is the region's pioneer conference, providing a forum for participants from across the mass participation sports events industry.

Mass Participation World Conference Asia

MASS PARTICIPATION WORLD

Fostering Collaboration and Driving Best Practice

2 – 4 December 2019   |   Hilton Singapore

Mass Participation 365

SUPER EARLY BIRD CLOSES 31 AUG

Asia’s Premier 3-Day Mass Participation Industry Conference

Themed “Mass Participation 365”, join us this year as we explore key themes of year-round engagement

Download our Info Kit

Super Early Bird registration now open until 31 August
Register for your full access 3-day delegate pass now

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DELEGATE PACKAGES

Now – 31 August: S$799
Until 30 September: S$899
Until 30 November: S$999
At the door: S$1,099

All delegate packages include:

– Access to the main conference, expo area, industry awards, workshop streams, networking events
– Lunch and two refreshment breaks provided daily
– Delegate welcome pack
– Singapore sporting facility tours at a separate cost

Email us at info@massparticipationworld.com on:
– Bulk purchases
– Discounts for organizations based in Asia

Mass Participation World Conference Asia

What to Expect at MPW19

KEY INSIGHTS

Learn from industry veterans and leaders of the fast-growing mass participation sports events industry.

Expect a combination of keynote presentations, case studies, white papers, workshops, showcases, and panel discussions.

PROMINENT SPEAKERS

MPW has hosted many prominent speakers in the past including Steve Cram CBE, Victor Cui, Ben Slack, Azran Osman-Rani, Paul Sinton-Hewitt CBE, Shayne Bannan, and Tim Hadzima amongst others.

Stay tuned as we announce this year’s lineup.

INTERNATIONAL DELEGATION

Meet, network, and connect with a wide variety of delegates from across the globe representing all pillars of mass participation including event organizers, rights holders, brands/sponsors, government agencies, industry suppliers, marketing/PR agencies, as well as NPOs.

SPECIAL EVENTS

This year, expect a multitude of auxiliary events to enhance your experience including an industry awards ceremony, a dedicated technology & innovation segment, an event expo, as well as city tours of sporting facilities in Singapore.

Mass Participation World Conference Asia

Advisory Board

Chris Robb

Chris Robb

Co-Founder, Mass Participation World
Christine Bowen

Christine Bowen

Vice President, Running USA
Craig Dews

Craig Dews

CEO, Limelight Sports Group
David Tully

David Tully

Race Director, Asia Spartan Race
Gloria Ng

Gloria Ng

Director, Dirigo Events
Josh Black

Josh Black

Sam Renouf

Sam Renouf

CEO, Motiv
Shoto Zhu

Shoto Zhu

Founder and CEO, Oceans Sports & Entertainment
Unmish Parthasarathi

Unmish Parthasarathi

Founder and CEO, Oceans Sports & Entertainment
Wilfred Uytengsu

Wilfred Uytengsu

Chairman and CEO, Sunrise Events

Chris Robb

Co-Founder, Mass Participation World

A 30-year veteran of the mass participation sports events industry, Chris was born in Zimbabwe where he grew up on a farm he organized his first fun run at the age of 16 to help raise funds for the resurfacing of his school “cinder” athletics track.From there, he moved to University in South Africa where he cut his teeth in the industry and spent as much time organising and working on events, like the world famous Comrades marathon and South African Marathon Championships as he did studying for his Bachelor of Commerce and Bachelor of Agricultural Management Degrees.After leaving university he spent four years traveling through Europe, America, Asia and Australia before settling in Sydney in 1989 where he founded Spectrum Worldwide.One of his career highlights came in the year 2000 when Chris worked on the Sydney Olympics as the Road Events Supervisor.In 2002 he expanded the business to Singapore to deliver the inaugural JP Morgan Corporate Challenge. Spectrum Worldwide now delivers some of the regions largest mass participation sports events including the Standard Chartered Marathon Singapore (55,000) runners and the Cycle Asia network of events that attracts nearly 25,000 cyclists to events in Singapore, Malaysia, Philippines and Australia.Chris sold Spectrum Worldwide to IRONMAN in 2016 and founded Mass Participation Asia, an annual conference for stakeholders across the mass participation sports industry to get together with the objective of fostering collaboration and driving best practices.Today, Mass Participation Asia has been rebranded to Mass Participation World to reflect its global objectives where Chris provides consulting services to events, brands, and governments on top of creating mass participation IP. He is also an avid presenter at conferences and provides mentorship to other business owners and entrepreneurs through the renowned accelerator programme, Key Person of Influence. Business aside, Chris is an advisory board member of Free to Shine, a Cambodian charity that helps prevent sex trafficking of young girls.Chris is passionate about all sports, especially cycling and running and the fact that he has taken part in so many events as a participant gives him a unique insight into what his customers want.There are very few people with Chris’s depth and breadth of knowledge in the mass participation sports industry.

