact on society and its stakeholders.

 

Brands have used their ethos to connect with what these mass participation properties truly stand for via unique consumer engagement and amplification. These running events hold a unique appeal for communities to fundraise & support multiple charities. Human resource practices have been redefined for corporate India.

 

This presentation will cover how positioning of a property is central to value creation for stakeholders.

10:40
[Panel Discussion] Risk Management 365: From Terrorism and Political Unrest to Extreme Weather, It Takes Year-Round Stakeholder Engagement

Facilitated by:
Craig Sheridan
Managing Director, Sheridan Consulting Group

 

Panelists:
Andrea Trabuio
Head of Mass Events, RCS Sports & Events

Craig Dews
CEO, Limelight Sports Group

Johnny Little
VP Global Licensing & Product, Tough Mudder

Kevin Stevens
Head of Industry Practices, Chubb Asia Pacific

 

The current global threat environment is evolving daily with Issue Motivated Groups (IMGs) expanding alongside the ever constant threat of Terrorism. We will look closely as what major risks are being identified for Mass Participation events and the mitigation strategy applied. Year round stakeholder engagement is the focus to reduce risks to a residual level that is tolerable.
10:45
7 Keys to Check When Choosing Your Registration Provider

Pierre Duvelleroy
Founder & CEO, njuko

With more and more registration platforms popping up, all claiming to be flexible, robust and innovative, it’s become challenging to find the right partner. With 15 years of experience dedicated to registration platforms for mass participation sports events, Pierre Duvelleroy, founder of njuko, will present you the 7 things to check when choosing your registration provider. The final decision will remain yours…

11:15
B1G1: The Power of Small

Paul Dunn
Chairman, B1G1

11:25
Refreshment Break

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

11:30
Refreshment Break

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

11:55
Going the Extra Mile: The Rise of Ultra-Trail Running and the Leading Role of UTMB

Cristiana Queirolo
Executive Director, UTMB International

 

In this presentation, Cristiana will share with you the massive growth of Ultra trail running in the past few years and the pioneering role that UTMB has played. She will also discuss UTMB International’s expansion to accompany and accommodate the growth and evolution of trail running as well its growing role in driving sustainable countries’ development for adventure tourism.

12:00
Welcome to the New World of Communication

Andrew Griffiths
Entrepreneurial Futurist, Author, and International Speaker

One of the greatest challenges for anyone doing business in the modern world is communication. It was once so simple and now it has become complicated as we consider everything from social media to Artificial Intelligence, generational marketing and globalisation. In this workshop Entrepreneurial Futurist Andrew Griffiths will share a range of insights and strategies to help any organisation rethink their overall communication strategy and create deeper levels of engagement with their customers, their people and their partners.

12:25
Case Study: “More Fun, Less Waste” – A Brand Partnership Story of How CIMB and the Music Run Teamed Up to Activate Sustainability and Experience

Gurdip Singh Sidhu
Group Chief Strategy & Design Officer, CIMB Group

Sam Middlehurst
Co-Founder & Managing Director, Fresh Events

This case study tells the story of how CIMB Bank partnered with a run, that’s a party, to activate sustainability as a strategy to inspire young Malaysians to build a better tomorrow. Guridp will share details of CIMB’s partnership objectives and Sam will provide live examples from The Music Run by CIMB’s recent event campaign. The aim of the session is to openly share learnings and initiatives undertaken to deliver Malaysia’s most eco-friendly event.

12:55
Lunch Break

Enjoy a sumptuous lunch and the opportunity to meet some of the day’s speakers so far within the Expo Hall

13:00
Lunch Break

Enjoy a sumptuous lunch and the opportunity to meet some of the day’s speakers so far within the Expo Hall

13:55
[Panel Discussion] Esports and Mass Participation – Competition or Collaboration?

Facilitated by:
Mike Jackson
Consultant

 

Panelists:

Carlos Alimurung
CEO, ONE Esports

Jamie Lewin
Head of Strategic Partnerships, Riot Games

Sam Middlehurst
Co-Founder and Managing Director, Fresh Events

 

14:00
Sustainability Doesn’t Need to Negatively Impact Your Bottom Line: A Blueprint for Creating a Commercially Viable Program

Mike Nishi
Executive VP, Chicago Event Management

14:30
[Panel Discussion] A Data-Focused Approach to Participant Experience

Facilitated by:
Unmish Parthasarathi
Founder, Picture Board Partners

 

Panelists:

Harald Eltvedt
Co-Founder, Open Swim Stars

Ilya Kravtsov
CEO & Co-Founder, PouchNATION

Matt Rogan
Chairman, Two Circles

Toby Green
Vice President of Business Development, ACTIVE Network

14:45
Getting Your Foot in the Door: Tips and Strategies on How to Create Employment Opportunities in the Sports Industry

Edward Bowers
Director, Education2Sport Limited

15:05
Is Your Event Cyber Secure?