Personal site

http://chrisrobb.asia/

Christine Bowen

Vice President, Running USA

Christine is the Vice President of Programming, Operations & Partnerships for Running USA and has been with the organization since 2010. Her expansive role includes the planning and production of the Running USA annual conference, which is the largest global running industry gathering and will celebrate its 15th year in 2018. Additionally, Christine is responsible for many of Running USA's strategic partnerships and sponsor relationships.

She is a marathon runner, mother of three, and has a professional background in corporate process management.

Craig Dews

CEO, Limelight Sports Group

Craig is CEO of international agency Limelight Sports Group.Limelight works with innovative brands to engage their audiences through active experiences.We provide a platform for meaningful real-life connections. We create and deliver campaigns and guarantee the results. From insight-led big ideas to strategy and execution, Limelight has over 25 years of experience and with offices in London, Dubai and Melbourne servicing clients across the globe – Limelight is the agency of the active world. Craig has led the agency over the last 15 years and in 2011, Limelight were named 'Agency of the Year' at the prestigious UK Sport Industry Awards. In March 2016, Craig was also recognised for his 'Outstanding Contribution to the Sponsorship Industry' at the UK Sponsorship Awards.

David Tully

Race Director, Asia Spartan Race

Dave is a veteran of the TV sports and events industry with over 30 years experience. Born in the South of England into a family of Rugby and Cricket fanatics he managed to be enthusiastically mediocre at both but soon found his real calling up to his knees in Mud in the green lanes of Sussex.  After starting his career as a Director with London Weekend Television he followed it up with spells at the European Sports Network and Chrysalis Sport producing Hockey, Golf, Speedway, Goodwill Games and International Boxing. After a chance trip to Turkey and South America  on the Land Rover Camel Trophy ignited the flame of a wander lust he packed his bags and got as far away from Home as he could on one plane hop…well almost.Moving to Hong Kong in 1995 to join the fledging Star Sports Network he has since charted a roller coaster ride thru the growth and development of Sports TV in Asia. From the HK Rugby Sevens, Cricket Sixes,  Beach Volleyball in Victoria Park, Racing in Macua, and Golf in China to Football and Basketball in Lebanon,  Internationa Cricket in Nepal, more Football on remote Philippines and Pacific Islands, Boxing at the Beijing Olympics, Kick Boxing in Tokyo, Squash in Grand Central Station, X Games and Beach Games in Thailand, Table Tennis in Dubai and even back to the mother land for the London Olympics.  All the time craving participation and not just observer status he continued to embarrass himself on the Moto X, Go Kart and Off Road 4x4 Racing circuits of Malaysia and Singapore as a very enthusiastic  amateur.   In between all the sport he managed to direct a few rock concerts and game shows, get married and start a family. The later being the greatest achievement of his life.\From Producer / Director he moved on upwards to Broadcast Operations, Executive Producer and finally World Broadcast Consultant to several world and regional sports governing bodies including BWF, ITTF, PSA, and AIBA. Adding Sports Presentation, Social Media, Streaming, Event Management and Course design and Construction to his toolbox in more recent years he has finally returned to his first love,  the great outdoors. You can now find him on the the muddy forest trails and urban jungles  of South East Asia. Currently Race Director for Asia Spartan Race the local licensee  for Spartan International in Malaysia and Singapore he spends his days finding ever increasing ways to challenge his fellow humankind.  He has been involved from the very first foray for the brand in 2015 to its recent expansions across Asia. In 30 years in the business he can honestly say OCR has to be the hardest and most rewarding sport and event he has ever been involved in. Even in compression socks he is still an enthusiastic amateur.

Gloria Ng

Director, Dirigo Events

With about 20 years of event management experience, Gloria has organised a wide array of events from product launches, roadshows, conferences, fund-raisers to sold-out international concerts and sporting events.After graduating from Deakin University in Melbourne, Gloria came home and continued to make headway in the events industry in Malaysia and co-founded Dirigo Events in 2011 where she is now a director. Dirigo Events is the owner and organiser of the Standard Chartered KL Marathon which attracts 35,000 runners from around the world annually.The Standard Chartered KL Marathon is the proud winner of the Kuala Lumpur Mayor’s Tourism award 2014 for best tourism event.

Josh Black

Josh is the foermer CEO of GroupM's Content business across Asia (WPP) - the world's largest media management, planning, and buying group. He led a team of over 350+ people across 16 markets in Asia.

Before joining GroupM Josh spent 10 years working at PepsiCo International in various regional Brand Marketing roles and has lived and worked in Bangkok, Singapore, Sydney, Manila and Hong Kong.

In 2017, Josh founded 247X Group - a media, sports, health, and capital business which serves clients including one of Indonesia's biggest brands, two of the world's largest digital media businesses, a private-public consortium in China, and one of North America's fastest growing life sciences company.

Sam Renouf

CEO, Motiv

Sam Renouf is currently the CEO at Motiv, an active lifestyle and entertainment company focused on delivering authentic and immersive live and digital experiences.Prior to his current role, Sam was the General Manager for ACTIVE’s sports market where he was responsible for leading all customer-facing aspects within the market, including enterprise sales and account management, driving the strategic direction for sports and managing business operations.Sam has spent over 17 years in the Endurance Sports industry, including representing Great Britain as an elite athlete for triathlon and as a commentator at the 2012 Olympic Games.Sam holds a BSc in Politics and Management from Loughborough University in England.

Shoto Zhu

Founder and CEO, Oceans Sports & Entertainment

Having worked in the sports industry for 18 years, Shoto Zhu has become one of the key opinion leaders in sports marketing in Asia. Having provided his services to the J.League, FIFA Marketing, Dentsu Sports and China Football Association in the early years, Shoto founded Oceans Sports & Entertainment Inc which has since grown into a key market player in the booming Chinese sports industry in recent years.Listed in the Chinese Stock Exchange Market in Jan 2014, Oceans is now providing its services to Federations, Clubs, Brands and Media companies for sport management, sponsorship consultancy and media rights acquisition/sales, as well as investments in growing sport properties all over Asia.

Unmish Parthasarathi

Founder and CEO, Oceans Sports & Entertainment

Unmish is highly experienced at strategically combining content with commerce, across diverse cultures, ethnicities, behaviors, languages, devices, time and locations, using digital media technologies. He is currently the Global Head of Digital Sales for the International Cricket Council as well as a Founding Partner of Picture Board Pte Ltd.With over 15 years of digital experience, Unmish has a deep understanding of the production, distribution and licensing of sport and news content genres, having worked for large organizations such as News Corp, Fox Sports Asia and ESPN STAR Sports to name a few.Unmish is active in the startup & incubation space in Singapore & India via Picture Board, his private vehicle that advises & invests founders and principal investors in early stage businesses.A thought leader in his space, Unmish also regularly presents and speaks at conferences on a wide variety of topics.

Wilfred Uytengsu

Chairman and CEO, Sunrise Events

Wilfred Steven Uytengsu is the President and Chief Executive Officer of Alaska Milk Corporation (AMC), a leading milk company in the Philippines.He is also President of GenOSI, the exclusive supplier of meat products for the McDonald’s chain of restaurants in the Philippines.He was born in Cebu City, Philippines in 1961. He obtained his Bachelor’s degree in Business Administration (Entrepreneurship Program) from the University of Southern California in Los Angeles in 1983. While in college, he was captain of the USC men’s swimming team and a member of the Beta Theta Phi Fraternity. He was also a member of the Philippine National Swimming Team and competed in the 1981 South East Asian Games.Mr. Uytengsu was named the Philippines’ Ernst & Young 2007 Entrepreneur of the Year in awards held in Manila last February 5, 2008 in conjunction with the SGV Foundation. He was recognized for his achievements in expanding, developing and professionalizing AMC’s systems to become one of the most respected and well-governed companies in the Philippines. In addition, Mr. Uytengsu was also awarded the Master Entrepreneur for exemplifying sound management practices in the areas of finance, shareholder value, corporate governance, marketing, human resources and sales as well as fostering strong relationship with his employees, customers, suppliers and shareholders.Mr. Uytengsu was awarded the Entrepreneur of the Year with his brother Michael in 2013 by the University of Southern California’s Lloyd Grief Center for Entrepreneurship.As part of Alaska Milk’s franchise in the Philippine Basketball Association through the Alaska Aces, Mr. Uytengsu served as a two time Chairman of the League and was awarded the Executive of the Year in 2016. The Alaska Aces have won 14 titles in their 30-year history under Mr. Uytengsu’s leadership.Mr. Uytengsu is a member of the internationally recognized World Presidents’ Organization (WPO). He has also served as International Chairman of the Young Presidents’ Organization (YPO) from 2002-2003, and was the first Asian member to do so in the organization’s 55 year history.Mr. Uytengsu is a two-time Ironman World Championship finisher in Kona, Hawaii. He is married to the former Kerri Elaine Dunn and has three children.