Bjorn Engelhardt
President Asia Pacific & Japan, Forcepoint

Today is our world is driven by information, how well you can use it and how secure it is. Every business thrives and sadly some fail when their critical information and systems are compromised by hackers. Cyber security is no longer a nice to have after thought and must be one of the core elements of running any event. The participant information you hold and use to make your events successful is valuable and in the wrong hands could be catastrophic for your business.

Bjorn will share experiences from dealing with corporations across Asia Pacific as to the best ways to include Cyber security into your planning.

15:30
Refreshment Break

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

15:30
Refreshment Break

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

16:00
[Panel Discussion] Understanding the Mass Participation Ecosystem: Where the Career Opportunities Lie

Facilitated by:
TBC

 

Panelists:
Jeffrey Foo
Managing Director, Infinitus Productions Pte Ltd

Ronda Ng Doswell
Managing Director, Full Circle PR

Sean Davidson
Head of Marketing & Communications, Tata Consultancy Services (TCS), Asia Pacific

Shashi Kumar
General Manager, MYLAPS Asia

16:00
Breaking the CEO Code

Craig Johns
CEO & Founder, NRG2Perform

 

Discover the 3P’s of a high performing leader

 

In 2013 Craig’s life changed when he found himself flat-lining in a emergency room as a result of going beyond the human limits while working more than 70-80 hours a week, disregarding personal health and well-being, and high levels of stress. The emotional effects on his wife, employees and those closest to him had a profound effect, which led to realising that he needed to be more than a leader of high performance and become a high performing leader.

 

Your organisation, team or people of influence are directly affected by the energy, stress, mood and focus you arrive with every single day. When CEO’s, leaders and event managers do not proactively plan or manage their energy and stress over time, it leads to a catastrophic effect on the performance and productivity of themself, their company, and their relationships. Craig provides first hand experience in relating Breaking The CEO Code to event stakeholders as he has directed and managed over 300 events, including mass participation endurance events, as well as events such as a Davis Cup Tennis tie.

 

In the game-changing session Craig communicates

  • 4 fundamentals to being a high performing leader
  • The secret ingredients to sustainable energy and leadership performance
  • How to Break The CEO Code through CEO Periodization, CEO Presence and CEO Performance
16:30
The Future of Workforce Management for Major Events: 5 Engagement Lessons from World Leaders

Emma Duch
Head of Event Experience, Formula E Holdings

 

Shannan Gove
Co-Founder & Director, Rosterfy

16:45
Rejoin Stream 1 in the Main Ballroom
17:00
Mass Participation – A Catalyst for the Journey from Grassroots to Gold

Deepthi Bopaiah
Executive Director, GoSports Foundation

 

Deepthi will be sharing the importance of mass participation events in spotting talent, how the standard beliefs in India has hampered the nation’s achievement, and where does India stand in terms of medals at the Olympics and Paralympics. She will also be comparing medal tallies, funding spent for Rio, CSR and case studies on government initiatives’ Olympics podium schemes.

 

The session aims to give you a perspective of the interconnection between mass participation and Elite Sport, why they are critical in creating champions and how in India – trailblazers in Sport have increased mass participation.

17:15
Closing Keynote: Breakthrough Mindsets for Breakthrough Performance

Azran Osman-Rani
CEO, Naluri

 

Based on his experiences on challenging the status quo and taking on giant incumbents across multiple industries, from capital-intensive and highly regulated sectors to the fast-moving internet technology space, Azran Osman-Rani shares two mindsets that subconsciously hold us back from breaking through our own limitations – the fears we have that some things are not possible, as well as how our past successes can shape fixed beliefs about what can be done. He shares specific elements of building a culture that is curiously and purposeful to relentlessly seek out unmet customer needs through rapid iteration – from hiring and communications, performance management and feedback.