2019 Speakers & Panelists

2019 speakers will be added as we confirm them in the lead up to the conference

Andrea Trabuio

Andrea Trabuio

Head of Mass Events of RCS Sports & Events
Andrew Griffiths

Andrew Griffiths

International Bestselling Author & Speaker
Azran Osman-Rani

Azran Osman-Rani

CEO, Naluri
Chris Robb

Chris Robb

Co-Founder, Mass Participation World
Craig Sheridan APM

Craig Sheridan APM

Managing Director, Sheridan Consulting Group
Iris Córdoba Mondéjar

Iris Córdoba Mondéjar

General Manager, Global Sports Innovation Center
Johnny Little

Johnny Little

VP Global Licensing & Product, Tough Mudder
Marcus John

Marcus John

CEO, Sports Capital Advisors
Matt Rogan

Matt Rogan

Chairman, Two Circles
Mike Laflin

Mike Laflin

Co-Founder, Mass Participation World
Mike Nishi

Mike Nishi

Executive VP, Chicago Event Management
Narongchai Wongthanavimok

Narongchai Wongthanavimok

Group CFO, Dusit Thani Plc

Andrea Trabuio

Head of Mass Events of RCS Sports & Events

Born in Venice in 1964, Andrea graduated in Business Economics at Ca’ Foscari University in Venice, where he attended the UPA Master in Business Communication.In 2008, after having been the General Manager of the Venice Marathon for twelve years, he started an intense collaboration with RCS Sports & Events. He was called to organize the Milan Marathon, of which he became Event Director. Over the years, he has transformed it from a “one-day race” to a major sporting event attracting thousands runners all around the world.He is also Race Director of the Abu Dhabi Marathon and Ras Al Khaima Half Marathon in UAE.In the last years, he has been involved in the development of mass participation events, thus helping to diversify RCS Sports & Events activities, introducing in Italy new successful events linked to international trends and formats such as the Fisherman’s Friend Strongman Run, The Color Run, and the Electric Run and many others.He has also been coordinating the development of the Gran Fondo cycling events, managing the Gran Fondo Strade Bianche and the Gran Fondo Lombardia, and responsible for the license project “Ride Like a Pro”.Also, he is a life coach and among the other activities he carries out, he teaches “Event Management” in various Masters’ programs organized by a number of Universities in Italy.

Andrew Griffiths

International Bestselling Author & Speaker

Andrew Griffiths is best described as an entrepreneurial futurist - in other words he specialises in future proofing businesses across virtually every industry and in every corner of the planet. With 13 bestselling books sold in 65 countries, and a client base that includes organisations such as the European Union, CBS, Hewlett Package, Hertz, Telstra and Newscorp, to mention just a few of the 500 organisations he has worked with, he is clearly sought after to provide advice and wisdom for the smallest of businesses to the largest of organisations. Andrew is able to share his observations, experiences and research from around to world to identify the exact steps any organisation needs to take to become future proof. And he delivers his advice in a down to earth, simple and often hilarious way.

Azran Osman-Rani

CEO, Naluri

Azran is currently the founding CEO of Naluri, a digital health technology company that provides a cost-effective and accessible digital health psychology service, to help users adopt healthier lifestyle behaviour changes. He is active in the internet technology space as a co-founder, investor and advisor to iflix, MoneyMatch, Cognifyx, and YellowPorter.He was previously the CEO of iflix in Malaysia and its Group COO – a disruptive internet television video-on-demand service that was launched in Kuala Lumpur in May 2015, and now operates across over 30 markets across Asia, Middle East and Africa with 700 employees less than three years from launch.Previously, Azran pioneered the long-haul, low-cost airline model as the founding CEO of AirAsia X. He led the growth from start-up to US$1 billion in revenue, 2500 employees, and a public-listing in six years, breaking many low-cost airline industry conventions and introducing innovations.Azran held previous positions as Senior Director of Business Development at Astro All Asia Networks, SVP of Business Transformation at the Kuala Lumpur Stock Exchange, and Associate Partner at McKinsey & Company. He holds a Masters degree in Management Science & Engineering and a Bachelors degree in Electrical Engineering, both from Stanford University. He is also a Fellow of CPA Australia.He personally went through the journey from being clinically overweight to an Ironman triathlete.

Chris Robb

Co-Founder, Mass Participation World

A 30-year veteran of the mass participation sports events industry, Chris was born in Zimbabwe where he grew up on a farm he organized his first fun run at the age of 16 to help raise funds for the resurfacing of his school “cinder” athletics track.From there, he moved to University in South Africa where he cut his teeth in the industry and spent as much time organising and working on events, like the world famous Comrades marathon and South African Marathon Championships as he did studying for his Bachelor of Commerce and Bachelor of Agricultural Management Degrees.After leaving university he spent four years traveling through Europe, America, Asia and Australia before settling in Sydney in 1989 where he founded Spectrum Worldwide.One of his career highlights came in the year 2000 when Chris worked on the Sydney Olympics as the Road Events Supervisor.In 2002 he expanded the business to Singapore to deliver the inaugural JP Morgan Corporate Challenge. Spectrum Worldwide now delivers some of the regions largest mass participation sports events including the Standard Chartered Marathon Singapore (55,000) runners and the Cycle Asia network of events that attracts nearly 25,000 cyclists to events in Singapore, Malaysia, Philippines and Australia.Chris sold Spectrum Worldwide to IRONMAN in 2016 and founded Mass Participation Asia, an annual conference for stakeholders across the mass participation sports industry to get together with the objective of fostering collaboration and driving best practices.Today, Mass Participation Asia has been rebranded to Mass Participation World to reflect its global objectives where Chris provides consulting services to events, brands, and governments on top of creating mass participation IP. He is also an avid presenter at conferences and provides mentorship to other business owners and entrepreneurs through the renowned accelerator programme, Key Person of Influence. Business aside, Chris is an advisory board member of Free to Shine, a Cambodian charity that helps prevent sex trafficking of young girls.Chris is passionate about all sports, especially cycling and running and the fact that he has taken part in so many events as a participant gives him a unique insight into what his customers want.There are very few people with Chris’s depth and breadth of knowledge in the mass participation sports industry.

Personal site

http://chrisrobb.asia/

Craig Sheridan APM

Managing Director, Sheridan Consulting Group

Craig is a retired Commissioned Police Officer with 29 years of experience with the NSW Police Force.Craig has consulted to major organisations in the public and private sector in regard to Risk Management, Threat Management, Emergency Management, Crowd Management, Threat Environment and Counter Terrorism training.Craig held a senior management role as Commander of the State Planning Unit, Major Events & Incidents Group, NSW Police Force focused on strategic leadership, public order management, emergency management, strategic planning, continuous improvement, risk management and business/ operations planning. Craig was responsible for the development, maintenance and lecturing of the Incident Commanders Course at the NSW Police Force Leadership College.Craig was the key NSWPF contact for The Department of Premier and Cabinet (Protocol and Special Events Division) and Destination NSW. This included responsibility for activation of the Police Operations Centre/Government Coordination Centre in the event of a major incident or emergency.Craig led the NSWPF Operational planning response for over 100 Major Operations State-wide including operational support for emergency management response this extended interstate and abroad. Major coordination operations included the NSWPF response for the G20 events in NSW held during 2014 and was part of the security working group planning the G20 events within Australia for 2014, the NSWPF Security response and planning to the 2015 Asian Football Cup and the ICC Cricket World Cup.To read Craig's full bio, CLICK HERE.

Iris Córdoba Mondéjar

General Manager, Global Sports Innovation Center

Born in Buenos Aires, Iris has a Degree in Law from the University of Buenos Aires, a Master's Degree in Administration and Public Policy from the INAP-University of Alcalá, and a Master's Degree in Digital Economics from the School of Industrial Organization. She has obtained the research proficiency of the PhD in Applied Economics from the University of Alcalá.Iris has developed her professional career linked to the promotion of entrepreneurship, and support of small and medium enterprises from the public-private perspective, both in Latin America and in Spain with a major emphasis on cultural industries, Spanish economy, sports, and entertainment industry.She spent 6 years with the Plataforma del Español, an innovative non-profit business association that promotes the positioning of the Spanish language as an economic resource, and entrepreneurship in the cultural industries sector.Since the beginning of 2015, she has set up and runs the Global Sports Innovation Center powered by Microsoft, a collaborative initiative between the public, private and academic sectors, which aims to promote innovation in the sports industry, creating an ecosystem that is currently composed of more than 200 companies and institutions that in a coordinated way generate synergies and value projects in the sector.Other than that, Iris actively participates as a speaker, mentor and jury in startup competitions and in events linked to sports and technology on national and international levels such as Sports Analytics World Series, The SPOT, TEKAN TEN by Asics, WFStartcup by GSIC, among the others.In 2016, she was recognized as one of the 10 most influential women in the sports industry according to the ranking published annually by Metadeporte magazine. Likewise, in 2017 she was a candidate to be one of the top 100 women leaders in Spain of the magazine Mujeres y Cía.She is an active member in various forums, such as the CSD woman, the Sports Committee of the Spanish Association of Women Marketing, Soccer in Words from the Miguel de Cervantes Virtual Library or Engagement de Mujeres y Cía. Iris is also a member of World Football Summit Advisory Board. In 2018 she entered the list of Top 100 Famale Leades of Spain in the category Revelation and Entrepreneurs. At the end of 2018, Metadeporte magazine named iris Córdoba one of the 20 most influential women in the sports industry in Spain.

Johnny Little

VP Global Licensing & Product, Tough Mudder

Johnny Little is the Vice President of Global Licensing and Product at Tough Mudder Inc., the global live events and lifestyle brand.  Tough Mudder delivers 120+ events in 16 countries, has 4+ million lifetime participants, and a global tribe spreading the mission of transforming lives through unconventional teamwork experiences.  Initially, Johnny was brought on to transform the bespoke obstacle construction of TM into an efficient operation/design that enabled each obstacle to be built repeatedly from event to event site. Currently, he guides the evolution of the Tough Mudder product offerings as they expand further around the globe.  With Johnny’s direction, licensed Tough Mudder events have grown by 120% in 2019 from 2018 and are slated to double again in 2020. He’s tested every obstacle and takes on endurance racing endeavors regularly, like Ironman and marathons.