17:55
Day 2 Wrap Up

Chris Robb
CEO & Co-Founder, Mass Participation World

18:00
End of MPW Day 2
19:30
Inaugural MPW Industry Awards hosted by Colette Wong, FOX Sports

Join us as we recognise mass participation industry’s best of the best
http://conference.massparticipationworld.com/awards/

06:30
Morning Run

Join other delegates in a guided scenic morning run around Singapore. Suitable for runners of all levels.

09:00
MPW Innovation Award Winner Showcase Presentation
09:10
Open Innovation & Digital Transformation in the Sports Industry

Iris Cordoba Mondejar
General Manager, Global Sports Innovation Centre Powered by Microsoft

09:50
Innovation Showcase Session 1

Catch four 10-minute pitches showcasing the latest innovations in mass participation.

  • Miro AI
  • iTAB
  • Protect Group
  • PouchNATION
10:40
Refreshment Break

Enjoy our specially curated refreshment menu with your favorite beverage within the Expo Hall

11:10
Case Study: The Multiplier Effect of Simultaneous Partner and Participant Engagement: A njuko Innovation in Collaboration with Strava, Decathlon, Miro AI and GivenGain

Chloé Bataille
Product Manager, DECATHLON RUNNING – KIPRUN

Marc Freudweiler
Executive Director, GivenGain

Pierre Duvelleroy
Founder, njuko

Taylor Host
Co-Founder, Miro AI

 

While tens of thousands of people may sign up for a marathon, each marathoner is unique and connect to the event in a personal way. Whether it’s the race course, the brand, a personal goal, a group challenge, athletes can only connect to your event if you know how to talk to them.

 

We will explore the importance of talking your participant’s language and we will see how this must be achieved by joining forces with expert brands and services. We will share with you what we found to be unique exciting ways to connect with athletes like never before.

11:40
[Panel Discussion] Lessons from Investing in the Mass Participation Space and Trends

Facilitated by:
Marcus John
CEO, Sports Capital Advisors

 

Panelists:
Ravi Krishnan
Chairman and Co-Founder, Stepathlon

Shannan Gove
Co-Founder & Director, Rosterfy

Unmish Parthasarathi
Founder, Picture Board Partners

12:10
Innovation Showcase Session 2

Catch five 10-minute pitches on the latest innovation in mass participation.

  • Inphota
  • iRewind
  • MYLAPS
  • Miro AI – Morning Run Brand Insights
  • Fresh Events
13:00
[Closing Panel] Key Lessons and the Way Forward

Facilitated by:
Chris Robb
CEO & Co-Founder, Mass Participation World

 

Panelists:
TBC

13:30
End of Mass Participation World 2019

See you next year!

13:30
Light Lunch Break

Sandwiches, wraps, and fruit

14:30
City Tours Depart from Hilton

Please meet at the Hilton lobby with your delegate pass

Select date to see events.

Download Last Year’s (2018) Program

Partners

HELD IN
HELD IN
EVENT SUPPORTER
EVENT SUPPORTER
SUPPORTED BY
SUPPORTED BY
IN SUPPORT OF SPORTS PROMOTION
IN SUPPORT OF SPORTS PROMOTION
REGISTRATION PARTNER
REGISTRATION PARTNER
OFFICIAL FOOTWEAR & APPAREL
OFFICIAL FOOTWEAR & APPAREL
DATA & INSIGHTS PARTNER
DATA & INSIGHTS PARTNER
OFFICIAL PR PARTNER
OFFICIAL PR PARTNER
EVENT PARTNER
EVENT PARTNER
OFFICIAL MEDICAL PARTNER
OFFICIAL MEDICAL PARTNER
CHARITY PARTNER
CHARITY PARTNER
CONFERENCE PARTNER
CONFERENCE PARTNER
OFFICIAL TIMING PARTNER
OFFICIAL TIMING PARTNER
MEDAL PERSONALISATION PARTNER
MEDAL PERSONALISATION PARTNER
WORKFORCE ENGAGEMENT PARTNER
WORKFORCE ENGAGEMENT PARTNER
CONFERENCE PARTNER
CONFERENCE PARTNER
MEDALLION & AWARD PARTNER
MEDALLION & AWARD PARTNER
CONFERENCE PARTNER
CONFERENCE PARTNER
CONFERENCE PARTNER
CONFERENCE PARTNER
CONFERENCE PARTNER
CONFERENCE PARTNER
MARKETING PARTNER
MARKETING PARTNER

Venue

Hilton Singapore Ballroom – 581 Orchard Rd, Singapore 238883


Accommodation Options

Alternative hotel options within the vicinity as listed.