Marcus John

CEO, Sports Capital Advisors

Sports Capital Advisors (SCA) CEO - Marcus John is a 23-year veteran of international marketing, media and sport leadership roles. He is renowned for his in-depth international sports rights knowledge, strong deal-making skills, operational expertise and strategic vision in scaling businesses across markets. SCA provides sports and media specific board advisory services and is planning to launch a purely sports, media and technology focused private equity fund and to provide a bridge between Asian and North American/European sports assets and their respective investor base.SCA’s focus covers 6 main areas within the sports ecosystem:
  • Technology – apps, e-sports, gaming and health solutions
  • Agencies – specialized services to corporate sponsors and event owners
  • IP/Properties – events both stand alone as well as leagues and series
  • Media Rights – with a primary focus on OTT rights
  • Professional Teams – sports franchises and club investments/buyouts
  • Bridge Financing for franchises or clubs
Prior to his current role, he was Executive Vice President at Lagardere Sports. His remit was to advise LS’s international consulting client base on all issues and opportunities around the world’s largest sports properties such as the Olympic Games, FIFA WC, UEFA CL and major golf events.Previous to this, he was Global Head of Sports for MediaCom Worldwide, where he worked with the firm’s and WPP’s global clients and account heads to lead the commercial and strategic relationships with the world’s premier sports rights holders and provide clients with first hand access to these opportunities.He also represented Pele and other high profile stars in their respective commercial endeavors as well as advised Formula-E and other properties on their respective go to market strategies. He is an early investor in Formula-E and other disruptive technologies.Prior to MediaCom, he spent 10 years in different senior executive positions (MD Asia/Pacific Consulting) at IMG completing his tenure as SVP & Managing Director, China. He worked with a large number of corporations successfully negotiating and implementing major commercial sports and media rights.He has worked across 5 Olympic Games and several WC’s and with a wide variety of corporations such as GE, Volkswagen, VISA, Bridgestone, Adidas and Johnson & Johnson ensuring their rights were fully leveraged and activated throughout their entire organization.He also has extensive experience in strategic planning and corporate advisory services on a broad range of brand, sponsorship and media issues.Prior to joining IMG, he first worked at sports and entertainment firm Octagon/Advantage International, where he represented professional athletes across all commercial endorsement areas and later at ESPN STAR Sports, where he ran and promoted major international sporting properties for international broadcast such as FIFA and ATP TOUR events.Mr. John holds an MBA in Strategic Management, is multi-lingual and lives in Singapore with his family. In his spare time he enjoys running, skiing, flying and sailing.

Matt Rogan

Chairman, Two Circles

Matt co-founded Two Circles, the data-driven sports marketing agency, in 2011. The business has grown significantly since, driven by an exceptional client retention rate, and today employs just under 200 people worldwide – servicing over 100 clients including the NFL, Premier League and UEFA. As Chairman, Matt supports and challenges a talented team to grow the business with quality.A Cambridge University graduate, Matt’s career began within a Bain/McKinsey spinout strategy consultancy before he moved to the NBA (National Basketball Association) to serve as European Marketing Manager. From there he moved to music and entertainment network MTV, where he ran the European Sponsorship team, and specialist learning and development consultancy Lane4, where he led the business side of the organisation as Group Commercial Director.In addition to his Two Circles commitments, Matt is a non-executive director of the English Institute of Sport (EIS), advising on information management. He also co-authored Britain and the Olympic Games: Past Present Legacy in 2010, while his writing has featured in Harvard Business Review, including the ‘Must Reads on Leadership’ series in 2018.Matt lives in Oxfordshire with his wife Claire (Two Circles CFO) and two children. As well as playing competitive tennis, he managed to squeeze in Ironman Switzerland before the kids were born, qualified for and ran the Boston Marathon in 2014, and is now on an enduring journey to have a race organiser recognize a sub-19 minute 5K. His watch has said 18:59, but official systems are having none of it and he remains stuck at 19:01.

Mike Laflin

Co-Founder, Mass Participation World

Mike is one of the leading authorities in the global sports industry having celebrated over 30 years of working in sport in 2019.In 1989 he established his own technology consultancy business which specialised in developing sports information systems for international sports federations.From 1989 through to 2006 he worked for five international federations:
  • International Amateur Athletic Federation (IAAF)
  • World Sailing (WS)
  • International Tennis Federation (ITF)
  • World Archery (WA)
  • Badminton World Federation (BWF).
In 1991 Mike founded Sportcal and developed the business from initially providing a sports calendar to establishing Sportcal as the leading provider of sports market intelligence and daily news worldwide.Sportcal established a global client base ranging from international federations, Olympic organisations, broadcasters, agencies, sponsors, governments, cities, national clubs, teams, financial organisations through to a wide variety of service providers.In 2011 Mike launched the Global Sports Impact Project which sought to establish a standard methodology for measuring the impact of a sports event and published an annual report on the impact of sport.From 2011 to 2016 Mike worked as the lead consultant to the Association of Summer Olympic International Federations (ASOIF) on an Olympic data project.In March 2019 Mike launched Global Sports Strategies which aims to help key stakeholders in the sports industry achieve better outcomes through sport.