Hilton Hotel Singapore


From S$280++
*Enjoy special discounted rates
 
Website

Yotel Singapore


From S$186++ (5-min walk to the Hilton)
 
Website

ZEN Rooms Stevens Road


From S$116++ (5-min taxi to Hilton)
 
Website

*when you complete your delegate registration (a special link will be sent to your email for you to enjoy the discounted rates).

Delegate passes at $949 until 31 October
Register for your full access 3-day delegate pass now

REGISTER

Mass Participation World Conference Asia

Charity Partner

Photo credits: Stephen Chee

Water is an essential element at any mass participation event and a basic human necessity. With this in mind, MPW will donate a portion of delegate sales this year to help villagers in rural Cambodia gain access to clean, disease-free water through our charity partner B1G1.

The provision of clean and hygienic water will help prevent water-borne illnesses and will allow the villagers to go to work or school without having to worry about provisions for medical treatments for common issues such as diarrhoea. Each registration provides a water filter for a household, giving the gift of safe drinking water, ongoing health, and financial security.

Find out more 

Mass Participation World Conference Asia

News & Events

Communication is Key – Do you Have a Plan?

I’m sure that many people are feeling overwhelmed and scared right now and that some of us may be feeling like a “deer in the headlights” not knowing which way…

Communication is Key – Do you Have a Plan?Read More

Mass Participation World Announces Official Partnership with iTAB Medal Personalisation

SINGAPORE (27November 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports industry, is pleased to announce an official partnership with iTAB. The…

Mass Participation World Announces Official Partnership with iTAB Medal PersonalisationRead More

MPW Announces Partnership with Rosterfy

Mass Participation World Announces Partnership with Rosterfy SINGAPORE (26 November 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports…

MPW Announces Partnership with RosterfyRead More

Standard Chartered Singapore Marathon to vie for Mass Participation World Asian Awards

This article was first published at myActiveSG. The finalists for the inaugural Mass Participation World (MPW) Asian Awards have been announced today. Flying the flag for Singapore is the Standard…

Standard Chartered Singapore Marathon to vie for Mass Participation World Asian AwardsRead More

Mass Participation World Partners Ashworth Awards

SINGAPORE (23 November 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports industry, is proud to announce a partnership…

Mass Participation World Partners Ashworth AwardsRead More

Mass Participation World Extends Partnership with Full Circle PR

SINGAPORE (30 October 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports industry, is pleased to extend its partnership with sports marketing specialists Full Circle…

Mass Participation World Extends Partnership with Full Circle PRRead More

Mass Participation World Announces Partnership with Miro AI

  Mass Participation World Announced Partnership with Miro AI SINGAPORE (17 October 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass…

Mass Participation World Announces Partnership with Miro AIRead More

Mass Participation World Announces Partnership with Event Health Management

  Mass Participation World Announces Partnership with Event Health Management Asia Pacific’s leading event health providers come onboard as Official Medical Partners SINGAPORE (15 October 2019) – Mass Participation World…

Mass Participation World Announces Partnership with Event Health ManagementRead More

Mass Participation World Announces Partnership with iRewind

Mass Participation World and iRewind Announce Partnership SINGAPORE (6 October 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports…

Mass Participation World Announces Partnership with iRewindRead More

Mass Participation World Announces Partnership with Worlds Marathons

Innovative running event marketplace and member of one of Europe’s leading start-up hubs to showcase technology in Singapore SINGAPORE (12 September 2019) – Mass Participation World (MPW), the global leaders…

Mass Participation World Announces Partnership with Worlds MarathonsRead More

Mass Participation World Announces Partnership with njuko

SINGAPORE (4 September 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports industry, is pleased to announce its partnership…

Mass Participation World Announces Partnership with njukoRead More

Mass Participation World Launches in Singapore and London

26 June 2019 New global platform, Mass Participation World (MPW), launches in Singapore and London Chris Robb, of Mass Participation Asia, and Mike Laflin, of Global Sports Strategies, announced the…

Mass Participation World Launches in Singapore and LondonRead More

VIEW ALL NEWS & UPDATES

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