Mike Nishi

Executive VP, Chicago Event Management

Michael Nishi is the Executive Vice President for Chicago Event Management. Nishi oversees the production of all events with a particular focus in event operations, emergency response and sustainability logistics.Since 1990, Nishi has partnered with Carey Pinkowski as General Manager and Executive Race Director of the Bank of America Chicago Marathon, respectively. With his extensive operational knowledge, Nishi was integral in guiding a local road race of 6,000 runners to a world-class event that saw over 44,500 marathon finishers in 2018. In addition to his work on the Chicago Marathon, Nishi is a driving force in increasing the exchange of ideas and best practices among events of all size and scope. Recognizing the unique issues of the endurance sports industry, Nishi founded the Race Management Program ten years ago to offer event organizers an intimate forum to share ideas with one another. As an active leader in the running industry, he continues to advocate for greater safety and security not only for Chicago Event Management clients but also for events around the world.He also realizes the impact endurance events has on the community. Chicago Event Management's increased focus on sustainability allows us to provide training, education and real-life application, our events provide individuals with skills that can be used to sustain and enhance their own communities.An avid runner and cyclist, Nishi sits on the board of Girls on the Run Chicago and is a committee member at City Garden Pre-School in Chicago’s Pilsen neighborhood. He and his wife Dona, and their two daughters, live in Chicago where they are active community members in their Little Italy neighborhood.

Narongchai Wongthanavimok

Group CFO, Dusit Thani Plc

In 3Q-2018, Narongchai took up the Group CFO role at DTC, a well-known, long-established Thai hotel brand since 1940s. DTC offers full range of hospitality services ranging from luxury brands (Dusit Thani, Dusit Devarana) to mid-scale (Dusit D2, Dusit Princess) to lifestyle/new gen (ASAI) to villa management (Elite Havens). The group also diversified beyond hotel businesses including education, foods and property development.

Narongchai is now responsible for transforming the finance function to be able to cope with new requirements, help drive the business through the transformation phase in a new multi-business environment as well as head up the Dusit Central Park project, a 5-year US$1bn 444,000 sq.m. mixed used development project comprising of hotel, residences, office and retail space. Situated in the heart of city, Dusit Central Park will definitely be the new landmark overseeing Suan Lumphini, the Central Park of Bangkok.

Narongchai has over 25 years in banking industry working in multiple banks such as BofA, Citi, StanChart, Siam Commercial, and CIMB. His last post prior to joining DTC was as CFO of THAI Airways. As the first outsider to the position, he transformed finance function to a more robust, more efficient, more business oriented with financial insights for business decision. He also succeeded in managing a highly fluctuated FX P&L (resulting from 50+ transactional currencies operation as well as large assets & liabilities mismatched). His achievement also earned him the Asia’s best CFO award from Corporate Treasurer in Singapore in Mar-2018.

Narongchai has great interest in sport where he played golf for over 30 years. He started taking up long-distance running in Jun-2014 and now completed 14 full marathons. He also earned Abbott World Marathon Major in completing 6 marathon majors in the span of 2 years (London, Berlin, New York in 2017; Tokyo, Boston, Chicago in 2018) – the 3rd Thai to do so and probably the fastest Thai to achieve the six majors. He also does cycling and now has started to get into swimming in the past 2 years.

He obtained a bachelor degree in Economics from Thammasat University, an MBA in Finance from University of Pittsburgh, Pennsylvania and a MS in Information Systems from Golden Gate University, San Francisco.

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Program for MPW 2019

Day 1
2019-12-02
Day 2
2019-12-03
Stream 1
Stream 2
Day 3
2019-12-04
Stream 1
Stream 2
09:15
Welcome and Introduction
09:30
Mixture of Keynotes, Panels and workshops
17:00
End of MPA Day 1 – MPA Welcome Cocktail Party
09:00 - 17:00
Mixture of keynotes, case studies, white papers, and panel discussions (full program TBC)
09:00 - 17:00
Workshops by industry experts
19:30
Inaugural Industry Awards
19:30
Inaugural Industry Awards
09:00
Technology and Innovation Showcase
13:00
Lunch and end of MPWA19
14:00
City Tours
19:30
Closing Party
Select date to see events.

Download 2018’s Program

Partners

Supported By
Supported By
Official PR Partner
Official PR Partner
Conference Partner
Conference Partner
Conference Partner
Conference Partner
In Support of Sports Promotion
In Support of Sports Promotion
Held In
Held In
Official Footwear and Apparel Partner
Official Footwear and Apparel Partner

Venue

Hilton Singapore Ballroom – 581 Orchard Rd, Singapore 238883


Accommodation Options

Alternative hotel options within the vicinity as listed.

Hilton Hotel Singapore


From S$280++
*Enjoy special discounted rates
 
Website

Yotel Singapore


From S$186++ (5-min walk to the Hilton)
 
Website

ZEN Rooms Stevens Road


From S$116++ (5-min taxi to Hilton)
 
Website

*when you complete your delegate registration (a special link will be sent to your email for you to enjoy the discounted rates).

Super Early Bird registration now open until 31 August
Register for your full access 3-day delegate pass now

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Mass Participation World Conference Asia

Charity Partner

Photo credits: Stephen Chee

Water is an essential element at any mass participation event and a basic human necessity. With this in mind, MPW will donate a portion of delegate sales this year to help villagers in rural Cambodia gain access to clean, disease-free water through our charity partner B1G1.

The provision of clean and hygienic water will help prevent water-borne illnesses and will allow the villagers to go to work or school without having to worry about provisions for medical treatments for common issues such as diarrhoea. Each registration provides a water filter for a household, giving the gift of safe drinking water, ongoing health, and financial security.

Find out more 

Mass Participation World Conference Asia

News & Events

Mass Participation World Launches in Singapore and London

26 June 2019 New global platform, Mass Participation World (MPW), launches in Singapore and London Chris Robb, of Mass Participation Asia, and Mike Laflin, of Global Sports Strategies, announced the…

Mass Participation World Launches in Singapore and LondonRead More

IAFF Global running conference

Key Takeouts from IAAF Global Running Conference 2019

It was an honour for Chris Robb to host two panels at the IAAF Global Running Conference in Lanzhou, China and share the stage with so many industry leaders. The…

Key Takeouts from IAAF Global Running Conference 2019Read More

Azran Osman-Rani

Azran Osman-Rani on Being an Author, Athlete, Entrepreneur & Speaker

Click on the video below to hear Azran Osman-Rani share some of his amazing stories. He will be delivering the closing keynote at Mass Participation Asia 2018.

Azran Osman-Rani on Being an Author, Athlete, Entrepreneur & SpeakerRead More

MYLAPS Networking Drinks at MPA18

We’re excited to be partnering with MYLAPS Sports Timing as they will be hosting a special networking drinks at the upcoming Mass Participation Asia conference 2018. This will be the…

MYLAPS Networking Drinks at MPA18Read More

Finalists of Inaugural MPA Innovation Award Announced

We’ve whittled down the many submissions we’ve received for this year’s inaugural MPA Innovation Award and the finalists are: JustRunLah! Miro parkrun Rosterfy Two Lane Congratulations and stay tuned as…

Finalists of Inaugural MPA Innovation Award AnnouncedRead More

MPA Announces Partnership with TCS

Mass Participation Asia Announces Partnership with Tata Consultancy Services Technology giant will be presenting a case study on their involvement as sponsors of mass participation sports at the upcoming conference…

MPA Announces Partnership with TCSRead More

From Passion to Profit at Mass Participation Asia 2018

  A few weeks ago, we shared a video about the challenges of transforming a “passion project” into a commercially sustainable business. We’re delighted to announce the details of “From Passion to…

From Passion to Profit at Mass Participation Asia 2018Read More

Mass Participation Asia Adds Innovation Showcase and Expo to its 3rd Edition in Singapore

There is no doubt that mass participation events are experiencing pivotal times as they embrace technology and innovation. The rise of AI and product development has led to enhanced event…

Mass Participation Asia Adds Innovation Showcase and Expo to its 3rd Edition in SingaporeRead More

Mass Participation Asia Announces Partnership with MYLAPS

Mass Participation Asia Announces Partnership with MYLAPS Timing giants come onboard as the Official Timing Partner at MPA. SINGAPORE (27 June 2018) – MYLAPS, renowned for their global timing expertise…

Mass Participation Asia Announces Partnership with MYLAPSRead More

Mass Participation Asia Announces Partnership with Running USA

  Mass Participation Asia Announces Partnership with Running USA Industry leaders to join forces in a continued effort to foster collaboration and drive best practice in the recreational running industry…

Mass Participation Asia Announces Partnership with Running USARead More

Permit Denied

By Chris Robb Approval to stage an event is one of the key assets of any rights holder/event owner and the refusal of a permit creates significant risks for multiple parties…

Permit DeniedRead More

What the Participants Told Us

By Chris Robb One key to success in any business is the ability to listen to your customers. Listening to participants was one of the central themes in an interesting article…

What the Participants Told UsRead More

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